Top 6 Most Effective Ways To Implement Real Estate Advertisements For Your Business
Real estate is tricky because most buyers and sellers are yet to learn how the real estate market works. The unawareness of real estate customers often makes it challenging for real estate companies to earn their trust. It makes executing effective or successful real estate advertisements much more challenging.
Sometimes, people need clarification about using the services of a professional real estate agent or company. It makes creating a successful real estate adverting campaign all the more difficult. But with the right ideas and tools, you can create a real estate marketing campaign that earns your customers’ trust.
Here we discuss the fundamentals of real estate advertising and the most effective advertising ideas for your real estate business.
What Are Real Estate Advertisements?
An advertisement includes any form of communication that promotes a product, service, or brand to an audience. Typically, there are three main goals to an ad, and they are as follows.
- Attract interest.
- Boost engagements.
- Increase sales.
The same three goals apply to real estate advertisements too. Any form of communication you can use to promote your real estate business is a real estate advertisement. In the past, way before digital marketing, it was relatively easy to master the art of real estate marketing.
There were only a limited number of marketing channels available in the past. But that is no longer the case now. Numerous marketing and communication channels are available for publishing real estate advertisements.
Today, everything from social media platforms to direct mail facilitates the advertising of real estate businesses. And every day, we see real estate companies coming up with new and innovative ideas for real estate marketing.
What Are The Different Types Of Real Estate Advertisements?
There are many ways you can classify real estate advertisements into different groups. You can group them into online and offline ads, digital and traditional ads, Etc. But the purpose of this blog post is to give you a holistic idea of today’s real estate marketing landscape.
So, here we will take a different approach and discuss real estate advertisements depending on specific channels. It will help you understand how to split your real estate marketing into other media and then unify them if necessary.
You can optimise your efforts by creating real estate advertising ideas appropriate for specific marketing or communication channels. It gives you valuable insight into what works on a platform and what doesn’t.
The real estate advertising ideas we discuss in this article happen primarily in six ways, and they are as follows.
- Website.
- Social Media.
- Local.
- Email.
- Offline.
- Others.
Top 6 Real Estate Advertising Channels And Ideas For Your Business
Here, we look at some of the most promising real estate advertising ideas to help you achieve all three advertisement goals. As mentioned above, you must channel your real estate marketing efforts appropriately to make the best out of your ad campaign.
#1 Offline Real Estate Advertising Ideas
For good reasons, numerous real estate organisations still depend heavily on offline marketing. Real estate is one of the few industries that can still benefit from traditional marketing approaches, including direct mail. Here are some of the best offline real estate advertising ideas you can use for your business.
#1 Use Automated Direct Mail
Direct mail automation is the best thing to happen offline real estate advertising in a long time. Employing an automated direct mail solution like PostGrid for real estate marketing is a complete game changer. It lets you fully automate your real estate direct mail process from personalisation to mailing.
You can connect PostGrid’s direct mail API to your CRM solution to easily personalise your mailers and execute bulk mail campaigns effortlessly. Automation also ensures no human errors in your direct mail marketing campaigns. As a result, it minimises mail return rate leading to lower real estate advertising expenses.
That’s not all. PostGrid provides a free template gallery and template editor to create your direct mail designs.
Executing bulk mail campaigns is even easier using PostGrid. You can use a CSV file to send presorted mail for your business at a discounted price from the Royal Mail. It helps you reduce your real estate advertising expenses and boost the ROI.
The other significant benefits of using PostGrid’s direct mail automation software include the following.
- Faster and more efficient statement processing.
- Custom redesigning or templates.
- Secure communication with GDPR compliance.
- Superior security of customer data and enterprise-level hosting.
#2 Give Away Banded Goodies
Giving away branded goodies is an age-old real estate advertising strategy that still works for your business. People love receiving free stuff, and that never seems to change. You can take advantage of this strategy by offering prospective customers free branded goodies.
Using a significant part of your marketing budget on goodies is unnecessary. You may use small but helpful items like a pen or keychain can take your real estate advertising efforts a long way. Realtors can use events you conduct or attend to give away freebies to your prospects. Realtors can also give away freebies through other channels, including direct mail.
