What is Offline Marketing

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Top 14 Offline Marketing Channels to Help You Drive Sales

Can’t decide between online and offline marketing channels? Maybe, you don’t have to choose one! With advanced technology and numerous tools at your disposal, it is much easier to create any marketing campaign you need!

But, there is still a doubt! Is offline marketing helpful in today’s digital period?

Like Martin Lindstrom, the great Danish author once said: 

“Online marketing rarely can appeal to more than two senses – yet offline often (if utilised the right way) represents the option of multi-sensory appeals.”

And we couldn’t agree more!

Indeed, offline marketing gives customers a first-hand experience of a company’s products or services. 

What would you prefer more? Seeing a large-sized cut out outside the theatre for the upcoming Black Panther movie or a social media ad swimming amongst thousand others?

However, tighten your seat belts because we are about to discuss the 14 most commonly used offline marketing tools with their benefits. Let us get right to it!

What Is Offline Marketing?

Before we get to the buzz, let us clear our basics! An offline advertising channel helps businesses connect with their audience personally. It can be networking at a social event or buying a billboard to appeal to target customers!  

With the growing number of emails, online banners, social media posts, etc., people suffer from digital fatigue and want a break! Did you know that an average office worker gets nearly 90 emails daily? Also, 70% of all users who use an ad-blocker block up to 200 online ads! 

Using offline marketing strategies, you can make emotional bonds with your audience and convince them to give your brand a try! Also, the leads you generate offline are far more reliable than online responses. For instance, a person you exchanged cards with at a trade fair is more likely to close a deal with you than another person who enquired about a product many months back. 

How Does Offline Marketing Work?

Like every marketing campaign, your first step is to plan a layout and schedule. Consider why you want to launch a program and who is your intended audience. These details can help pave the way to a successful offline marketing campaign. 

Try to segment your audience according to your objectives for every campaign. For example, you can target your existing customers and the people in the neighbourhood if you want to promote your restaurant’s new menu. Thus, you can convert new customers and drive repeat business during the same offline marketing program!

Also, plan the timing for your campaign and location. Again, your target audience must dictate these factors. In our above example, you must execute a marketing plan a few days before your menu’s launch and in the vicinity of your restaurant. 

The following steps include drawing up a budget and creating artwork with a compelling copy. Settle these aspects in the first stage of your campaign, irrespective of the offline marketing channels you use. You can do everything in-house, but it is much better to employ automated direct mail services like PostGrid if you want to conduct traditional mailing. 

Once you plan everything, begin to assemble the pieces:

• Shop for offline marketing ad placement, for example, newspaper, signage, or TV ads. 
• Choose vendors that fit your requirements and budget. 
• Get your marketing materials ready, for example, a poster, branded gifts, etc. 
• To conduct a targeted campaign, provide the vendor with a segmented audience list. 
• Execute the program according to the decided schedule and wait for the results. 

The final stage is to track your campaign performance and draft insightful reports. If the results are excellent, you can work with the same offline marketing platforms again. Otherwise, experiment with other channels, artwork, and audiences, until you discover the ideal combination best for your business! 

What Are the Benefits of Offline Marketing Channels?

One of the primary features of offline marketing is that it is very subtle. Unlike online ads that are too much in the face, this advertising form helps companies make genuine connections. 

Most people do not notice that offline promotions are all around them! We see it every day, from a full-page ad in the local newspaper to a colourful poster taped outside a telephone booth.  

Here are some more reasons and benefits of using offline marketing strategies:

• Increase brand awareness: When people see ads from your company around themselves, it boosts your brand visibility. Therefore, they can remember your brand better and learn about your products and services quickly using offline marketing channels. For instance, if they need a new kitchen appliance, they are more likely to contact you when they step outside and see your billboard promoting similar products. 
• Reach customers when they want: Your offline marketing tools can help you reach customers in their comfort zone. Banner ads popping up when someone tries to look up something urgently can be annoying. But, opening the newspaper at a relaxing time and seeing your ad is more impactful because they see it coming and choose to read your message. 
• Test new markets: You can test new regional and national markets via offline marketing programs. Most channels are affordable, so there is enough scope to try new things and expand your customer base. 
• Bridging the gap between online and offline marketing strategies: Using offline marketing, you can get people to visit your website, follow you on social media, sign up for your newsletter, etc. Often, it is the first step towards a conversion. Try adding the proper links and codes to combine your advertising efforts and get higher conversion rates.

