Automate Print & Mail: What is Web to Print

What Is Web to Print, and How Can It Improve Your Printing Tasks?

You must have heard terms like ‘web to print or ‘remote publishing’ if you regularly print letters, branded items, and documents!

The average office worker uses 6,000 paper sheets yearly, which makes it evident that there is a high demand for printed items even today! Solutions like Web2Print help you create and order high-quality printed materials for your business at lower rates.

But what is it, and how does it work?

This blog reveals the benefits of remote publishing services and how you can incorporate them into your workflows!

Let us begin!

What is Web to Print?

Typically, web to print is a printing service that allows businesses to print marketing and transactional items over a web browser, including:

Cheques.
Contracts or agreements.
Terms and conditions sheets.
Invoices.
Customer statements.
Bills and receipts.
Marketing postcards.
Flyers, brochures, and leaflets.
T-shirts, mugs, pens, other branded items, etc.

Hence, Web2Print makes printing any item you want a breeze! It is similar to outsourcing your printing activities to a third party but is much more convenient and flexible.

Businesses began using web-to-print solutions as the eCommerce industry began to rise! They use such services to create consistency through their printing jobs by creating branded templates and keeping tabs on previous orders.

This service is not only a company transferring files to a printing vendor via email. It allows businesses to connect with more customers across the country because they can print and ship marketing materials in the blink of an eye!

Also, Web2Print empowers companies to create and save their templates according to their branding style. Thus, they can maintain a consistent brand image throughout all correspondence and marketing channels.

Hence, you do not need to send your files back and forth to the printer several times to make changes or confirm the final artwork. The web-to-print service lets you take control of your designing and printing activities. So you can get your items ready as you imagined them to be before printing!

How Do Web-to-Print Services Work?

A web-to-print platform is like a custom-made, online shopping website having your company’s transactional, compliance, and promotional items. You can select what you want to print, create a template or use previous ones, and place an order.

Any user from your company who has login credentials can access this platform and order business cards, brochures, booklets, letterhead, etc.

Typically, companies must upload the files in advance to make these items visible on the o Web2Print platform or browser. It also makes it possible to personalise and proof your printed materials instantly. For instance, web to print lets you add another contact number on your business cards or change the image in a marketing postcard in a few easy steps!

Thus, companies can produce or modify their marketing content without compromising quality. Also, it allows users to place orders with quick turnaround times because there aren’t any edits left, and the printer can start printing immediately!

Remember that Web2Print lets you re-order any material in any volume you need! Additionally, you can do so from the comfort of your home or office!

What Are the Benefits of Using Web to Print?

A web-to-print solution provider like PostGrid assists you in your daily operations and helps you:

Maintain a Reputable Brand Image

You can make your templates any way you like! For example, you can pick your old invoice format or create a new one for fresh branding. Either way, web to print lets you ensure that your printed materials represent your company values and improves brand recall.

You can personalise every item using variable data printing. For example, imagine you want to send out 1,000 postcards to your existing customers in the city for your new store launch. You may print a personalised map from their doorsteps to your storefront to demonstrate how easy it is to reach you. Luckily, PostGrid’s Web2Print solutions let you add unlimited variables to fulfil your campaign objectives.

Reduce Turnaround Times

You do not need to have several meetings with your printing vendor or get them to send you samples again and again. Using the web-to-print service, you already have every option available at your fingertips. You only need to create what you need online and give the printer a green signal!

Cut Spending on Perishables

PostGrid’s web-to-print API and platform allow you to print items on demand or in bulk! Hence, you can order materials on the go without stocking perishable inventory, like printing paper and ink cartridges.

Moreover, you do not need to meet the minimum printing requirements because most Web2Print vendors, like PostGrid, club your orders with others. Thus, they can give you discounts even when you don’t need to print many items.

Order From Any Part of the World

You could be in Hawaii but place an order for printing in Minnesota! It does not matter where you are because all you need to do is log into the browser, order, and pay!

You are not limited to one user or location, making web-to-print easier than ever! It is also helpful because all your sales representatives can order marketing and correspondence items for their clients whenever needed. And you can review the orders in one place and approve or reject them!

View Your Previous Orders and Saved Items

With a web-to-print platform, you can view your saved materials like a catalogue. The online ordering-style solution makes the process fun, transparent, cost-effective, and flexible!

You can access your dashboard and view your previous orders. Additionally, PostGrid lets you access campaign reports and analytics to know your marketing performance and how to improve in the future!

High Security

A reliable Web2Print company like PostGrid offers security and support to its clients. Our automated print and mail solutions are GDPR-compliant and follow all the safety protocols. Thus, you don’t have to worry about data privacy or confidentiality breach.

Also, PostGrid’s web-to-print service has a 24 x 7 support team to help you set up the API or platform. The process takes only a few minutes, so you can start printing on the spot!

Downsides to Using Web2Print Solutions for Your Business

We have mentioned a few drawbacks below for you to decide whether using web-to-print services is worth it. Let us discuss them below:

Clash With Other Applications and Systems

Often, businesses use a CRM to handle customer correspondence and marketing activities. Thus, incorporating web to print creates confusion and manual errors between different platforms.

As discussed above, you must upload your marketing materials on the Web2Print platform to view them whenever you need them and place orders. But what if you make a mistake and upload the items incorrectly? It can lead to paying for and printing the wrong products, causing a lot of waste.

Complicated Functioning

It can take a while to get the hang of all the functions and features of your web-to-print platform. Thus, you may spend more time than you save learning how to use it—which can be a big drawback.

Also, if you do not use it right, you cannot avail yourself of all the benefits and cost savings!

Luckily, PostGrid’s web-to-print automation services do not pose such challenges. You can integrate our API into your system and start printing materials directly from your CRM.

How to Use PostGrid’s Online Print and Mail Services?

Before you select a Web2Print platform, you must ask the vendor the following questions:

What is your turnaround time?
Do you offer variable data printing?
Do I need to sign a long-term contract?
What are your per-piece rates?

PostGrid’s web-to-print solutions help you print items in only two business days using variable data printing. Also, you don’t need to commit anything because we offer monthly and yearly plans you can select according to your preferences! And you can check our per-piece rates here.

Here is how you can employ PostGrid for your print and mail tasks:

Web-to-print API: You can integrate our API into popular platforms, like Hubspot, Salesforce, Zapier, etc. Thus, you can use PostGrid from within your existing system without significant changes. It is one of the easiest methods to use Web2Print without any drawbacks.
Automation software: Alternatively, you can install our web-to-print platform to print your materials from a separate system. You may upload your contacts, templates, etc., and it works the same way as the API. However, you get many options for creating templates, mailing lists, adding customisation, etc.

Conclusion

Printing is one of the most crucial operations of a business! You need to print tons of things, from a quote for a client to marketing flyers for handing them out outside your store!

Thus, employing web-to-print services helps you streamline your printing activities under one roof! It saves you tons of money, resources, time, and effort—making it an excellent deal for your business. Also, the top-notch quality items help you impress your clients and create a professional brand reputation!

Click here to learn more about PostGrid web-to-print services and how you can get started affordably and effectively!

Automate Print & Mail

Tuesday, October 4, 2022

What is Web to Print

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