#3 Track Your Calls
Call tracking is essential for real estate businesses. A quality lead who is serious about buying or selling a real estate property will likely want to talk to a real estate agent. You must track your calls effectively to avoid losing some top-quality leads for your real estate advertising efforts.
Consider including a toll-free number for your online and offline real estate advertising campaigns. But make sure that the calls are trackable. You should be able to find the source of your leads from different channels. However, tracking your leads from phone calls is relatively more challenging unless you use a dedicated line.
#4 Create An Attractive Business Card
It is a must for a real estate business to have a killer business card. Using business cards is an essential real estate advertising strategy for businesses of all sizes. A business card makes your real estate organisation look professional, and you can easily hand them out to your target audience. But make sure to include all essential details on the card, including your signature.
#2 Real Estate Advertising Ideas Using Your Website
Your real estate website is one of the best marketing tools you have at your disposal. It is high time you put it to its optimum use with relevant real estate advertising ideas.
If you still don’t have a website for your real estate business, every minute you wait could mean a potential loss for your company.
Following are some real estate advertising ideas you can use to boost customer engagement for your business.
#1 Create An Exceptional Homepage
You can optimise your website for real estate advertisements by creating an impressive homepage. A whopping 75% of people assess a brand’s credibility by looking at its website design.
Creating an interactive and fast-loading homepage is the first indication that your real estate business is reliable. Contribute to building a brand image by using attractive pictures and an intuitive user interface. Your website’s quality of user experience also plays a crucial role in your real estate advertising campaigns.
#2 Publish Top-Quality Listings
Consumers are very conscious about their buying decisions now. People go through multiple websites to find the right plastic cup for a house party. What would a consumer do when they are about to make a significant investment like real estate? Hence, all real estate advertisements surrounding your website should lead to top-quality listings.
No matter how good your real estate advertisements are, they can only help you if you have some quality listings to show. You must also ensure the user can quickly access information from your listings and property pages.
It should include all information on the listed properties, such as high-quality photos, detailed descriptions, virtual tours, and more. The users can easily access the location via Google Maps or list the local attractions and amenities.
#3 Hire A Professional Photographer
Images play a crucial role in real estate advertisements because they enable you to showcase your real estate properties. Some of you may think you could use a free image from the internet or shoot one yourself on your iPhone.
You could put up pictures of Buckingham Palace itself, which would still be less effective than the property’s original image. Moreover, using a photo you clicked of the property on your phone in real estate advertising will likely look unprofessional.
A professional photographer can get the best pictures of your listed properties. They take care of everything from the perfect lighting to the ideal angle for the photo. An experienced photographer can make a small room bigger and vice versa. It enables you to make your real estate advertisements appear how you want them to appear to the target audience.
#4 Build A Lead Magnet Guide
Generating quality leads is no walk in the park, and it’s not free either. People only want to give up their personal or contact details if you provide something in return. Accomplishing this is relatively easy for businesses like eCommerce through discount coupons. But real estate advertising is a little different.
Offering discount codes is highly impractical for a real estate transaction. However, you could lead magnets like educational content that can help prospective real estate buyers/sellers. For example, your real estate advertising could feature a direct mail about “Common mistakes in FSBO sales.”
Similarly, you can use other educational topics like “Top X things to consider when buying a new house.” But make sure that the matter you pitch to your target audience is relevant. You can list these real estate advertisements as downloadable eBooks in exchange for their contact details.
#5 Prioritise User Experience
You could have the best real estate listing worldwide and still come short on results if the user needs help navigating your website. The optimal bounce rate for your real estate website is between 26 and 40%. Suppose your bounce rate is beyond this limit. In that case, your real estate advertisements must focus more on the user experience.
The safer approach is to take your time to ensure a seamless user experience on all website pages. At the very least, you must prioritise the user experience on pages your target audience will likely visit. Doing so can help you streamline your real estate advertising campaigns and help you boost your conversion rates.
#6 Be SEO Ready
Assume that you have the perfect listing and a responsive real estate website. How much good can it do for your business if the target audience can never find those pages online? All your real estate advertising efforts could be better if you make them SEO-ready.
Some of the most effective SEO strategies for your real estate website include the following.
