How to Send a Letter UK

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How To Send a Letter In The UK: An Easy Step-By-Step Guide

Have you ever wanted to implement an old-fashioned direct mail campaign but couldn’t because you didn’t know how to send a letter?

If yes, you would be among many who don’t send a letter because they don’t know how to. Today, most marketers and business owners have no idea how to mail a letter UK. However, direct mail offers a significantly higher response rate than most mainstream marketing ideas.

Furthermore, you can use direct mail for bulk mailing invoices, bills, patient reports, and much more. It is crucial to understand how you can send a letter via post for business communication. Here, we will teach you how to send a postal letter in the UK.

You will get a step-by-step guide to sending a letter in the UK, the services you can use and their salient features. The article also explains how to address your mailers and tips on writing or printing your business letters. 

Step-By-Step Guide To Sending a Letter In The UK

Step 1: Check If You Can Post

The first thing you need to do before you can send letters in the UK is to check whether you can send them. Some items are prohibited from being sent via Royal Mail. You need to ensure that your mailer does not contain any prohibited items.

What usually happens is that most senders are unaware of which items are prohibited from sending via post. Even something as simple as a lottery ticket is not permitted to be sent by post. Similarly, there are many such items that you might think are okay to send via post.

Here is the complete list of restricted and prohibited items you CAN’T send by post.

Step 2: Select An Envelope For Your Letter

As you know, the postage cost of your letter depends on the mail piece’s size and shape. Several vital documents and foldable letters require an envelope. Envelopes also come in different sizes, and you can pick one that’s best suited for your mail piece. You can get the envelopes for the letters from your local Post Office. 

Step 3: Address Your Letter

When you write a postal address on a letter, consider putting the information from smallest to largest. Just remember to add the postcode at the end of the address. Hence, the addressee’s name comes first in the address, then the house number/name and street name. You can then write the town/city. 

If necessary, you would also have to provide the locality of the address. Similarly, you would also have to provide the country name if you send an international mail. Finally, ensure that your delivery address is aligned to the left. 

We will give you a detailed explanation of addressing a UK letter as you proceed further.

Step 4: Weigh Your Letter

We know that the size and weight of your letter determine its postage rate. Hence, it is good to weigh your letters before going to the nearest Royal Mail branch. It helps you get an accurate idea of the required postage for your mail piece.   

As a result, you can spend just the right amount of postage you need. Such a practice is hugely beneficial, especially for businesses sending bulk mail. It saves you a significant amount of postage. And all you need is a weighing scale for measuring the weight of the postal item from home or company.

Keep in mind that the weight of the package need not be accurate to a microscopic level. The postal service provider such as Royal Mail defines a specific range for the postal mailers. So, as long as you ensure the letter weighs falls within the specified range.

Step 5: Choose The Best Postage Option For Your Letter

Individuals and businesses can choose a postage option based on how soon they want their letter to arrive at its destination. Sometimes, the sender may also be required to track the package or a sign from the recipient if they are sending legal documents or essential items. Again, you need to consider the dimensional measurements of your mailer to decide what kind of postage it needs. 

Normal Letters

A standard letter can have a maximum width of 16.5 cm, a max length of 24cm, and a max depth of 0.5cm. You can use a 1st Class or 2nd Class stamp from Royal Mail for your normal-sized letter. Remember that the former costs only 66p, whereas the latter costs 85p.

Large Letters

When it comes to larger letters, the maximum width increases to 25cm, and the max length to 35.3cm. Similarly, large letters also have a higher maximum depth limit than regular letters. Additionally, the weight is also a big concern for large letters.

For letters that weigh up to 100g costs you about 96p to post by 2nd Class. However, sending the same postal letter can cost £1.29 if you use the 1st Class postage service. Your postage charges vary as you increase the weight of large letters. The following table should help you get a good idea of the postage for large letters.

Large Letter Weight	2nd Class Postage Rate	1st Class Postage Rate
Up to 100g	£0.96	£1.29
Up to 250g	£1.53	£1.83
Up to 500g	£1.99	£2.39
Up to 750g (Maximum weight for a large letter)	£2.70	£3.30

Postage Option And Delivery Time

Businesses and individuals prefer using 1st Class posts when making fast deliveries. Usually, the 1st Class post is delivered within one working day, but there is no guarantee. On the other hand, sending a letter via 2nd Class takes roughly 3 working days, but it is much cheaper than 1st Class post.

