10 Promotional Materials to Increase Sales and Improve Brand Awareness
We all have seen and screenshotted intriguing Instagram stories or saved a well-designed coupon postcard! It is hard to resist eye-catching promotional materials that are relevant to you and contain an offer, isn’t it?
Businesses must work towards expanding their physical and digital efforts using such items. They represent your brand and get potential customers to engage with your products and services!
We know it is confusing to choose from hundreds of marketing materials, and thus, we have compiled this guide to help you!
Keep reading to explore some of the best options to reach your audience!
Why Is Incorporating Promotional Materials Into Your Marketing Strategy Crucial?
You cannot conduct a marketing campaign without using the relevant promotional items! It doesn’t matter if you want to launch a direct mailing campaign or promote your services at an event; you need branded materials everywhere.
- Your advertising materials help your targeted audience know you. It lets you connect with them and discuss your products or services.
- They help you increase brand visibility, where more people can recall your company by its name.
- Such materials make a long-lasting impression on your current customers and prospects. For example, almost everyone cherishes the branded jewellery boxes the rings come in forever. Similarly, most customers like to store such marketing materials—helping your brand become timeless and well-known!
Top 10 Promotional Marketing Materials Examples for Your Business
Typically, there are marketing items all around us, from the website graphics we see during work to the small cup sitting on our kitchen table. We are here to narrow down your choices by discussing the most commonly used materials:
Calendars
Branded calendars are among the best types of printed marketing materials to gift your favourite business partners and clients. Everyone uses calendars all year round, which gives you an excellent opportunity to build brand awareness. Also, mailing this marketing material makes the recipients feel special, helping you strengthen bonds and convince them to respond.
Try including snippets of your product range with your contact information on every page. So, your audience has easy access to you and can get more details about your brand every month.
Pens and Notepads
If you don’t want to send something extravagant and want to produce items in bulk, you may send out pens and notepads with your company logo and name. Such advertising material stays in a household or office for months and years—letting your brand engage with more and more people during that period.
Pens are also impressive promotional materials because they form a part of a kit if you want to conduct account-based marketing. For example, you can include a pen drive with your presentation, a business letter, and a pen in a kit and mail it to your top-end accounts.
Printed Apparel
Sending apparel marketing materials, like t-shirts, caps, headbands, etc., is also very impactful for getting the word out about your business. These are everyday items people love to wear, so you let them become your brand ambassadors and carry your business name everywhere they go!
Also, t-shirts are a part of event promotions which we will discuss ahead. Typically, they have the name of a team or event printed across the front and back for advertising purposes.
You can experiment with other apparel promotional materials like face masks, which are very popular these days! Try matching your colours with your brand logo to increase brand recognition rates.
Event Promotional Materials Examples
If you participate in trade events frequently, you may already know about the broad list of items you need to carry, like:
- Banners or posters
- Standees
- Hand-out flyers
- Contact forms
- Business cards, etc.
However, remember to include the following information on all your event promo materials, no matter how big or small:
- The event name
- Host information
- Location and date
- Time
- Details on how and where the attendees can register
- A website, email, and contact number
- QR code for quick scanning to get all the event details in one place
You can send out or publish event promotions a few months in advance, like marketing flyers, emails, social media ads, etc. However, you also need to prepare for the big day when you need to display your business with the necessary promotional materials on your stall.
Postcards and Brochures
Postcards are perhaps the most cost-effective print marketing materials you can ship. They are small and communicate your message effectively. Also, their visuals are appealing and create a nostalgic effect among people—helping you make a fantastic first impression and win customers.
Brochures, leaflets, and other similar marketing materials are also good choices for direct mailing. They are colourful, single and dual-sided, and contain all your brand details in a few words.
PostGrid’s print and mail API offers many professionally-built templates for postcards you can download and use! Also, our online solutions let you prepare and ship your items under one roof—without you doing anything.
Letters and Newsletters
Printing marketing letters on branded letterhead, folding them into three-thirds, and stuffing them in envelopes never goes out of style. Depending on your industry and products, these advertising materials are apt for B2B and B2C marketing.
An insurance agency can send a detailed and personalised letter to prospects explaining their policy benefits. While a nonprofit can draft and mail fundraising letters to existing and potential donors and volunteers. A letter is perfect marketing material for occasions when you need to add several details and spell out your benefits or needs.
Another option is to send newsletters consisting of the latest industry news, your recent accomplishments, product benefits, etc. Newsletters give you more flexibility in terms of content and let you showcase your industry knowledge to your audience.
Power Banks and Speakers
There are some significant occasions where you may feel that giving out dual-sided, colour pamphlets is not enough! You need high-value promo materials to give your top-tier clients—like something they can remember you by and use to engage with your company.
In such scenarios, your best bet is to use power banks and mini speakers with your company name printed on them. They are portable and lightweight, meaning the recipients can take them around—giving your brand more exposure.
People appreciate such advertising materials because they show how much you care for your customers. They are a sure-shot way to stay with your audience for a long time!
Point-of-Sale (POS) Print Marketing Materials
You may have seen small posters or cut-outs of a product advertisement over the counter of your favourite snacks at the supermarket. These items are POS marketing materials companies use to attract customers to their section or stall.
Though they aren’t ideal for all businesses, they are very appealing and effective in their purpose.
Webinars and Videos
Moving to digital marketing materials, you have many choices, from videos, pay-per-click ads, and emails to blogs. The list is endless, but you must only select the items that best suit your brand messaging.
Video marketing is famous for grabbing people’s attention and encouraging them to buy something! You can create and use videos as part of your other marketing strategies. For example- you can add a link to your video advertising material in your flyers or print a QR code.
Also, you can post videos on your website or YouTube Channel to drive online traffic.
Next up is conducting seminars where you come face-to-face with your audience, which is essential to building trust. You can talk about anything, like your product launches or the hot industry happenings.
In the end, you can share the webinar slides as promotional materials to your audience alongside a certificate of completion.
Social Media Graphics
Businesses also use social media graphics as advertising materials to promote their brand. The more relevant and engaging the posts are, the higher the traffic! Thus, you must focus on your message and visuals. Also, don’t forget to add offers and a CTA to pull your intended audience.
How PostGrid’s Print and Mail Solutions Help Businesses Conduct Successful Marketing?
Using marketing materials is all fun and games until you know what goes behind the scenes! You must put hours and weeks of your time planning every element and spend hundreds or even thousands of dollars. But you can now automate everything and avoid these downsides using PostGrid’s print and mail services.
Here are some of our best features you should look out for:
Standard Mailing Tracking
You get this feature in all our pricing plans, including the free Starter program. Thus, you can track your campaign progress in real-time throughout every step, like preparing your promotional materials, printing, and shipping.
Template Editor
Our drag-and-drop template editor helps you add several customisations to your advertising materials! Thus, you may use our templates to bring your imagination to life—editing elements, adding your preferable graphics, and personalising items.
Address Validation
Luckily, this feature is also available with all our plans to help you send your marketing materials to the correct addresses. Our print and mail API and the software automatically cross-check every address on your list before sending something to that location.
Email and Chat Support
Our customer support team is available 24 x 7 to assist you in integrating our API into your system or solving any query you may have. We take care to onboard all our clients effectively and help them prepare appealing promotional materials in only one day.
Do you want to know the rest of our features? Click here and explore more about PostGrid’s turnkey print and mail solutions.
Or you can talk to sales now, and we can map out a custom plan to send your promotional materials at the best rates to fit your needs!
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Start transforming and automating your offline communications with PostGrid
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