The Best Offline Marketing Strategies You Can Employ

Here is a list of the most effective offline distribution channels and how they can help you expand your outreach and increase sales:

Radio Advertisements

89% of the UK’s adult population hears the radio weekly for an average of 20.3 hours! Running radio ads on popular channels helps you connect with your customers when they have enough time and are willing to listen to your message. Hence, radio ads have a better impact and recall rate on the audience than online messages. 

However, you can only provide a few details using offline marketing on the radio, so ensure to redirect your prospects to another channel for more information. You can insert your website and phone number within the ad to let interested customers contact you. 

Television Advertisements

TV ads are among the most commonly-used offline marketing examples worldwide. They allow you to offer customers a visual aid about your products or services, allowing them to identify with your business!

Unlike radio ads, TV advertisements are a little expensive. Hence, you must balance the number of ads with other offline marketing platforms to make the most of your budget. 

Try creating a video that best captures your company’s vision and explains what you have to offer! Thus, customers get your message clearly within a minute or so before another ad plays on their screens. 

Businesses using TV advertising get a 69% hike in online conversions. Hence, it is worth making it an integral part of your offline marketing plans. 

Promotional items

Promotional materials help show your customers and prospects you care for them! Also, it makes them feel special and persuades them to complete your call-to-action (CTA). Sending promotional items for your offline marketing plans helps you grab your audience’s attention almost instantly. 

For example, USB drives, notepads, pen holders, mugs, etc., with your company name and logo, build brand recognition. They are also long-lasting offline marketing tools that stay in a household or office for several days. 

Another example is sending out holiday or birthday cards to your prospects. Add a unique coupon code with a small discount to motivate them to purchase from you immediately! 

If you want to connect with a high-ticket account, you may add a small gift, like a mini speaker, flash drive, calendar, etc. They help you create authenticity and creditworthiness. Also, people often use these offline marketing items, giving your brand more exposure. 

T-shirts are another offline advertising item we recommend businesses use under our corporate gifting solutions. You can give them out at events or send them as direct mail to surprise your clients and win them over. Again, remember to brand all your tools to make your company stand out from the crowd. 

Here is an example of how you can send eye-catching items to your customers:

Tomorrowland, a Belgium-based annual music dance festival, sends its tickets to registrants via postal mail. It packages these waistband tickets in an exclusively-designed treasure chest. 

Such appealing and extravagant offline marketing examples get people talking about you. 

In this example, every registrant who received the mailpiece turned into a brand ambassador for Tomorrowland and promoted the festival by posting pictures all over social media. 

Please note how Tomorrowland succeeded in driving online traffic via an offline marketing program. 

Event Marketing

Participating in events helps you fulfil many offline marketing goals simultaneously, like:

• Network with new clients. 
• Establish personal relationships. 
• Improve brand image and increase visibility. 
• Learn about your competitors. 
• Re-engage old customers and convince them to use your products or services again. 
• Share details regarding the offline marketing event on your website and social media accounts to gain publicity and drive online followers. 

Make an event calendar highlighting all the trade fairs in your city or nationally during the year. Ensure these exhibitions have a nationwide reach and match your industry.

You can advertise your participation using multiple online and offline marketing channels. For example, send invitation cards via direct mail and run social media ads letting people know about your activities. 

Additionally, you can run your offline marketing events, like a workshop, seminars, or conferences. They help you generate more news about your company and set you apart from your competition. Try inviting every customer you know and promoting your event widely to get enough attendees. 

Below is an example of one of Pepsi’s offline marketing events in the 1980s. It is one of the most unique and successful advertising programs you can benefit from knowing! 

PepsiCo conducted a blind taste test nationally to prove itself better than its competitor Coca-Cola. They designed a set-up on streets, wherein passersby could stop and taste the two sodas without knowing which one’s which! Also, they had to pick which one tasted better. 

Not surprisingly, customers selected Pepsi over Coca-Cola by a considerable amount. The result? Pepsi attracted thousands of new customers and had incredible publicity following this offline marketing public program!

Many famous brands, like Google, Facebook, etc., host several events to advertise their services and entice more customers!

You can start with a small offline marketing strategy, like hosting an invited participants-only conference for a panel discussion, industry talks, etc. The point is to do something that best suits your business and can help you drive conversions at your pace!

Billboards Advertising

Billboards are massive offline advertising materials to showcase your message to a broad audience. They are not as expensive as you think and help you appeal to a lot of people altogether!

