9 Best Ways to Improve Your Dental Postcard Marketing Strategies
You can reach over 30 million households using direct mail marketing. And 70% of recipients say snail mail items make them feel more special and appreciated! Considering these statistics, we agree that dental postcard marketing never disappoints and is on top of every dentist’s marketing list.
Letters, postcards, flyers, brochures, catalogues, etc., are the most commonly-used direct mail types healthcare organisations use. But this blog reveals the significance of using dental marketing postcards to transform your business and increase brand awareness.
We will also discuss the primary elements that make a postcard marketing campaign successful and the factors you must avoid.
Let us get started!
Why Include Dentist Postcards as Part of Your Marketing Plans?
Postcards create a nostalgic effect, making people store these cards safely in their homes and share them with others. Their size is also apt for sticking to refrigerators or handing them out to other people, improving transferability. However, if you are still not convinced by the idea of using dentist postcards to promote your services- this section will change your mind.
We have listed all the reasons postcards are the best choice for all occasions:
Attention-Grabbing
Postcards have an eye-catching effect on people. Your dental recall postcards can persuade people to read your message attentively and consider responding to it!
Since postcards do not need envelopes for packaging and shipping, recipients view your card graphics and messaging with a single flip. It helps increase read rates for your mailers, boosting your chances of getting more conversions.
Long-Lasting
Customers store advertising mailers in their households for nearly 17 days, making direct mail one of the most long-lasting marketing forms. Dentist offices can benefit from using dental marketing mailers because they can invest once and reap the benefits for a long time!
Improved Brand Recognition
Postcards are compact and only contain a few sentences. Thus, it is easier to grasp its contents, like the headline, message, offer, etc. Your dental postcards marketing program helps you increase recognition rates, primarily if you use similar taglines, logos, and branding colours for every campaign.
Save Money
Since dentist postcards are small and don’t need envelopes, they are the most affordable direct mail formats. You can save further by using PostGrid’s direct mail API to automate your dental postcard marketing campaigns and cut postage expenses.
Here’s how PostGrid helped a new dentist office in Tampa boost publicity about its opening day and create a solid pipeline for the upcoming months:
PostGrid’s direct mail API enabled the client to create dental marketing postcards from scratch with customised messages and offers. It assisted the business at all stages, from design to distribution.
Moreover, PostGrid presorted the postcards and attached tracking barcodes to get postal discounts from Royal Mail. The outcome?
This dentist’s office sent dental post cards to over 2,000 people using door-drop marketing campaigns and got foot traffic of at least 500 patients on the first day. The primary reason for the program’s success was the free consultation offer and a 10% discount on cleaning and root canal services.
How did PostGrid contribute?
- PostGrid’s professionally-built design templates helped the client save money and time on hiring a designer. They could create personalised artwork for their dentist postcards according to their choices and make last-minute edits effortlessly.
- Our printing network enabled them to produce large volumes of dental office postcards within two working days.
- PostGrid ensured that all the postcards had imprints, correct mailing addresses, and other aspects to help the client save as much postage as possible!
- The dentist’s office could access campaign insights and analytics through PostGrid’s dashboard to see what works best for them and what does not!
Top 9 Dental Postcard Marketing Practices to Follow
Like other marketing tools, direct mail has specific best practices to improve performance and increase ROI. Here, we have mentioned the top nine methods you must incorporate to ensure your campaign’s success:
#1 Differentiate Your Clinic From Others
Use your dental reminder postcards to set yourself apart from the competition and highlight yourself as a reputable brand. But how can you achieve this objective?
- Please include a list of your services and their starting prices to give a quick overview to patients. Many dentists try hiding their rates until a patient visits them, but it is not advisable. Your dental recall cards must discuss your service range openly to help your audience gain confidence in your brand.
- Discuss your benefits using bullet points, infographics, statistics, etc. Chances are that your services are the same as other dentists. So use your dental marketing postcards to depict your achievements and how you do things differently.
- Use a catchy tagline to grab attention and make readers remember your clinic.
#2 Use Different Postcard Sizes
You can opt for oversized dental marketing mailers for higher impact if you have some more money on your marketing budget. Experimenting with different postcard sizes allows you to determine which one best communicates your messages and drives more responses.
Of course, the size must depend on your content and artwork. But you can experiment with the orientation styles and layouts for mini and oversized postcards to add more buzz.
Some dentist postcards only have a headline, contact information, and offer. Others have a detailed message in the centre to educate readers and convince them to complete the CTA.
#3 Add E-Factors to Your Dental Office Postcards
The emotional factor helps you go a long way because it enables you to establish personal connections and keep your patients coming to your office again.
The best method is to discuss how your services can help patients of different ages or who have varied lifestyles. For example, your dental lab marketing postcard can demonstrate how you fix people’s smiles or let people eat more confidently.
You may also instigate negative emotions, like explaining the problems of living with tooth decay, the pain involved in wisdom tooth surgery, and the cons of not flossing daily.
Your dental postcard marketing must aim to make patients care about their oral health and book an appointment with you at the earliest. It doesn’t matter what topic you pick as long as it makes people think and act immediately!
#4 Include Real-Life Testimonials
Another way to increase creditworthiness and authenticity is to allow your prospective patients to hear your current patient’s experiences. Try including real-life examples and reviews to gain people’s trust and give them something they can relate to before they decide to visit you.
However, ensure the printed testimonials in your dental recall cards include these aspects:
- Patient’s full name.
- Age and gender.
- Location.
- Review.
