How Do E-commerce Address Validation Solutions Benefit Online Businesses?
The data quality of an eCommerce company can make or break its business. These firms deal with hundreds and thousands of postal addresses daily, and one mistake can cost them a lot! Using eCommerce address validation to verify whether a customer’s address is correct helps them fulfil orders accurately and avoid mail returns!
These automated solutions benefit companies in many ways, like saving time and shipping orders fast. They can incorporate an eCommerce address validation API like PostGrid into their website to verify the accuracy of customer addresses on the spot!
This blog covers more about address verification for eCommerce companies and how to use it. Let us get right to it!
What is E-commerce Address Validation?
Imagine yourself shopping on Amazon! You select the products you want to buy and add them to carts. Then, you checkout by entering your mailing address and payment information.
An eCommerce address validation solution helps you enter your correct address. It either uses your geolocation to capture your location or refers to an authoritative database.
Sometimes, you get a list of address suggestions (a drop-down menu) to choose from, depending on whatever you have typed in the address field.
The eCommerce address validation services like PostGrid help both customers and businesses. Companies want to ship the correct orders, and customers want to get what they ordered quickly, so using these solutions can benefit both parties!
Why Should Your Company Use E-commerce Address Validation?
Here are the primary reasons all eCommerce businesses must employ an address verification API to smoothen their daily operations:
Optimise Checkouts
Asking your customers to enter their complete delivery address can cause errors or other discrepancies. Often, many people abandon their shopping carts at this stage because they feel demotivated or bored to type in so much information.
An active eCommerce address validation solution on your website helps eliminate these issues and optimise checkouts. Customers can fill out their addresses with only a few keystrokes.
The eCommerce address validation API helps you record the user’s precise address. Thus, you do not need to rely on their input or risk packing and sending an order to an incorrect destination!
Increase Deliverability
E-commerce websites mention a specific delivery date to their customers when they place an order. They are under pressure to complete deliveries within the said time to meet their customer’s expectations and maintain their brand image.
Without an eCommerce address validation solution, they might encounter several problems, like missing details, incorrect postcodes, etc. Some people also enter fake addresses, primarily during cash-on-delivery transactions.
An eCommerce address validation enables businesses to identify fakes and verify addresses before mailing. Hence, they can improve their deliverability ratios and maintain the record of shipping orders within the specified time frame!
Enrich Your Database
Businesses face the challenge of compiling a precise database daily. They cannot guarantee their customers enter accurate location data, which allows them to send the products on time.
Companies use eCommerce address validation to take matters into their own hands and cross-check all delivery addresses. It ensures they do not need to reship items and spend on the postage again because of data errors.
Guarantee Customer Satisfaction
Your eCommerce address validation solution is a part of your website’s user experience (UX). It helps impress customers and showcase your brand as a company that cares about its people’s convenience.
An eCommerce address validation API like PostGrid allows you to save the customer’s time and effort by autocompleting their addresses and verifying them. Thus, they can complete their transactions in only a few minutes without completing lengthy steps. It increases customer satisfaction and improves their overall experience of shopping with you, which keeps them coming back for more!
Save Time and Increase Productivity
Integrating an eCommerce address validation API into your website ensures your staff does not need to spend time verifying customer data. They also do not need to pack and ship the same orders multiple times. These automated solutions allow businesses to make productive use of their time and improve efficiency.
Increased Sales and Revenue
The more convenient and quick you make your checkout process, the more customers you get! An eCommerce address validation solution helps you accomplish many more tasks other than mailing orders to the correct people. It affects all areas of your business, helping you boost sales and revenue.
How Can Businesses Use PostGrid’s E-commerce Address Validation to Verify their Mailing Lists?
PostGrid allows companies to use eCommerce address validation in two ways:
- API integrations: You can integrate our API into their website to conduct address verification at the point of entry. It is time-saving and efficient, allowing you to confirm and process orders instantly.
- Software: You may install our address verification software on your device to cross-confirm addresses on demand or in bulk whenever needed. It is helpful for data management and enrichment according to the company’s requirements and preferences.
Here are some of our most helpful eCommerce address validation features:
- Address autocomplete: As discussed earlier, customers need not enter their addresses manually. The eCommerce address validation solution automatically detects their delivery address within seconds and auto-fills it on their behalf.
- Geocoding and reverse geocoding: You can use PostGrid’s address verification API to find the geographical coordinates of customer addresses. They help you map the delivery information and plan the delivery processes efficiently. Also, you can use it for reverse geocoding to search for places by using longitude and latitude data and exploring nearby locations. These eCommerce address validation features allow businesses to know their audience better and record precise information for marketing, shipping, and other purposes!
- Postal certification: Royal Mail’s PAF database has more than 30 million UK addresses, which you can access using PostGrid’s eCommerce address validation services. Our API ensures you can mail to a person using the postal services and not worry about lost items or delays.
- Fuzzy matching: Businesses also face another challenge of handling capitalisation issues, incorrect spacing, character swaps, etc. Customers can make such minor mistakes without realising them. But it becomes hectic to spot and correct these errors. Thus, PostGrid’s eCommerce address validation API also offers fuzzy matching capabilities to solve them within the blink of an eye!
- International address verification: Companies can expand their business beyond borders using our eCommerce address validation solutions. Global shipping is expensive, which is why firms cannot afford to reship products and postage additional postage! PostGrid allows them to transliterate addresses and verify them, enabling them to fulfil international orders with the same ease as domestic ones!
- Bulk verification: You can verify any number of addresses simultaneously using eCommerce address validation. PostGrid offers scalable services that can accommodate your requests, irrespective of the volume!
- Flexible pricing: We offer affordable and all-inclusive rates to help all companies benefit from our services. You can start with a plan that best suits your requirements and budgets and upgrade for additional services whenever required. Also, there are no hidden fees or unnecessary long-term contracts, allowing you to use PostGrid flexibly.
Here is a case study of one of our clients before and after they incorporated our eCommerce address validation solutions:
Earlier, the client prompted the customers to enter their complete addresses in the address field. They needed a system to verify the location data before mailing, causing several discrepancies.
The client received multiple mail returns daily, leading to losses!
Thus, they turned to PostGrid’s eCommerce address validation services to solve these problems and take a more efficient approach to manage customer data quality.
These solutions helped the company reduce cart abandonment rates to 20% in the first week! Now, customers can enter their addresses within seconds, improving user experience and satisfaction.
The client verified more than 4,000 mailing addresses in the last month and improved ROI by 15%.
Here is what the head of their marketing department commented recently:
“PostGrid helped us employ effective eCommerce address validation solutions quickly and effortlessly. The onboarding process was a breeze, and the customer support team helped immensely! We are expanding rapidly to use PostGrid’s services to validate our old addresses to re-engage clients and conduct marketing campaigns.”
Conclusion
E-commerce businesses can take multiple steps to help customers enjoy their buying experience. It can include everything from working on the website design and interactivity to incorporating advanced eCommerce address validation solutions to speed up the checkout process.
An eCommerce address validation service lets businesses standardise and verify their customers’ delivery addresses. It allows them to complete orders on time and improve customer experience!
PostGrid’s address verification services allow eCommerce and other businesses to fulfil tasks, like
- Data management and enhancement.
- Combine offline and online marketing activities.
- Compile custom mailing lists to tap into new markets.
- Data mapping for operational and advertising reasons, etc.
Request a demo to learn more about our eCommerce address validation services and discuss your company requirements!
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The post Ecommerce Address Validation appeared first on PostGrid UK.
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