Special Delivery Guaranteed Services

Special Delivery Guaranteed by 1pm® and Special Delivery Guaranteed by 9am® is postage options from the Royal Mail. As the name suggests, the Special Delivery Guaranteed services guarantees the delivery of your postal letters by 1 pm and 9 am on the next working day.

Step 6: Place The Necessary Postage Stamp/Postage Sticker On Your Letter

Once you know the necessary postage for sending your letter, all that’s left to do is place the necessary postage stamp/postage sticker. Ensure it is clear and visible when placing the postage stamp or sticker. 

Also, make sure you don’t place the stamp so that it bends over the edge. Additionally, ensure that the postage stamp is not placed on the same face of the letter with the address. It is also worth noting that many postage stamps contain barcodes that help track the postage. To protect the integrity of these barcodes, you must ensure that the postage stamp is flat and easily scannable. 

Step 7: Post Your Letter

Once you have got the proper stamp and the address for sending a letter in the UK, all you have to do is post it. You can go to your nearest post box or go directly to your local Royal Mail branch for posting your letter. 

Furthermore, Royal Mail offers reliable customer service that can help you with any queries about the postal service. So, you can always contact Royal Mail regarding any questions, such as finding the correct postage or delivery time for a specific letter.

Did you know that there are several rules and regulations that you need to follow when implementing direct mail marketing for your business?

Read our blog “How To Comply With Laws Regarding Direct Mail Marketing?” to make sure you are compliant with the laws and regulations of direct mail marketing.

How To Address A UK Letter

Getting your delivery address is one of the most crucial parts of sending a letter in the UK. If you are unsure about the address in any way or if you do not have the full postal address, it may lead to delayed deliveries or returned mail.

Such issues may not be a big deal if you send personal letters. Still, it is never desirable for business communications. Hence, most businesses employ a print and mail API like PostGrid to personalise, print, and deliver business letters.

However, not all companies have an advanced system like PostGrid to manage their direct mail operations. Here’s how you can address your UK letters to ensure fast and efficient delivery. First, you should check whether the following details are in your mailing address.

1. Name of the recipient or addressee.
2. House name/number and street.
3. Locality (if relevant for the specific address).
4. Village/Town/city Country (usually not necessary)
5. Postcode. 

Things To Note When You Write A UK Address

Royal Mail does not require you to write or print all the information listed above on the postal delivery address. For example, most UK postal addresses do not include the “locality,” as it is only relevant to some postal addresses. 

Similarly, there are also instances where you may have to provide additional detail on the postal address. Here are a few things to note when writing the UK postal address on a letter. 

Remote Addresses

The geographical location of some postal addresses may be at the remotest places in the UK. In such cases, you can use the geographical location of the address’s nearest village or town. You can write or print “Nr” followed immediately by the closest named area. However, it is also worth noting that this is usually unnecessary in a UK postal address.

Country Name 

The country name is usually unnecessary for letters, especially for domestic postal addresses. If you do not have the town and postcode for the postal address, you can add the country name to the address.

Writing Or Printing Postcode

As you might have noticed, the UK postcode uses an alphanumeric, unlike the ZIP codes used in the US, which only contains numbers. When writing the postal code for UK addresses, ensure that you write or print it in all capitals. It will ensure that Royal Mail’s mail sorting system can easily read your postcode and sort it without delays.

Tips For Writing/Printing A UK Letter

Here are some tips you can use to ensure no unnecessary delays or return mail when sending a letter in the UK. 

• Never use full stops and commas when writing a UK address.
• Always align each line to the left and never centre the lines.
• Always try to include the postcode of an address.
• Use Royal Mail’s Postcode Finder for finding the postcode of an address. 
• If you are sending the letter to an organisation, add a line for the organisation’s name.
• Make sure to leave a margin around the entire address, which is about ½ inch wide.
• If you are writing the postal address on the envelope by hand, use a pen or ink that’s clear and visible against the envelope’s colour. 
• Do not use pencil or other writing equipment that easily smudges, and always maintain a text size similar to the font size of 10 to 15.
• If you are printing the address, use an easily readable font and make sure that the colour of the ink stands out against the envelope. 
• You don’t need to write down the country name in the address if you have already provided the town and postcode in the letter.

Different Types Of Mail Services From Royal Mail

As we have mentioned earlier, the sender can choose from various direct mail options for sending their letters. There are primarily three different types of direct mail services that businesses can use, and they are

• UK Standard Service
• UK Signed Service
• UK Guaranteed Service

However, Royal Mail breaks down the three different types of mail even further. For example, the UK standard service includes both 1st and 2nd Class options. The significant difference between 1st Class and 2nd Class mail is their delivery time and postage rates.

