Automate Print & Mail: Real Estate Leads for New Agents

How to Generate Profitable Real Estate Leads for New Agents?

We all know that new realtors need a steady client flow to survive and grow their businesses! They look for tried-and-true real estate lead generation ideas to keep up in the ever-changing and competitive industry.

Though some marketers believe investing hefty amounts in digital marketing can work, it is the opposite!

41% of the UK population is suffering from digital fatigue. After the Covid outbreak, the use of social media and other online platforms has increased—leading to businesses jumping to these channels for advertisements.

Direct mail marketing strategies to generate genuine real estate leads for new agents can be the solution! They give people a break from the digital world and help them make better decisions.

Have you ever wondered how to use snail mail to its fullest potential?

Read on to explore innovative and result-driving solutions to get clients and drive profits!

How Do Real Estate Agents Get Leads?

Creating real estate leads for new agents is tricky because they start at the beginning. They do not have clients to refer their business to others. Nor do these agents possess their audience’s support.

Realtors must win their audience’s trust and confidence to generate leads. They can use digital marketing channels, like

Email marketing
SMS marketing
Google ads
Social media
PPC
Online banners

But these channels can only help them spread awareness to limited audiences.

So which platform can they use to speak to their prospects and get more real estate leads for their business?

Direct mail!

Yes! Direct mailing is one of the most successful marketing tools that face less competition and drive high results. It can produce real estate leads for new agents with trackable performance and better engagement rates.

But you may believe conducting a direct mail campaign is hectic and expensive. Also, you can run out of ideas to engage your audiences using a single channel.

The silver lining is that you can combine direct mail with your online marketing platforms. It helps drive more traffic and get more real estate leads from your campaigns.

You can use PostGrid’s direct mail solutions to automate your campaigns and save time and money. We allow realtors to re-engage their past clients and connect with prospects with eye-catching and appealing mail items.

How to Use Direct Mail to Generate Real Estate Leads for New Agents?

Direct mailing is a traditional yet versatile method of engaging leads. Here are the top 12 ideas to produce real estate leads via snail mail.

Partnership Letters

New realtors can start by discussing their services with other real estate agents, bankers, and insurance firms. It helps them gain adequate industry knowledge and build valuable connections.

They can visit these businesses to talk to the concerned representatives in-person to grow lead generation for property realtors. Or they can send well-written partnership proposal letters for an excellent first impression!

Sending a letter before asking other businesses displays professionalism. Also, the recipients have something tangible to hold onto for your contact details. They can refer your services to people they know, making this method one of the most subtle ways to create real estate leads for new realtors.

Ensure your letter has

A clear headline and subject line to summarise the contents.
Your name and your firm’s name.
Your phone number, email address, and website link (optional).
A well-written proposal to benefit both parties.

PostGrid’s direct mail API lets you generate real estate leads for new agents by printing and shipping effective partnership letters.

You can integrate our API into your CRM to collect all data on other local businesses. Our solutions allow you to use this information for direct mail personalisation—to grab your reader’s attention.

Event Invitation Postcards

You may likely host an open house event now and then! Also, you can conduct webinars or seminars for real estate leads production.

But how to ensure your prospects and clients show up to these events?

The answer is—direct mail invitations!

You can print and mail invitational postcards to your client base and prospects. Include a catchy event tagline with the venue, date, and time. It lets recipients pay more attention to your message and motivate them to RSVP yes.

Events are among the best methods for lead generation for property agents. But promoting it to increase traffic is more critical!

PostGrid has many pre-built postcard templates you may use to design your invitations. We also have a template editor to help you customise your artwork based on your preferences.

Increase the real estate leads in your pipeline by sending postcards of different sizes. You may use oversized postcards to guarantee they stand out of the crowd in your recipient’s mailbox!

Or use small-sized postcards that people find easier to save until the event. The choice is yours! And PostGrid enables you to bring your vision to life and generate high-quality real estate leads for new agents to boost revenue.