Last year, UK’s out-of-home (OOH) offline marketing produced 901 million of revenue. And billboards make for about 66% of the total OOH promotional market.

However, please remember billboards only consist of a large-sized image and a one-liner message. You can also insert your brand name and logo, but that is the extent of it. Thus, add a short pURL, so interested prospects can visit your page and enquire further!  

Magazine Ads

Magazines are still in fashion, primarily in fields, like finance, healthcare, hospitality, travel, apparel, tech, etc. It is affordable, effective, and attention-grabbing, making it one of the best offline marketing ideas!

Always insert your magazine ad in a targeted and reputed magazine whose readership comprises your customer demographic. Hence, you can zero in on your intended customers and offer them in-depth details about your company. 

Newspaper Ads

Like magazines, newspapers are also among the top offline marketing examples in the print media segment. They are an excellent option for businesses who want to promote themselves for a long time at low prices! 

Most companies that employ newspaper ads as part of their offline marketing strategies focus on the older generation. For instance, if you sell fitness and health products to people above 50 years, newspaper ads can help you reach them directly. 

But, it is hard to track the performance of newspaper advertising because these printed items promote companies in several sectors. Hence, learning and segmenting the results to see if your brand is getting enough coverage can be complicated!

Business Cards

Investing in business cards is one of the most long-running offline marketing activities companies have! You can hand them out at business events and one-to-one client meetings or attach them to other promotional items. 

Use a unique layout that demonstrates your business values and out-of-the-box thinking! You can use business cards as valuable offline marketing tools, but they are also helpful for day-to-day correspondence. 

Ensure all employees in your firm have a personal business card with their names and details. You never know when they would need to share their contact information with prospective clients. 

Direct Mail Flyers and Postcards

Direct mail has a response rate of 9%, and nearly 96% of UK customers engage with these offline marketing items. You cannot leave out traditional mailing when you plan to launch an offline marketing campaign. It helps you get closer to your goals by pushing prospects to the bottom of the funnel in a short span! 

You have several options to launch direct mail advertising campaigns, like:

Postcards

Postcards are small and cost-efficient offline media examples you can use to communicate with prospects. They create a nostalgic effect, and people love collecting them. Hence, using postcards ensures you stay in a household for a long time because most recipients stick them to their refrigerators or pin them to their boards. 

Additionally, there are several postcard sizes available with thousands of custom options. Try PostGrid’s direct mail API to draft, print, and ship your postcards to develop a memorable offline marketing campaign. Our services can help you integrate direct mailing into your CRM, so you can launch a campaign any time you need!

Letters

Marketing letters are a professional way of persuading your target customers, primarily for B2B companies that focus on account-based offline marketing strategies. 

Google often sends out marketing letters promoting Google Adwords to businesses. It also includes an offer coupon to get more customers on board. It uses a one-page format with three to four paragraphs. But, its content is engaging and appealing to the prospective audience. 

Flyers

Using flyers for offline marketing allows you to depict more information than postcards. Hence, decide which direct mail types you want to use, depending on your messaging and marketing motives!

Flyers can have a single-fold, double-fold, etc., so you can fit in more words or images. They are colourful and interactive offline marketing tools, helping to communicate with customers and make a positive impression. 

Print custom QR codes and pURLs on the front side to guide people on what to do next and accelerate responses! PostGrid’s direct mail services can help you add these trackable features to your items and monitor campaigns online. 

Sponsorships

If you have an adequate budget, you can sponsor specific events as part of your offline marketing tactics. Sponsorships are ideal for talking to your existing and potential customers offline. 

Sponsoring events that interest your target market helps you inform prospects about your brand and its products and services. 

For example, Avis, a car rental business, sponsors many sporting events, like the Super Bowl and the Olympics. This offline marketing strategy helps this company generate leads throughout the year and increases sales!

But, enter into a legitimate contract with the event managers to include your details in all event merchandise and promotional materials. 

Press Releases

You don’t need an in-house PR team if you network enough with your local journalists to get favourable press coverage for your brand. Also, using press releases as offline marketing tools is affordable because you do not need to pay for every issue. 

You must prepare a newsworthy brand story and share your benefits engagingly. However, there is another thing you can do if you don’t want to rely on reporters from publishing houses entirely. You may print and mail press releases to your target audience with other offline marketing examples—via direct mail. 