UK Standard Mail

UK Standard service consists of mainly two postal mail services from the Royal Mail

• 1st Class Mail Service
• 2nd Class Mail Service

1st Class Mail Service                                          

The 1st Class mail letter allows you to send letters from rates as low as 88p and small parcels starting from £3.85. One of the most significant advantages of 1st Class mail service from Royal Mail is that the letter is usually delivered on the next business day.

Furthermore, Royal Mail delivers 1st Class mail deliveries even on Saturdays. It also comes with a compensation cover of £20. The maximum weight of a Royal Mail 1st Class mail is 20kg. So, in case you want to send something heavy and want to do it fast, you can always count on 1st Class mail service.

2nd Class Mail Service

Royal Mail’s 2nd Class mail service enables you to send a letter from 66p. Sending small parcels using 2nd Class mail is cheaper than 1st Class mail and costs you only £3.20. Royal Mail also tries to deliver your packages on Saturdays.

1st Class mail usually delivers your letter within one working day and costs more in postage. 2nd Class mail costs less, but the delivery time is two to three working days. Both 1st Class and 2nd Class mail are the same regarding the compensation and maximum weight. 2nd Class mail also includes compensation covering up to £20 and a maximum weight of 20kg.

1st Class And 2nd Class Mail: Delivery Confirmation & Tracking

You get an online delivery confirmation if or when you post a letter at a Royal Mail Post Office branch. The online proof is available for small and medium parcels. However, that does not mean it is a tracked service. 

All you can do is check online and confirm whether your parcel has been delivered or if a delivery attempt was made. You can also access when the delivery or attempt was made on the Post Office page. 

UK Signed Service

When it comes to UK Signed mail service, there are two distinct options, and they are

• Royal Mail Signed For
• Parcelforce Worldwide express48

Royal Mail Signed For

The Royal Mail Signed For service is a part of Royal Mail’s UK Signed mail service. You can get the Royal Mail Signed For service at £2.60. The postage rate for this UK Signed service compared to Parcelforce Worldwide express48. 

Hence, Royal Mail Signed For service enables you to ensure that your vital package safely arrives at its destination. You get the recipient’s signature as proof of the delivery of your item. Furthermore, the service is available for both Royal Mail 1st Class and 2nd Class mail.

Apart from the signature proof, you also get online delivery confirmation for your delivery. Royal Mail Signed For service even includes compensation of up to £50. 

Parcelforce Worldwide express48

The Parcelforce Worldwide express48 provides businesses and individuals with a fully tracked delivery of two working days. You can get the express48 service for sending a letter in the UK starting from a price of £12.12.

As you can see, the express48 service is significantly more expensive than sending a Royal Mail Signed For mail. However, express48 service lets you track the entire journey of the mailer, and it requires a signature from the recipient.

You can even opt for a Saturday delivery if you are willing to pay an extra £9. Additionally, you get a £100 compensation and the option to buy additional coverage as high as £2,500. You can use the service to send packages within a 30kg weight limit.

UK Guaranteed Service

Royal Mail provides several postal mail services that guarantee your mailer’s delivery within a specified time. Listed below are the popular UK Guaranteed services

• Royal Mail Special Delivery Guaranteed by 9 am and 1 pm
• Parcelforce Worldwide Express24
• Express9, express10 and expressAM

Royal Mail Special Delivery Guaranteed by 9 am and 1 pm

• Your mail gets guaranteed delivery by 9 am or 1 pm.
• Royal Mail guaranteed Saturday delivery for an additional fee.
• Full tracking of your postal mail.
• Requires a signature from the recipient upon delivering the mailer.
• You get covered for valuable items and late deliveries.
• Get up to £500 compensation for delivery by 1 pm.
• Get up to £50 compensation for delivery by 9 am.
• You can opt for additional coverage up to £2,500.
• Get optional consequential loss cover-up to £10,000.
• Royal Mail provides a refund for late deliveries.

Parcelforce Worldwide Express24

• Fully tracked delivery services starting from £16.68.
• Signature required from the recipient on delivery.
• Get up to £100 compensation.
• You can opt for additional coverage up to £2,500.

Parcelforce Worldwide Express9, express10 and expressAM

• Get guaranteed delivery by the next day, 9 am, 10 am or noon. 
• Each parcel can weigh up to 30kg.
• Send full consignments of parcels without a weight limit.
• It comes with a loss of damage cover up to £200.