- The number of stars they would like to give your clinic.
- Date.
If you do not have a lot of space in your dentist postcards, go for a broader size or limit the number of reviews. Some businesses include links to video testimonials- an excellent way to save space and redirect readers to other channels.
#5 Integrate Your Dental Postcard Marketing and Online Strategies
Try integrating your offline and online marketing programs to get maximum coverage. You can use PostGrid’s direct mail services to conduct multi-channel marketing activities and monitor everything in real time.
Dentist offices can integrate our API into their marketing CRM to launch omnichannel campaigns. Thus, they can send dental post cards and promotional emails at the same time. They might also use social media marketing, PPC ads, online banners, SEO, etc., to reach more patients.
Try reinstating your message from one channel to another! For instance, if you send a dental lab marketing postcard to patients one day, this is what you can write in your upcoming email:
Hi Emma,
We hope you are doing well! With Halloween on the way, we are excited to announce that we are expanding our services and adding another specialist Dr Theo to our team.
Also, we hope you received our holiday-themed postcard with your secret offer inside in the mail yesterday! You can use the offer twice the next month before 30th November 2022.
Also, we thank you for your support throughout your time with us.
With kind regards,
XYZ.
This email script is perfect for contacting existing patients after you send your dentist recall postcards to their mailing addresses. It makes them feel special and reminds them to complete the CTA (if they haven’t already).
P.S. You can add the same QR code in your email and dentist postcards to redirect patients to an appointment booking page. This practice can further improve your chances of getting a response.
#6 Create Urgency With Time-Critical CTAs
Your CTAs must not scream “open-ended” but must create a sense of urgency among patients. In our last example, the due date to finish the CTA was 30th November, persuading patients to save the dental office postcards and use them before the deadline.
Your CTAs can vary according to your marketing motives. The most commonly used ones are to get your dental lab marketing postcard recipients to
- Call your office.
- Visit your website and fill out the contact form.
- Complete a survey.
- Drop an email.
- Leave a review.
- Book a follow-up appointment.
- Visit the clinic for the first time with the postcard, etc.
Some of these CTAs in your dental post cards take patients one step closer to conversion, while others directly help you close a lead. Ensure you customise your CTAs to meet potential patients where they are and not push them unreasonably.
Just add an upfront task to guide readers on what to do next with a date and wait for the results.
#7 Offer Something
CTAs and offers go hand in hand because when you ask readers to do something, you should also provide some benefit in exchange. For example, you can use your dental marketing postcards to ask patients to call you in return for a complimentary cleaning session.
Or your dentist postcards may offer 10% off a patient’s upcoming treatment. Some dentists offer family plans and discounts to encourage patients to get their family members and relatives to visit them. It is a fantastic strategy to expand their patient base without spending a lot.
Another idea is to ask patients to book appointments through your website or app to earn redeemable points. It helps reduce your workload around appointment scheduling while pushing patients to visit you more times.
#8 Select Relevant Imagery
Your artwork consists of many things, including the layout, orientation, headline, CTA, offer, etc. But one thing you cannot miss out on is the imagery! Make your messaging pop by printing high-resolution pictures on your dental reminder postcards and make them more appealing!
Ensure you select images for your dental marketing mailers that complement your offer. For example, you can use pictures of people smiling, a person eating an apple, or a happy family.
Or you may add before and after images to show how your services can transform people’s oral healthcare. These are only a few examples; we are sure you can find a hundred more choices for your mail items.
#9 Cleanse Your Mailing Lists
Apart from working on the artwork and messaging for your dentist postcards, you must focus on your mailing list quality. Try segmenting your lists according to relevant geo-demographics to send tailored messages and get more engagement.
PostGrid’s direct mail API can help you create targeted mailing lists, allowing you to initiate a mailing campaign without having the prerequisites.
Our solutions for sending effective and impressive dental marketing postcards also verify your existing lists and update them from time to time. Thus, you can avoid getting mail returns and dealing with lost items, saving money, time, and effort!
What Are the Things You Must Avoid During Your Dental Postcards Marketing Campaign?
Here are some areas dental offices must improve during a marketing program to not risk their mailing campaign’s success:
- Leave enough white space: We understand dentist postcards are not spacious, but you must leave adequate negative space. Otherwise, your mailers can look messy and leave a negative impression.
- Do not use lengthy sentences and paragraphs: Keep your postcard messaging short and sweet for readers to understand quickly.
- Use the backside of your dental office postcards: Many businesses use it only for the address. But you can add graphics and teasers to utilise the space efficiently.
- Add your website link and phone number: Remember to offer your readers multiple options to connect with you.
How Can PostGrid’s Direct Mail Solutions Help You Send Eye-Catching Dental Marketing Postcards?
Our direct mail API adds value to your marketing programs and assists you in various activities, like
- Demand generation: Use our automated services to send dentist postcards to patients in the middle of the funnel. These people already know about your clinic but are unsure whether to visit. Try giving them a reason and getting them to walk through your doors with PostGrid!
- Patient retention: Our print and mail services enable dentists to retain their patients and form healthy, long-term relationships. You can draft and ship appreciation letters, holiday dentist postcards, anniversary greetings, etc., to keep in touch with them and keep them coming back.
- Bulk mailing: Dentist offices can send dental recall cards in any volume using our API and automation software. Our per-piece, all-inclusive rates allow you to ship one or a million postcards with the same benefits.
Sign up now to explore more features and how PostGrid assists clients launch result-bearing dental postcard marketing campaigns!
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