It lets you narrow the readers for this offline marketing tool and draft whatever you want your audience to know. Such press releases are similar to company newsletters that talk about the latest industry news, your recent accomplishments, your product information, etc. 

Loyalty Programs

Creating a loyalty program for your long-term, loyal customers can help you get unlimited referrals. Some businesses develop an online loyalty program like Starbucks, wherein customers pay using an app and collect Stars which they can redeem for free food and drinks. 

However, you can use several offline marketing ideas for loyalty programs, like affiliate marketing. Ask your customers to refer to other people in exchange for redeemable points, gifts, etc. 

Advertise the incentives of your offline marketing program for customers using several channels to inform more people about it. The more customers join you, the more leads you can generate in your pipeline year-round. 

Vehicle Wraps

Companies have been using vehicle advertising for a long time! But it is hard to get people’s attention on busy streets these days. Yet, it doesn’t mean it is not an excellent offline marketing strategy to drive conversions! 

Design artwork with bright colours and enticing headlines that make people stop and look at your ad. Also, select large vehicles like buses to get maximum customers to notice them at least once during your offline marketing program. You should consider the bus’s route before you stick your ads on it to avoid missing out on profitable opportunities. 

For example, if your retail store is in West London, you don’t want to run offline marketing campaigns in the South. Thus, ensure to enquire about these factors beforehand to get maximum results!

In-Transit Advertising

The average time people travel to their workplace and back is 59 minutes daily. If you add this figure to know how much time they spend in transit monthly, you would agree that in-transit advertising is among the finest offline advertising examples!

You can put up attention-grabbing posters on different train stations and near subways. Some companies also book spaces inside the trains to advertise to commuters. 

Editor’s Note: Always track your performance using offline marketing analytics to improve upcoming campaigns. Most businesses use the dual mode of response and tracking mechanisms. 

For example, you can use custom QR codes to help people respond. Imagine you send offline marketing postcards to everyone who abandons their shopping carts on your website. In such cases, a QR code can redirect them to their accounts so they can quickly complete the transaction. 

Also, throw in a small discount with this offline marketing tool with a deadline to get people to take action immediately. 

Another advantage is you may track every custom QR code to its respondents to measure your campaign results. 

How Can PostGrid’s Direct Mail Solutions Improve Your Offline Marketing Campaigns?

PostGrid’s direct mail API allows you to avail yourself of all the offline marketing benefits discussed in this blog. Also, you can plan and execute a campaign within no time using PostGrid, making it an apt choice for you!

Here is a case study of one of our top-tier clients in London:

Our client is in the financial services industry and wanted to promote its services to at least 5,000 fresh prospects via offline marketing plans. We were thrilled to know they already had some ideas, like:

• Sending out letters listing their benefits and features
• Shipping informative report-type mailers, etc. 

We suggested they conduct A/B testing to try out different offline marketing campaigns and see what works best. One week in, we had already launched an extensive mailing campaign for three batches, consisting of marketing postcards, letters, and newsletters. 

We only sent each direct mail type to 200 recipients to test the mailers, and the results were impressive! Hence, we launched the bulk mailing campaign for the remaining 5,400 prospects and again got positive results.

The trick was compiling a segmented mailing list for the offline marketing program. Also, our templates helped the client design appealing and response-worthy mailers to represent their brand. 

The result? Over 1,500 responses and nearly 800 conversions! Now, the client conducts a bulk mail campaign every three months to increase publicity and re-engage customers.

Conclusion

It is not hard to conduct an offline marketing plan, despite its reputation of being daunting and expensive. Instead, it is one of the best approaches to advertising yourselves to your target audience. 

However, it is crucial to clip your online and offline media examples to survive the competition and get the best of both worlds. Also, it helps you spread out your budget evenly and gain maximum revenue!

PostGrid’s direct mail automation solutions can help you along the way by assisting you in conducting successful traditional mailing campaigns. We provide numerous features, like address verification, mailing list compilation, print customisation, finishing options, and per-piece tracking. You name it!

Sign up to know how PostGrid helps you launch effective offline marketing campaigns at low rates and guaranteed results!

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Flyer Sizes and Dimensions

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What Is The Best Flyer Size For Your Marketing Your Business?

Isn’t it weird that the size of things we use or consume continues to change throughout our lives? Think about it. Our clothes, our transportation, and even the portion of the food we eat are constantly evolving with us. Whether we like it or not, this change is unavoidable. And you may not have noticed this, but this change is also evident in the flyer size for your marketing campaigns.