You can also learn more about optimising your business’s direct mail delivery on our previous blog –“How to Speed Up Direct Mail Delivery“

Conclusion

Sending a letter in the UK is not difficult. Royal Mail provides you with various services to meet all your personal and business needs. However, business communications via letters or direct mail can be significantly improved with automation capabilities.

Businesses that often use bulk mail services can significantly benefit from a direct mail automation tool like PostGrid. Industry verticals, including healthcare, insurance, financial services, and more, can use PostGrid for sending important documents. 

You can send documents such as patient statements, payment reminders, event invites, invoices, etc., to the target audience. PostGrid enables you to automatically personalise, print, and deliver your letters so that you don’t have to learn how to mail a letter UK.

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HIPAA Compliant Direct Mail

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HIPAA Compliant Direct Mail

HIPAA is short for Health Insurance Portability and Accountability Act. The act is meant to protect the medical or health information of patients. It provides data confidentiality and security provisions for safeguarding sensitive information and allowing people to have better control over how their data is used.

HIPAA applies to all organizations, including healthcare institutions and pharmaceutical companies that deal with health information on a regular basis. These companies are called HIPAA-covered entities and are supposed to carry out all their offline and online communications under its provisions. Any violation of the HIPAA provisions could attract legal action and heavy penalties.

One of the main purposes of HIPAA is to regulate marketing activities that require dealing with PHI (Protected Health Information). While sending direct mail, including PHI, direct mail marketers must make sure to stay HIPAA compliant.

What is HIPAA?

HIPAA was brought into force in the year 1996 by Congress for two main reasons. The first reason was to regulate the use of PHI and protect it from fraud and misuse, while the other reason was to help people get healthcare insurance benefits while they shuffle between jobs.

HIPAA direct mail is crucial to establish patient communications through correspondence, keeping the patient’s information on priority. You cannot expose confidential information when sending a HIPAA direct mail including fingerprints, date of birth, Identification information, license and security numbers. With HIPAA compliance, businesses have the right to safeguard their personal information. Mail items are targeted to a specific demographic audience with content related to their health. These items include Explanation of Benefits (EOB), Patient billing statements, Patient letters and notices and, more.

Title 2 consists of the Privacy Rule that was established in 2003 and states the use and handling of PHI. It limits the disclosure of personal information to third parties for marketing purposes. As the name goes, the rule was formed to give absolute control of one’s own health information to people and prioritize their privacy. This rule was accompanied by several provisions and protocols that healthcare providers and other covered entities should strictly follow.

One of the other rules of HIPAA is the security rule that states everything regarding data stored and transmitted electronically. It also prohibits organizations from sharing sensitive information with third parties so that the privacy rule can be honoured. Similarly, the enforcement rule makes sure that all involved parties comply with HIPAA. All violation investigations are conducted under this rule.

What Is Protected Health Information or PHI?

We have already come across the term PHI, so let us know more about it. PHI could be any slightest information that reveals a person’s medical data or even their identity. Even a person’s name is considered as PHI that should be protected and kept private.

Find below a list of details considered as PHI:

• Name
• Email address
• Mailing address
• Date of birth
• Facial images
• IP address
• Medical statements
• Health insurance information
• National insurance number
• Phone number
• Availed health plans
• Any medical test reports
• Medical billing information
• Correspondence between medical staff pertaining to a patient’s health
• Biometric identifiers and anything that can possibly be related to a person’s health or identity

HIPAA-Covered Entities

Any business or individual handling PHI can be referred to as a “covered entity.” This term was coined for easy classification of entities and to determine whether they should be HIPAA compliant.

• Health plan entities like all the health insurance companies are covered entities and need to follow all HIPAA provisions strictly. Though not all their communications are covered under HIPAA, they always need to be careful.
• The next on the list is healthcare clearinghouses that process medical information. Clinics, hospitals, pharmacies, nursing homes, and even professionals like doctors, psychologists, and dentists are all covered.
• Other than all the healthcare providers listed above, there are more entities and people who need to remain HIPAA compliant. For example, clinical trial recruiters, someone working in an old age institution, or a home nurse. When it comes to communicating private medical data, especially via post, all related individuals and organizations are covered entities.
• All the above points talk about providers that directly or indirectly deal with medical data regularly. But, HIPAA applies to a lot more companies, such as a gym promoting their services based on people’s medical data or a belly band manufacturing company. Any company that is likely to use health information to promote its products and services is advised to comply with HIPAA. Not only that, since a person’s identity is also regarded as PHI, every company that uses names and mailing addresses to send out direct mail is the covered entity.
• Cloud hosting companies, email and direct mail solution providers, and fax and SMS service providers are also not excluded. Furthermore, firms storing PHI electronically, also called “business associates” who take data from covered entities for providing their services are indirectly covered under HIPAA.