Handwritten Notes

Handwriting a letter or note and shipping them to your audience lets you

Speak to them one-to-one.
Show them you care about their time and money.
Express gratitude to existing clients.
Display top-tier client service to prospects.
Strengthen personal relationships.

Thus, you can create better real estate leads and win your audience’s trust with handwritten mail.

Realtors can conduct four to eight campaigns yearly to build genuine client connections. It also helps recipients remember the firm’s name and spread word-of-mouth publicity.

They can generate real estate leads for new agents by repeatedly targeting a group of prospects over a specific period. It allows them to saturate a mailing list and push clients ahead of their marketing funnels—ensuring higher conversion rates.

Our direct mail services assist realtors in creating authentic real estate leads for their firms. They can set the campaign dates beforehand to target the relevant audience at the correct time. It gives them the upper hand to introduce their services before competitors and convert prospects.

Lead Response Mailers

Staying proactive and responding to all website inquiries, calls, emails, and in-person visits is essential. Moreover, focus on your social media presence to check if someone is interested in your services or wants to buy one of your advertised properties.

One of the best ways to get real estate leads for new agents is to be attentive.

Understand your audience’s concerns and needs, and provide relevant solutions.

For example, imagine you send promotional mailers to your old clients. If someone calls you with a referral, follow up on the lead to move ahead. It allows you to maintain positive connections with existing clients and grow your network with new real estate leads or referrals.

How to develop an effective response mechanism for your marketing campaigns?

Step 1: Send trackable mail.

Trackable mailers let you set up a profitable lead generation for property strategy. They guide your recipients on what to do next if they want to speak to you for more information or avail of your services!

Also, these mail items make it easier to track every respondent.

For example, you may use PostGrid’s automated direct mail services to create real estate leads by shipping trackable letters. We assist you in adding custom QR codes, links, and contact numbers. Thus, you can check your campaign performance and learn who responded to your message.

Step 2: Respond to everyone.

Replying to every response is necessary for your campaign’s success. High response rates may increase conversions, but they do not guarantee them. Generate real estate leads for new agents by making the most out of every enquiry, call, landing page visit, and more!

PostGrid lets you conduct on-demand and bulk campaigns at the click of a button.

You can launch a large-scale mailing program initially. Then, you may ship a mail item to every respondent individually for real estate lead generation without worrying about the costs.

Our direct mail API is scalable, helping you scale up or down based on your needs and goals.

Pro tip: Ensure your lead responses push prospects ahead of their client’s journey. Invite them to meet you or get on a call to onboard them instantly.

Holiday Greeting Cards

You can create real estate leads for new agents by staying connected with your targeted audience. It helps you stay top of mind and appeal to their needs.

If you run out of real estate lead generation ideas, set up mailing campaigns around the holidays. It is the perfect time to connect with prospects and clients, wish them well, and leave an everlasting impact!

Try our direct mail API integrations to print and distribute your holiday-themed postcards. We enable realtors to design eye-catching mail pieces to entice their audience and expand their reach.

Also, they can add compelling offers for their clients, like a free home evaluation or a link to first-time home buyers’ tips.

Since December is one of the busiest months for realtors, sending well-curated items to prospects during this time can be profitable.

These offers help create real estate leads for new agents by adding value to their messages.

Please remember to add upfront CTAs to tell recipients how to respond if they are interested in availing of your offers.

Thank-You Letters

Expressing gratitude toward existing clients can take your firm a long way!

Your clients help you with

Referrals
Website testimonials
Networking opportunities
Brand image
Positive client stories, and more.

Hence, staying in touch with past clients can be your new real estate lead generation strategy. You already have the clients’ names and contact details. And PostGrid lets you send high-quality postcards and letters to them, reminding them of you and pushing them to refer your services.

But what if their mailing addresses change after a few months or years?

Shipping mail to invalid addresses can lead to losses. It hampers your lead generation for property realtors’ process and slows your business.

Luckily, PostGrid offers free address verification for your real estate lead generation campaigns. It automatically checks your mailing lists to spot errors. Then, it modifies your records using PAF-certified databases to ensure Australia Post can accurately deliver your mail!