The flyer size also changes with its target audience and specific marketing goals. For instance, suppose your target audience is elderly citizens above sixty. Here you would want to use a larger flyer and extra big fonts to help them read your message better.

Similarly, the flyer dimensions also tend to change depending on the target audience and other aspects. However, you can’t just pick a size you want for your marketing flyers. There are standards to everything, including the size of your marketing flyers. And if you use it right, flyer marketing can be tremendously fruitful.

“48% of customers respond to leaflet or flyer advertising” – DMA.

Furthermore, picking a standard flyer size makes it easier to produce and mail your flyers. Hence, it is in your best interest to learn all you can about the standard sizes you can use for your marketing flyers.

If you agree with everything that we said above, you should read the remainder of this article. Why? Because here, we discuss the standard flyer size you should use for your marketing campaigns and when you should use them.

A4 Flyer Size

The A4 size flyer is the most common type of marketing flyer in the UK and most other parts of the world. Business organizations typically use A4 flyer size for promoting special events, such as the grand opening of a new outlet.

As it is of standard size, the A4 flyer size is generally easy to print and produce. There are several cost-effective options for printing your flyers in this standard size. Furthermore, the A4 flyer size is perfect if you want to try out leaflet marketing as a one-time thing. 

Finding a printer willing to print your marketing flyer at a reasonable cost is much easier if you use a standard A4 marketing flyer. Hence, you should note that your marketing flyer dimensions must not exceed the A4 size. If the flyer size extends beyond the measure, it may become a poster. 

Why Is the A4 Flyer Size Suitable For Your Business?

The A4 size mailer is an ideal choice in many situations. As you can guess, the key is to identify these situations and employ the apt flyer dimensions for your marketing efforts. Your A4 size flyer should have dimensions measuring 210mm in width and 297mm in length.

The first and foremost reason to use an A4 standard flyer size is that it is indeed the standard dimension for flyers. It means you have superior convenience and minimal cost for your marketing flyers. In other words, it is much easier to implement and manage your flyer marketing campaigns because of the standard size.

Convenience And Practicality

A Ferrari may be the better car, but a Volvo is always the more practical option. Finding the parts for a Ferrari is much more complex and costly, whereas a Volvo is easily serviceable. Similarly, finding designs and templates that fit an A4 flyer size for your campaigns is significantly easier.

You can even use your designs or modify a template directly on your office computer. Furthermore, printing and mailing flyers via an automated tool like PostGrid is much quicker when you use standard flyer dimensions for your business.    

Universally Accepted

Another reason for using standard flyer dimensions for your business’s marketing efforts is that it is universally accepted. In other words, your customer will likely take a flyer with a familiar or convenient size. On the other hand, using a large marketing flyer can seem odd, and it is not easy to carry around, either. 

When Should You Use A4 Flyer Size For Your Business?

The A4 flyer size is ideal for practically any type of flyer you want to use because it is the standard size. However, most organizations use A4-size flyers for advertising a new store’s opening or seasonal sales. 

The A4 size flyers are also pretty standard in trade shows and other events. The A4 flyer size dimensions make it ideal for people to carry around during such events or tuck inside their bags or pockets. Furthermore, it is also a great choice if you want reasonably priced, high-quality flyers.

A6 Flyer Size

The A6 flyer size is the most popular after the standard A4 size flyers. However, the dimensions of an A6 size flyer are much smaller than the A4 flyer. An A6 size flyer measures just 148mm in length and 105mm in width. As you can see, these dimensions are significantly smaller than A4.

Although smaller than the standard A4 flyer size, the A6 marketing flyers are an effective way to reach out to the customer. Its practicality and effectiveness make you realize that sometimes, good things come in small packages. 

Furthermore, the smaller size does well not overwhelm the target audience. You may even say that the smaller flyer dimensions make it look almost cute. Nonetheless, it can still house all the essential information without causing too much confusion.

Why Is the A6 Flyer Size Suitable For Your Business?

Sometimes, the customer may not accept a marketing flyer you hand out to them without even bothering to check it out. You may have also done the same thing at some point because folding it up and putting it in the bag is too much trouble. The A6 flyer size is a perfect remedy for this.

Easy To Carry Around Or Store

The smaller A6 flyer size practically takes up zero space, and the audience can quickly put it in their pockets or bags. In many ways, it is like a biker gliding through traffic. It can get into nooks and crannies that more oversized vehicles (flyers) can’t possibly navigate. 