On-Page SEO
It involves using the appropriate keywords for all your relevant website pages. You must ensure SEO optimisation for the title of the page, its meta description, file names, alt text, and body text.
Off-Page SEO
This part of real estate advertising SEO optimisation involves linking your website with excellent domain authority with your site. An appropriate SEO checklist can help you better implement off-page SEO optimisation.
Technical SEO
In this part of SEO optimisation, you should focus on making your real estate website fast, secure, and more responsive. A real estate advertising campaign with a solid technical SEO has a better chance of yielding you the desired results.
#3 Real Estate Advertising Ideas Using Social Media
Social media brings a whole new game to the table and opens up many opportunities for your real estate advertising efforts. Below are some advertising ideas you can try for your real estate business.
#1 Set Up A Strong Social Media Presence
Social media platforms are small groups of communities made up of (mostly) real people. Moreover, different social media platforms give you access to different types of users for your real estate advertising campaigns.
Hence, having a solid presence on all social media platforms is ideal. Facebook, Instagram, and LinkedIn are the most popular platforms for real estate advertising, and it is essential to mark your presence on these platforms.
The best part about implementing real estate marketing ideas on social media platforms is that you can do so organically. You can use organic posts for marketing your real estate business if you already have a strong following.
#2 Use Relevant Hashtags
Hashtags are an excellent way to boost the visibility of your real estate advertising efforts. Using social media hashtags correctly involves mixing them up using local, popular, and topic-related hashtags. But more importantly, your hashtags should be relevant to the target audience.
Some may wonder what a local hashtag is and how it differs from common hashtags. As the name suggests, the local hashtags are the hashtags that are related to your farm area. For example, suppose you are pitching real estate advertisements to people in London. In that case, you can use hashtags such as the following.
- #NewYorkrealestate
- #NewYorkrealtors.
- #NewYorkthingstodo.
- And more.
You can also use the autocomplete feature in Instagram to check which hashtags are most popular. All you have to do is type in the search bar for a specific hashtag, and Instagram suggests related hashtags. It is a quick and easy way to set up hashtags for your social media real estate advertising efforts.
#3 Use Helpful Content
Using real estate advertising campaigns to boost your social media engagements is easy if your content is helpful. It would be best if you were extra careful when choosing ideas for social media posts and ads.
The most influential real estate advertising ideas you can execute on social media channels include the following.
- Videos featuring a Q&A session or home tours on platforms like YouTube, Instagram, Etc.
- Bite-sized informatory videos like Instagram Reels or TikTok.
- Linking relevant groups from your Facebook and LinkedIn channels.
- Post new real estate listings.
You must ensure that any real estate advertising idea you pitch, even outside social media platforms, is shareable. The social sharing option enables prospective home buyers/sellers, friends, and family members to share relevant posts with the target audience.
#4 Social Media Ads And Social Share Buttons
Organic posts on social media platforms like Facebook and Instagram are excellent for reaching your existing audience. But, if you want to bring in fresh leads through social media, you must leverage the power of paid real estate advertisements on social media.
Moreover, Facebook and Instagram offer great targeting capabilities ideal for your real estate advertising efforts. Social media platforms have all the information a business organisation needs to target specific audiences.
We are not talking about primary demographic data such as age, gender, Etc. You can choose specific age groups, target people with pets, or even target smaller communities like the LGBTQ for your real estate advertisements.
#5 Pinterest Boards
The advertising capability of Pinterest is less popular than Facebook or Instagram ads. However, it is still an effective channel for some industries. And as luck would have it, real estate advertising is one of the most popular and effective Pinterest ads you can find.
The thing about Pinterest boards is that they can provide both an image/video and information about your listings. One of the real estate advertising ideas you can try on Pinterest is to create separate boards for each property.
Creating individual boards makes it easier for the user to get a more comprehensive picture of the property and its features. It is an ideal choice for your real estate advertising campaign because it lets you highlight the house’s features and benefits in that specific area.
#4 Local Real Estate Advertising Ideas
Implementing your real estate advertising ideas on your website and social media channels is good. Local marketing is just as crucial for your real estate business as digital or social media marketing. Here are some of the most effective ways to market your real estate business locally.