The Royal Mail, FedEx, and other mail service providers are excluded from HIPAA because they don’t have access to view, create, receive, store, or transmit PHI. They merely take letters and parcels from one place and drop them off in another without knowing the exact contents of the mail.

HIPAA Compliant Mailing: The Use Cases

HIPAA compliant mailing service providers like PostGrid help you send high-quality items without displaying a patient’s health condition, finances, treatment-related data, and more that is kept private. In addition to this, HIPAA compliant mailing is one of the great ways for hospitals, healthcare marketers, etc. And, they can send the following documentation:

• Explanation of Benefits (EOB)
• Patient billing statements
• Patient letters and notices
• Medical statement inserts
• Patient or physician mailers

Sending HIPAA Compliant Direct Mail

Basically, HIPAA restricts all hospitals, nurseries, clinics, healthcare professionals, and other healthcare providers to share data with other companies for marketing purposes, although it doesn’t stop them from marketing their own services to their patients using PHI.

For example, a hospital can send direct mail, including information regarding their upcoming diabetes checkup drive to their old patients, irrespective of whether they are diabetes patients. Hence, they can use their own data for advertising but cannot share the same with outsiders.

So, what can covered entities and associated businesses do to remain HIPAA compliant? Firstly, they can send out all their communications using envelopes. Avoid sending postcards or self-mailers that allow the postal workers to view your mail. It is best to stuff your mail in sealed envelopes with no windows so that all PHI is completely kept hidden.

Secondly, select a HIPAA compliant direct mail solution provider like PostGrid. Its print and mail API can store your data securely while also assisting you in all your direct mail activities. Find below a few examples of healthcare documents that PostGrid can help you print and mail safely and legally:

• Medical statements
• Test reports
• Invoices
• Discharge summaries
• Medical receipts
• Patient letters
• Breach of security notifications
• EOB (Explanation of Benefits)
• EOC (Explanation of Coverage)

There are many benefits of sending mail through PostGrid. You can be relieved of the stress related to dealing with PHI. With PostGrid, you can make sure that all your data is handled well and all the HIPAA provisions are followed strictly, leaving no room for legal hassles.

Moreover, PostGrid offers cost-effective and all-in-one rates and speedy turnaround solutions for delivering your medical documents swiftly. Other than that, it also helps you with your direct mail planning, designing, printing, and tracking activities.

Some more tips for sending HIPAA compliant direct mail are:

• Obtain the explicit consent of patients prior to sending them any direct mail item.
• Send all correspondence via certified mail so that you can receive the recipient’s signature and proof of delivery. These things can safeguard you from any possible legal issues.
• Clearly state your company’s identity on all your mail items.
• Explain the purpose of your mail and how it is relevant to the recipient.

Wrapping Up

HIPAA is meant to safeguard the interests of the general public as data breaches are happening more regularly now. It states that all medical information must be used only for relevant purposes. Hence, healthcare institutions and providers are prohibited from sharing data with outside parties for any purpose, let alone selling it.

Following the rules laid down by HIPAA enables entities to avoid legal issues and fines. It also helps them target an audience relevantly and focus only on prospective customers.

Streamline your direct mail activities while conducting campaigns legally. No more manual effort or mental stress. Get Started with PostGrid’s direct mail API and automate everything.

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Print Cheques Online

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Print Cheques Online

Online cheque printing is getting popular these days due to its various advantages. There is no longer the need to wait for your bank to print and mail cheques to you and charge an extra fee for the same. You can get this work done online by yourself at comparatively cheaper rates and faster speed.

Companies can now print their cheques online as per their convenience and requirements. Moreover, they can add specific customizations to brand their cheques, like logos.

PostGrid’s online cheque printing solutions can help you draft, autofill, customize, print, and mail your cheques easily and effortlessly. There is no inventory stocking or manual cheque writing involved.

• Print and mail cheques accurately and safely
• No more stuffing cheques in envelopes and affixing stamps
• Get rid of loading and unloading cheque paper into your printer
• Automate everything to save time and manual effort

How to Print Cheques Online?

There are three ways to print cheques online: either completely do it in-house, outsource cheque printing, or automate the entire cheque printing and mailing process.

1. Do It Yourself

The in-house method of printing cheques online is simply doing everything yourself, without any third party’s assistance. It can also be referred to as the do-it-yourself method as your employees are themselves doing everything from writing your cheques to getting them mailed. Before indulging in this method, you should know about the steps involved and the required things.

