How Print and Mail Outsourcing Helps Save Costs and Time for Businesses?
Direct mailing allows businesses to generate a response rate of up to 9%– the highest among all marketing channels!
Yet, companies hesitate to adopt this advertising strategy because it is time-consuming and expensive. Employing outsourced printing and mailing services to automate direct mail and cut manual effort can help resolve these issues!
Businesses can automate everything from inventory management, employee training, order processing, etc. So why not use marketing automation to increase revenue and improve brand engagement?
One of our clients at PostGrid met with a similar realisation when they contacted us to assist them. They needed print and mail outsourcing to help them streamline their mailing process and get the most out of it!
This blog helps you understand how print and ship outsourcing works and its benefits!
Let us dive in!
What Are Outsourced Printing and Mailing Services?
They refer to advanced solutions to help businesses conduct their direct mail activities through a vendor instead of in-house processes!
These outsourced printing and mailing services include everything from mail design and customisation to printing and distribution. Of course, the features vary from vendor to vendor, but you can always expect to get the basics.
Here is how they work:
Pre-Built Templates and Editor
PostGrid’s print and mail outsourcing solutions offer free, professionally-built design templates. They can edit these designs according to their preferences, add company branding, use variables, etc.
Our client used the postcard templates because they are in the education industry and wanted to target parents during admissions. They added attention-grabbing headlines and vivid colours to make their message visible and attract prospects.
Mailing List
Putting effort into drafting eye-catching mailers is not enough because it only comprises the first step of your mailing campaigns. Companies need targeted mailing lists to send these items! Our client could compile a custom mailing list (parents of children above age five living in Tulsa) using our print and mail outsourcing services.
Always check with your vendor if you can get a mailing list or if they help you rent one. Otherwise, you may have to do this legwork yourself, killing the purpose of using print and mail outsourcing solutions.
Printing
Printing involves several steps, like
- Incorporating variable data printing.
- Metered postage or imprints to help clients not print this information separately.
- Finishing, etc.
When you outsource print and mail, you can expect your vendor to complete these tasks in one go. You also get help fulfilling the Royal Mail design, size, and weight guidelines , helping you mail your items smoothly!
Distribution and Tracking
The next step in print and mail outsourcing is shipping via Royal Mail mailing options. Like in-house processing, you don’t have to stress concerning the correct service or lodging mailers at the Post Office.
PostGrid’s outsourced printing and mailing services help B2B and B2C companies send personalised direct mailers to their targeted customers. Moreover, our print and API enable them to track their items and calculate the campaign result effortlessly.
For example, our client, who aimed to target at least 2,500 parents in the city, could send bulk mail items without doing anything in-house. PostGrid made the entire shipping process simple and quick for them—with a deliverability ratio of 99.99%!
Here is what they said after their campaign:
“Initially, we did not know how to outsource print and mail. So we sent a few mailings, between 100 and 500 in-house, and never received any results. PostGrid API integration was a life-saver to us in many ways. It helped us create, produce, add postage, label, ship, and monitor our direct mail items using a single dashboard. Thus, we could finally reach our desired response mark- 40 to 50%.”
Reasons to Outsource Print and Mail
Business outsource their direct mailing activities for several reasons, including
- Save Time: You must use outsourced printing and mailing services to save time and increase overall productivity. Automation helps businesses free their employees from days and weeks of sluggish labour and let them focus on their primary tasks.
- Save on Postage: PostGrid’s print and mail API enables you to save on postage by presorting items, using imprints, sending bulk mail, etc. It is impossible to complete such tasks in-house without external help.
- Maintain GDPR Compliance: Our print and mail outsourcing solutions allow you to remain GDPR-compliant and avoid paying penalties. PostGrid’s API, dashboard, and automation software are in-built to protect your data confidentiality and privacy!
- Use Different Formats and Be Flexible: Many companies outsource print and mail to become flexible and add a pinch of creativity to their mailing campaigns. Automated solutions like PostGrid enable them to choose from different direct mail types and designs to make their mailers unique and appealing.
Benefits of Using Print and Mail Outsourcing
With saving time, money, and effort, print and mail outsourcing offers many advantages, making it the preferred choice for all direct mail marketers. Below, we have mentioned some pros you can consider:
- Improved Accuracy: A hundred things can go wrong with your direct mail campaign if you attempt to do it in-house. You may mail to incorrect addresses, print an outdated offer, forget to include a tracking mechanism, etc. However, outsourced printing and mailing services maintain 100% accuracy, helping you avoid wastage.
- Track Campaign Performance: PostGrid’s print and mail outsourcing help you add PURLs, QR codes, dedicated phone numbers, etc., to measure campaign results. These CTAs also allow you to garner more responses and take customers one step closer to conversion.
- Updated Databases: Our print and mail outsourcing services offer many add-ons, like metadata tagging, Registered Mail, and address verification. Thus, you can enrich your mailing lists from time to time, helping you make better decisions.
- Flexible Pricing: PostGrid provides companies with flexible pricing plans to let them mail items at their own pace. Our client in the education sector chose our Enterprise plan and got a custom quote, enabling them to save a lot and plan their campaigns more effectively.
More About Our Outsourced Printing and Mailing Services
Here are the top industries that outsource print and mail via PostGrid:
Healthcare
Clinics, hospitals, pharmacies, test centres, dentists, etc., outsource direct mailing of medical documents and marketing mailers. Thus, they can maintain effective patient communications and promote their services to increase brand visibility.
Retail and E-Commerce
PostGrid’s print and mail outsourcing allows these companies to send coupons, discount mailers, personalised letters, thank-you notes, customer invoices, etc. They can conduct monthly campaigns or ship items during holidays and other occasions.
Insurance
Insurance agencies can maintain compliance and efficiency while contacting their audience using our outsourced printing and mailing services for direct mailing. They can ship billing statements, EOB statements, cancellation notices, renewal declarations, etc.
Real Estate
These businesses can use PostGrid to enable geolocation-based marketing, verify property details, send privacy notices and other documents, etc.
Education
Our client base has several educational institutions that use PostGrid’s print and mail API for various purposes, including strengthening student relationships, increasing creditworthiness, and boosting retention rates.
Nonprofits
PostGrid’s outsourced print and mail services help nonprofit and charitable organisations send fundraising letters, event invitations, thank-you cards for incoming donations, etc.
Financial Services
Collection letters, transaction records, credit risk disclosure notices, bank statements, etc., are some direct mail items financial institutions send to their customers using PostGrid.
Request a demo now to see how PostGrid’s print and mail outsourcing can fit into your workflows and help you improve your revenue levels!
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