#1 Local Sponsorships
One thing you must understand about real estate advertising is that many old-school marketing strategies still work perfectly for them. You can use everything from a direct mail campaign or a sponsorship for a local festival or event.
Try getting sponsorship for various local events, such as festivals, sports tournaments, school events, Etc. Becoming a local sponsor comes with several benefits, including your brand name on t-shirts, flyers, Etc. Such an approach to real estate advertising can help you build a rapport among the community and grow your business.
#2 Feature Local Attractions On Your Website
An experienced realtor would say that real estate is not about selling a house but a whole neighbourhood and community. People work so much and put all their effort into finding a new home, and they make it a point to research the area too. So, your real estate advertising campaigns must consider the locality and its sellable features.
The simplest way to do this is to feature attractive, high-quality images of the local attractions on your real estate website. You can include local landmarks or famous sites in the town as part of your real estate advertising effort. Additionally, it would be best to use local keywords in the copy to ensure that the right audience finds your content.
#3 Create A Google Business Profile
You may wonder why we take Google’s name when discussing a local real estate advertising strategy. Listings are a crucial aspect of local SEO, and a Google Business Profile can help you with all SEO operations.
Providing a free listing for prospective clients is an excellent way to increase their chances of finding your business online. In other words, you can use this real estate advertising strategy to make your business discoverable in the following Google results.
- Google Search
- Google Maps
- Google Knowledge Panel
“But what does that mean for my real estate business?” you may wonder. The answer is simple. It makes your real estate business even more accessible to prospective customers. After all, one of the core goals of real estate advertising is to do the same. It enables your target audience to accomplish the following.
- Book an appointment.
- Leave reviews and read them.
- Find FAQs and answer them.
- View your listings and prices.
#4 Get Featured In The Local Publications
Getting your real estate brand featured in a local publication may not be among the most straightforward real estate advertising ideas we have discussed until now. However, it is easier than you might imagine.
Think about it. With the years of expertise you have in real estate, is it that difficult to write an informational piece for a local publication? The most significant advantage of this real estate advertising strategy is that it can remarkably improve customer trust.
People tend to trust offline channels like newspapers and magazines more than they trust random articles they find online. And according to Salsify, 46% of consumers are willing to pay more for products and services from a brand they trust. Getting published in a trusted media like the local newspaper is the perfect real estate advertising idea if you want to garner trust.
#5 Host Free Webinars/Seminars/Events
Another real estate advertising idea you must consider for your business is to host free webinars/seminars or events. Doing so lets you put yourself and your expertise out there for your audience to see.
We are not implying that you should blow away half your marketing budget on a mega expo. Even something as simple as hosting a mini-seminar or webinar could bring you positive results. You can use this real estate advertising strategy to teach real estate basics about buying and selling a home and getting a mortgage.
The ideal real estate advertising or marketing approach is to generate inbound leads. But, the consumers have so many options today that you have to give some free incentive to invest their hard-earned money in your company.
Moreover, a comprehensive seminar leads to many questions and doubts among the attendees for which they will need answers. The real estate advertising strategy enables you to act as the source for all answers they need. It accomplishes two things. One, it establishes your company as a leading expert and second, it plants doubt inside the attendees, including FSBO sellers.
#6 Find Local Business Partners
Real estate organisations should consider partnering up with local businesses in the area to complete their local real estate advertising efforts. This partnership could be as simple as leaving leaflets at the front office of local companies.
You can go for a more concrete approach, providing the local restaurant with mugs printed with your branding. Similarly, realtors can also try a real estate advertising approach where your business and the partnering business market each other’s products/services.
#5 Real Estate Advertising Ideas Using Email
Email marketing is familiar for real estate businesses, yet many organisations fail to get it right. The best thing about email marketing is that you can use it at any conversion funnel stage, and it would still work. Additionally, it is easy to include email campaigns as a part of your real estate advertising regardless of how many campaigns you are currently running.
Here are some of the most effective real estate advertising ideas you can use for your business.
#1 Create A Real Estate Newsletter
An easy but efficient way to include email campaigns in your real estate advertising strategy is to use them to send newsletters. Start by collecting email signups through events and, of course, your website. To take advantage of the situation, you should include your new listings along with the newsletter. But you can only provide other items with the newsletter.