• Cheque writing software: If you do not have the necessary graphic designing skills, you perhaps need cheque writing software to design your cheques. Using this software, you can create your cheques easily. Make sure to insert all the required fields such as the payee name, amount box, signature field, date, and more.
• Cheque paper stock: Regular paper cannot be used for cheque printing. There is a certain type of paper available, known as the cheque paper stock, which you can use for printing your cheques. This paper type has certain security features like watermarks and security warnings.
• MICR font: For online cheque printing, you need to install and use the MICR (Magnetic Ink Character Recognition) font. It enables cheque scanners to read the details and process the cheque.
• Magnetic ink: You need magnetic ink to print the MICR line on your cheques. It works similar to the MICR font and makes cheque processing faster. While creating the cheque, do not forget to insert the MICR line at the bottom of your cheque. Furthermore, you need to keep up with your bank’s standards for cheque printing.
• Printer: A printer is required along with the above things to complete the printing process. Any printer can do the job, provided you have all the things mentioned above ready beforehand.

2. Outsource Online Cheque Printing

When you outsource the printing part, you get rid of purchasing or leasing a printer and stocking inventory like cheque paper and ink. This method is a good alternative to the traditional style we discussed earlier. You can free up your employees’ schedule and help them concentrate on more productive areas.

Outsourcing online cheque printing might still require you to create cheques yourself and also take care of the mailing part. Hence, you can get away with the printing tasks, but there is still a lot left to do by yourself.

3. Print + Mail

If you want to outsource printing and mailing, your best choice is to use print and mail automation solutions like PostGrid. PostGrid’s automation API and software can help you in everything from drafting your cheques to getting them mailed.

There is no manual intervention required at any stage of the entire print and mail process. Hence, companies can print and send out their cheques anytime and from anywhere.

Why Should You Consider Online Cheque Printing?

Other than making your cheque payments easier and saving time, there are many different reasons why you should look into online cheque printing too. Some of them are listed below:

1. Cost-Saving Option

There are many reasons due to which you can save money by printing cheques online. The first reason is that you save a lot on inventory stocking. Furthermore, you don’t have to hire anyone for the job. Another reason is that you can get huge postal discounts on bulk printing. Using PostGrid’s online cheque printing solutions, you can pay only for the cheques printed, and there are no minimum volume requirements.

2. Detailed Reporting

Online cheque printing enables you to keep track of all your cheque payments. You can get detailed reports on the status of your cheques. PostGrid’s API can integrate with your accounting software and help you streamline your payments.

3. Error-Free Cheque Writing

Manual work is always prone to errors. But, online cheque printing can help eliminate every error and help you write cheques accurately. After integrating, the API automatically fetches all the required data and uses it to fill in your cheques. Moreover, with PostGrid, you can also verify all the mailing addresses and be assured that your cheques are being mailed to the right addresses.

4. Get Rid of Stocking

PostGrid’s online cheque printing API can help you automate everything. Therefore, the complete procedure is outsourced, and you don’t have to do anything manually. By outsourcing everything, companies can free themselves from the hassles of inventory purchase and restocking from time-to-time.

5. Easy-to-Use

Typically, online cheque printing is done to make cheque payments smoother and easier. Hence, PostGrid’s print and mail automation API is curated in a manner that makes it easy to install and use. The interface is user-friendly and requires no technical expertise.

6. Branding

You can advertise your brand along with completing payments. By adding personalized messages and your brand logo on your cheques, you can turn plain and boring cheques into professional and eye-catching marketing collateral.

Features of PostGrid's Online Cheque Printing Services

1. API Integration

PostGrid’s API integration with your accounting software can help in the speedy import of data for writing cheques. Your accounting department can also avoid reconciliation and double entries, as the integration helps in the automated recording of payments. Hence, your employees can save a lot of time that was earlier spent on manually writing cheques and making entries in your accounting system.

2. Security

All the cheques printed and mailed using PostGrid’s online cheque printing solutions offer bank-level confidentiality and security. Moreover, there are various security features added to your cheques for added safety, such as the MICR toner, watermarks, chemical reactivity, micro prints, and more. In addition to this, PostGrid also takes care to deliver your cheques only to the right people safely.

3. In-Built Templates

Want to print cheques that look exactly the same as the ones printed by your bank? Luckily, PostGrid has a lot of in-built templates to choose from. You can select your bank’s cheque layout and add some customizations of your choice. Adding your brand logo and personalized texts to your cheques can help re-engage your clients and build brand image.