Here is a strategy to engage past clients for your benefit:

Send thank-you messages to all past clients during year-end. Describe a personal experience working with them to remind them of your conversations. It also allows them to recall your brand whenever someone needs real estate services.
Draft and ship referral request letters. You may boost your real estate leads by asking clients for referrals in the year-end thank-you letters. Or you can plan separate referral generation campaigns to channel your efforts better.
Request clients to leave feedback on your website, Google My Business (GMB) page, and social media. It lets prospects read your client success stories and contact you, boosting your real estate lead-generation tactics. We can help you add pURLs to your mail items, redirecting recipients to web pages where they can comment.

Educational Mail Items

If you are new to the real estate industry, getting people to believe in your services is daunting. One of the best strategies to overcome this issue and create real estate leads is to become a reliable information source.

You may promote your blog posts, how-to tutorials, guides, and other resources via direct mail.

Share tips and tricks to get the best interest rates. Or inform prospects of home-selling laws in the UK they must consider. Sending educational mail pieces that keep clients updated lets you generate genuine real estate leads for new agents or firms.

For example, you can send a small checklist for people looking to mortgage their homes. Use a medium-sized postcard to fit all the points. The recipients can also stick these postcards to their refrigerators or pin them for future reference. It guarantees better brand visibility, improving your lead generation for property efforts.

This real estate lead generation strategy allows people to rely on you for industry-specific information. Thus, it can drive them to contact you if they need to buy or sell properties or avail of other services.

The custom QR codes and links you print on your items can help you boost your online traffic. Recipients can pull out their phones, scan the code, and read your blog or guide.

PostGrid lets you get real estate leads by preparing and shipping newsletters to your intended audience. They help establish authority, engage readers, and share news or events. You can send them as folded mailers or stuff them within envelopes for a more professional look!

Introductory Business Letters

When you start your business, get real estate leads for new agents with business letters. Introduce yourself to help people learn about your background and experience. Please give them a reason to connect with you to sell a property or hunt for one.

Introductory letters are essential for real estate lead generation and brand awareness. They allow you to reach every person without your target location or niche. You can also send a business card with the letter, engaging more people.

Since business cards are handy, it lets your recipients save and share your information more conveniently.

You can write your letters and upload the files for printing and mailing them. Or download our PDF and HTML letter templates to build something online and place orders using a few easy steps.

Our API integrations speed up your lead generation for property agents’ process because they help you-

Import and export data seamlessly.
Connect with third-party apps via Zapier.
Search for and add variable data to mail items.

Hence, you can launch successful campaigns without manual intervention or spending hefty amounts.

Royal Mail Door-to-Door Items

80% of the top advertisers use door drops for advertising their brands.

It is an attention-grabbing and result-bearing real estate lead generation method!

Royal Mail’s door-to-door marketing allows you to send your printed materials to every household in a specific neighbourhood. For example, imagine you open your real estate office on Brick Lane, London.

You can use door drops to connect with everyone nearby and get real estate leads for new agents faster. It is a location-focused marketing form to help farm your locality for high-commission prospects.

PostGrid’s print and mail services help realtors prepare and distribute door drops via Royal Mail.

We can help you match the Post Office’s guidelines and standards and get the lowest rates!

You can automate the mailing process for real estate lead generation with us—from design to mail tracking. PostGrid makes it a breeze to plan door-to-door campaigns that guarantee high responses!

Triggered Direct Mail

Sending triggered direct mail is one of the best methods for lead generation for property realtors. It lets them respond to specific client actions, like visiting their website or dropping an online enquiry.

For instance, a person wants to sell their office within a few weeks. The first thing they do is search for realtors online.

What happens if they come across your website and check your services?

They might call your office or email you!

If this situation occurs, you can get real estate leads for new agents by following up on these leads.

Otherwise, you can initiate a mailing campaign to target all website visitors, keeping them from contacting your competitors.