The newsletter can include other marketing materials, such as an upcoming event or seminar you plan to conduct and real estate tips. Including such material effectively allows you to kill two birds with a stone. Here, real estate advertising establishes your authority over a subject and promotes your business.
#2 Create An Email Nurture Campaign
Nurturing your leads is always a challenge regardless of which industry you are in or what product/service you sell. Some marketers believe that nurturing real estate leads is easier because the clients can find their dream homes at the end of the line. Real estate advertising has something more substantial to offer its audience than most other industries.
But, even with real estate advertising, it is not easy to convert leads by promising a rainbow at the end of the tunnel. You must deliver substantial value to keep the target engaged with your brand and stick with it. For example, suppose a client attends an open house conducted by your company. In that case, you can send them an email with the details of 10 similar places.
You can also try using houses in the same neighbourhood or postal code because some people prioritise the area over the place. It is a matter of understanding what the client wants and delivering them through your various real estate advertising efforts to keep them hooked.
#3 Send Greeting Emails
One of the real estate advertising ideas you can implement using email as a communication channel is to send them greetings. Sound too simple? Yes, the strategy is simple and easily executable. But it only works if you have the target’s email address.
But chances are that the email inbox of your target is already filled to the brim with unread marketing emails. To make your real estate advertising email stand out from this crowd, you must personalise your emails.
Instead of sending back-to-back emails, consider sending a personalised one during special occasions like holidays, birthdays, Etc. Even a simple gesture like this can help you go a long way using this real estate advertising strategy. But it can work even better if you use printed mail as they tend to be more personal than an email or other digital messages.
#6 Other Real Estate Advertising Ideas
You can use many other unique real estate advertising ideas for your business. Unfortunately, we can only discuss some of them here. Here are some of the most effective unique real estate marketing strategies you can use for your business.
#1 Experiment With Your Ad Copies And Make Them More Playful
With so many different real estate companies fighting for the same audience’s attention, it is not easy to make yourself stand out. Consider being more playful with your real estate advertising ideas for your social media ads. Track the performance to find out what type of ideas resonates more with your audience and prompt them to respond to your campaigns.
#2 Use Animated Vidoes
High-quality animated videos always grab the attention of the audience. Use these videos to your advantage and boost your engagement with attractive animated videos. Including a short, personalised, and quality video in your real estate advertising efforts can establish your brand.
With animated videos, you can go for cute fictional characters to make them more appealing to your audience. Besides the fiction element, you can also use real estate advertising using animated videos featuring local landmarks, attractions, or sites.
#3 Appeal To The Target’s Emotions
One of the most effective ways to get a response for your real estate advertisements is to make them appeal to your target’s emotions. It does not mean you make the ad so emotional that your target audience starts to tear up.
Try to tap into your target audience’s smaller or less deep emotions. For example, a line like “This could be your new home” could make the audience look at your listings in a new light. The more you personalise your real estate advertisements, the more likely your target audience will feel an emotional impact.
Consider using personalised direct mail in your real estate advertising campaigns, as it tends to appear more personal than digital channels. Direct mail is feasible and ideal for creating an emotional connection with the recipient.
Fortunately, it is significantly easier to personalise and send real estate advertisements with an automated solution like PostGrid. It enables you to ensure quick and accurate personalisation of your mailers using your CRM data. The tool even lets you use templates for sending personalised bulk mail with the click of a button.
Conclusion
Real estate companies face numerous challenges with their advertising campaigns. Its operations are entirely different from other product or service-based companies. With real estate advertising, you have to target sellers and buyers, which is generally rare for most businesses.
You must develop innovative ideas to implement successful real estate advertising campaigns. More importantly, you require robust automation tools like PostGrid to support your innovative advertising strategies. Automated solutions like PostGrid streamlines the advertising process for your real estate business.
It lets you send personalized bulk mail targeting prospective real estate buyers and sellers. Moreover, it can connect with your CRM solution to ensure the data accuracy of your real estate advertisements. Besides that, it makes the whole mailing process significantly faster and more efficient.
Get in touch with our experts to learn more about how to run personalised real estate advertisements for your business using PostGrid’s direct mail automation tool.
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