4. Set-Up Multiple Accounts

Switch and pay to different vendors or clients using different bank accounts. The online cheque printing solutions, which PostGrid offers, allow you to set-up multiple bank accounts to integrate your entire cheque payment system. Transfer payment requests and navigate between different accounts speedily, hence paying with double speed and efficiency.

5. Tracking

Depending on the mail speed you are looking for, PostGrid can choose the best mail option for you. It also enables you to track your cheques and keep a record of their whereabouts. You can easily navigate through your dashboard and track the progress of every mailed cheque.

6. User Permissions

Control your cheque payments by setting authorizations and permission levels within the system. This way, you can have a consolidated view of all the payment requests and either approve or reject them.

Who Needs to Print Cheques Online?

Every business needs to make payments to a number of people for various reasons. Having an effective payment system can help simplify the payment task and induce accuracy. Hence, business people are the ones that need online cheque printing the most. They can focus on their administrative operations more efficiently by printing cheques online, requiring zero effort from their side.

Next on the list is the accounts department of any organization. They are responsible for making a lot of payments on a timely basis – vendor payments, tax returns, employee payrolls, customer refunds, and more. All these payments have to be made repetitively across the year. Hence shifting to the online way of printing cheques is smart.

Not only businesses but individuals are also required to make a lot of payments like grocery bills, electricity charges, children’s tuition fees, rent, auto-insurance, and much more. Online cheque printing can benefit them as well – they can go about their daily jobs and get rid of remembering and honouring payments from time-to-time.

Hence, individuals and companies belonging to all industries can benefit from online cheque printing to save time, money, and effort.

PostGrid’s online cheque printing solutions allow you to print and mail cheques on-time and streamline your payments.

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Edtech Marketing

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Edtech Marketing Strategies in 2023

Educational institutions saw some revolutionary changes in the last couple of years. We have gone from a classroom education system to an entirely digitised education model. Although the transition was not the smoothest ever, it has become the new norm.

Ed tech products are rapidly growing to meet the expectations of educational institutions and their students. However, most educational institutions are unaware of the progress in EdTech and its advantages.

EdTech companies need to develop an effective EdTech marketing strategy to raise awareness and generate leads for their business. To do this, EdTech companies need to keep themselves updated on the latest EdTech market trends.

This article will take you through some leading Ed-Tech marketing trends and strategies you can follow to get the best result for your business.

Top 7 EdTech Market Trends To Watch Out For In 2023

With the growing demand for EdTech solutions, the EdTech marketing strategies are also rapidly changing. The conventional marketing strategy other industry verticals use may not work well for EdTech companies.

Listed below are seven of the most promising methods of marketing for education companies. Effectively implementing the following EdTech marketing strategies will help you target your campaigns better and boost your conversion rate.

#1 Prioritise Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO is now a standard marketing strategy for every online marketing campaign. However, the significance of SEO for Ed Tech marketing is not something you want to underestimate. Most educational institutes or schools are still not familiar with EdTech solutions.  

The internet is the number one place the decision-makers from educational institutions turn to for EdTech-related queries and content. Some of the common questions educational institutions search for answers on search engine includes:

• Questions related to organising online classes.
• Platforms for managing online courses and other educational activities.
• Search for EdTech companies capable of providing the desired EdTech solutions.

As you can see, SEO optimisation can lead you directly to conversions. Furthermore, educational institutions that search for EdTech solutions have a genuine intent to buy, unlike the customers of commercial products.

Hence, EdTech companies must prioritise SEO and focus on improving the SERP rankings on all major search engines, including Google.

#2 Email Marketing Is Highly Effective In Education Industry

Generally speaking, email marketing is not the most effective marketing strategy you can find today. However, email marketing is significantly more effective in education than in other industry verticals. 

Understand The Interests And Pain Points Of The Prospects

To ensure the success of your EdTech email marketing campaign, you need to understand the interests and pain points of the prospects. Furthermore, it would be best if you try to understand the different decision-makers in educational institutions to ensure the email resonates with them.

Automate Your Email Marketing

EdTech companies can save time by automating their email marketing campaigns. It enables you to manage your email creation and segment your sending lists easily. Mailchimp, Hubspot, Marketo, etc., are some of the most popular email marketing tools you can use.

Avoid Spamming And Minimise Bounce Rates

When implementing an email marketing campaign, you need to avoid spamming users. The best way to accomplish this is to ensure that you follow all email marketing standards. Additionally, you must provide the quality of your sending list to minimise bounce rates.