More benefits of triggered real estate lead generation campaigns are

You can contact prospects after they already know about your brand.
These potential clients have reached the middle of the funnel. Your mail items can help them move to the bottom and hire your services.
You can make a positive influence and reinforce your website’s CTA.

You can use PostGrid’s triggered mailing feature to set specific actions to launch campaigns. To start with, integrate our API into your CRM!

The integrations enable you to produce better real estate leads because you can spot your prospects’ actions and respond appropriately.

Personalised Expired Listings’ Letters

An expired listing displays that a homeowner or realtor could not sell a property within a specific time.

You can step in during these situations and offer a helping hand. Thus, expired listings are an excellent real estate lead generation tool! You can contact these homeowners with a personalised letter highlighting how you can assist them.

Please use a friendly yet professional tone to address the reader’s problems and offer solutions. You can make a checklist of the possible reasons they could not make a sale earlier with an action plan to resolve the issues.

Realtors generate many real estate leads using expired and FSBO listings.

FSBO listings can be active for you to connect with the homeowners.

These listings signify that the property owner wants to sell the house without an agent’s help.

Drafting a tailored letter mentioning your benefits can be your stepping stone toward getting more real estate leads for new agents or businesses!

Niche-Specific Letters

Choose a niche for your business. This step lets you improve your lead generation for property strategies and grow your client base!

As discussed above, you can conduct location-based marketing. But you can also launch niche-specific campaigns only to contact your intended audience.

For instance, imagine you help people buy and sell luxury homes or villas.

Your target clients would be people between the ages of 25 to 50. Also, you can focus on high-income households who can spend on a vacation house.

Get better real estate leads by niching and shipping custom letters and postcards to prospects. They help you communicate your message clearly and convert clients more effectively and speedily.

How to Get a Real Estate Mailing List that Works?

Mailing lists are the core of your direct mail campaigns. They allow you to connect with the relevant audience and launch targeted marketing. Thus, they save time, effort, and money—ensuring better returns on your investment.

A valid mailing list enables you to generate real estate leads for new agents within a few days. Otherwise, convincing people to try your services or even speak to you can take weeks or months.

But realtors must consider a few things when working with mailing lists-

The list should be error-free and updated.
It should contain deliverable addresses.
It must have the names and information of your target prospects only.
It should let you produce genuine real estate leads, not spam responses.
It should be PAF-certified.

Let us consider a few options for getting valid mailing lists below-

Buying a list: Purchasing lists is your first and most convenient option. But list brokers charge a lot. Also, it does guarantee real estate lead generation or a positive ROI. The rates depend on the volume of records buy vary based on the list’s quality.
Renting: Renting lists is a cheaper alternative. But please check the duration for which you can use the list. Also, enquire how many times you can mail to the same mailing list. Rented lists are not high in quality, making them suitable only for generic mailings.
Compile your mailing lists with PostGrid: Our direct mail automation solutions can help you build your list from scratch. You may select the geo-demographics you want to target! PostGrid can use these factors and form a targeted mailing list before your real estate lead generation campaigns.

Creating a mailing list with PostGrid has more benefits-

Address verification: You can standardise your mailing lists according to Royal Mail’s guidelines. PostGrid breaks down delivery addresses to reformat them correctly. This process lets the Post Office process your items faster and more accurately, helping you create valuable real estate leads for your firm. We also cross-confirm your addresses to check and replace outdated entries.
API integrations: Our Zapier integration lets you connect with over 1,600 apps. You can pull prospect data using Zapier to build in-house mailing lists—that you can use several times. It is one of the most effective ways to get real estate leads for new agents and grow your firm.
Print and mail fulfilment: The best part about building your mailing lists with PostGrid is our fulfilment capabilities. We let you prepare, print, and ship your direct mailers online—at the lowest possible rates! Hence, you need not contact different vendors and spend weeks launching a campaign. We do everything on your behalf and let you generate high-quality real estate leads through offline communications.

Ready to Get Started?

Start transforming and automating your offline communications with PostGrid

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Automate Print & Mail

Thursday, April 6, 2023

Real Estate Leads for New Agents

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