#3 Use Direct Mail Marketing For A High Response Rate

Direct mail marketing may sound like an outdated marketing strategy for an EdTech company. But, the truth is that direct mail has one of the highest response rates among both online and offline communication channels.

Direct Mail Offers A High Open Rate 

Direct mail offers a fresh alternative to the mainstream marketing approach that feels less intrusive to the customers. Furthermore, direct mail has a high open rate, unlike email marketing messages that can sometimes go unread by the recipients.

Major Communication Channel For Educational Institutions

Educational institutions still use direct mail as an effective communication channel. They send brochures, notices etc., to the students and parents via direct mail. Similarly, they treat inbound direct mail with the same significance, which means educational institutions will likely notice your EdTech direct mail.

Automate Your Direct Mail Campaigns

Many direct mail automation tools are available in the market today with advanced capabilities. You can use software solutions like PostGrid to personalise, print, and deliver direct mail to your target audience. Furthermore, it lets you connect direct mail campaigns with other marketing channels to implement multi or omnichannel marketing campaigns.

#4 Personalise Messages And Explain How You Can Solve The Customer’s Problem

Personalisation is the key to a successful EdTech marketing strategy. EdTech marketing campaigns are unlike marketing campaigns used for commercial products and services. The pain points in EdTech affect a more significant number of people, including students and teachers.

Focus On The Pain Points Instead Of The Solution

It would be best to avoid common marketing pitfalls such as focusing the marketing campaign on the solution instead of the pain points. The customer doesn’t need to know how your solution is technologically superior to the competition. Instead, explain how your technology can solve the problem educational institutions face.

Use Simple And Easily Understandable Language

Marketing for education companies should be easily understandable to the customer. Many decision-makers in educational institutions are not familiar with complex tech terms. Hence, use language that is understandable even for a child and ensure that the customer understands what you are offering them. 

#5 Employ Video Marketing For Flexible And Engaging Content

Videos are one of the easiest and most convenient ways to convey a message to a wide range of audiences. The masses easily understand them, and you can use attractive illustrations or graphics to convey your message better.

Use Videos To Showcase The Salient Features

Videos are a great way to showcase the unique features of your EdTech product to educational institutions. You can even include a brief text description inside the videos to ensure that no detail or features about your product are missed.

YouTube Or Private Video Hosting

One of the things EdTech businesses should keep in mind when using video marketing is hosting. Using YouTube for video hosting can ensure that your videos are easily accessible and have less loading time. However, YouTube videos also have ads and can disrupt the user experience. 

Custom video platforms like Wistia offer excellent visibility and advanced user engagement features. However, such platforms are usually costly.

#6 Leverage The Power Of Social Media

Social media platforms are one of the most popular channels for Ed Tech Marketing. They give you an easy way to promote your EdTech product without paying for it. You can even target specific target demographics through social media ads. However, you will have to shell out money for social media ads.

Target Social Media Groups

One way to generate leads for your EdTech marketing strategy is to target social media groups. Make sure that the groups you target have members that fall into your target audience. Additionally, be careful not to go overboard with such marketing efforts as you may end up getting blocked.

#7 Employ Pay Per Click Marketing (PPC) For Boosting Leads

Employing Pay Per Click Marketing or PPC campaigns for your business is one of the easiest ways to boost business leads. However, you should also consider that PPC campaigns can be expensive, especially if you use high-demand keywords.

Google Adwords

Although there are several PPC marketing providers in the market, Google Adwords is by far the most preferred one. Make sure that you set a daily budget and carefully think through your ad parameters to get optimal results. A few things you need to consider when creating your PPC campaign include the following:

• The type of visitor you want to target.
• The timing of your PPC campaign.
• The geography of ad placement.

Conclusion

The growth of technology in education in recent years is nothing short of impressive. EdTech has grown by leaps and bounds as it has accommodated the growing needs of digital learning. With more and more educational institutions modernising their operations, EdTech is bound to keep on growing.

Hence, the significance of marketing for education companies is now more prevalent than ever. EdTech marketing strategy must incorporate the latest automation tools for getting the best possible results. Furthermore, EdTech companies need to diversify their marketing channels for ensuring maximum reach.

Using unique EdTech marketing strategies like direct mail lets you capture customer attention and enhance your marketing reach. Furthermore, you can also use automation software like PostGrid to optimise your marketing campaigns.

It enables you to print and deliver personalised letters, postcards, and more to your target audience with the click of a button. Similarly, it would be best if you used smart solutions to enhance the reach of your ED Tech marketing campaigns across a variety of channels and platforms.

The post Edtech Marketing appeared first on PostGrid UK.

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