Of course, that doesn’t necessarily make the A6 flyer size dimensions better than A4 or other more giant flyers. For instance, the amount of information you can shove inside the small space is not so enormous. Hence, you may have to cherry-pick what information you want to show the customer and what you don’t. 

Cheaper To Produce And Easier To Handle

With an A6 flyer size, you are using significantly less paper, ink, and other resources. Hence, you spend much less on printing and mailing your flyers. As a result, producing and sending such mailers is significantly cheaper. 

Furthermore, the logistics for this flyer dimension are also more accessible and cheaper. Hence, you can either expand your marketing scope or minimize your flyer marketing expenses. Either way, your business greatly benefits from using the A6 size flyer for your marketing efforts. 

When Should You Use A6 Flyer Size For Your Business?

You can often see companies using A6 flyers during significant events, including trade shows. As you can imagine, every potential target under such circumstances would have several brochures in their hands, including from your competition. The small size of flyers makes them convenient for carrying around.

However, as we mentioned, you can also use the standard A4 size flyer for this purpose. But, the A6 flyer size would be a better option if you need not elaborate too much on the product/service. Furthermore, it helps you highlight only the points that customers need to know about the product or service you are selling. 

Other Flyer Sizes To Consider For Your Business

The A4 and A6 flyers are great options for marketing your product or service. However, they are not the only flyer sizes you can consider for your business. Below, we discuss some other flyer dimensions to consider for your business. 

A5 Flyers

As you can guess from the name, the A5 flyer size has dimensions that lay between the A4 and A6 flyers. More accurately, the A5 marketing flyer measures 148 mm in width and 210 mm in length. As you can guess, the investment for A5 marketing flyers is less than the A4 size flyers because they are smaller.

Although A5 is a standard paper size, some printers exclusively deal with A4 or A6 flyers. So, there is a possibility that your local printer does not print marketing materials in the A5 standard flyer size. However, it should not be too difficult to find a printer. 

The A5 flyer size is an excellent fit for start-ups and small organizations that have limited marketing budgets. It is also ideal for your business if you think the A4 size is too big for your content and the A6 is too small. They provide adequate space for your marketing message and do not require you to reduce the information excessively. 

A7 Flyers

The A7 flyer size is relatively rare because it is much smaller than the other flyers. Remember how we likened the A6 flyer to a bike and the A4 to a car earlier? By that logic, the A7 mailer would be a bicycle at best if you look at it like that. 

And much like a bicycle, the A7 flyers are also easy to manoeuvre or transport because they are tiny and light. The audience can easily fit it inside their pockets, bag or even their wallet, making its flyer dimensions extremely convenient.

On the other hand, the space for your marketing message decreases significantly compared to the standard A4 size flyer. Hence, it is not the ideal flyer choice in every situation. Ensure you fit all the essential information inside the small flyer dimension before choosing the A7 flyer for your business.

Automated Flyer Marketing

Automation is the best approach when picking a standard flyer dimension and mailing it to your target audience. With the help of a print and mail automation system like PostGrid, you can easily carry out your flyer marketing campaign.

Convenient Flyer Marketing

The best thing about using an automated direct mail system like PostGrid for flyer marketing is convenience. It allows you to sit back and relax once you finish the initial set-up of the campaign. You have to pick a template and the flyer size for the campaign, and the system will do the rest for you.

Bulk Mailing

With an advanced system like PostGrid, it becomes significantly easy to implement bulk mail campaigns for your business. Using a simple CSV file, you can send personalized flyers and other mail to your customers using PostGrid. And, of course, this includes enabling you to choose a standard flyer size for your campaign.

We have helped numerous clients streamline their bulk mailing process. One of the clients – an expert in elderly care, is now able to send 10,000 mailings a month with ease, thanks to our advanced print and mail API. You can also optimize your mailing capabilities and choose the apt flyer size by connecting PostGrid’s REST API with your website, including your CRM solution.

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Promotional Materials

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10 Promotional Materials to Increase Sales and Improve Brand Awareness

We all have seen and screenshotted intriguing Instagram stories or saved a well-designed coupon postcard! It is hard to resist eye-catching promotional materials that are relevant to you and contain an offer, isn’t it? 

Businesses must work towards expanding their physical and digital efforts using such items. They represent your brand and get potential customers to engage with your products and services! 

We know it is confusing to choose from hundreds of marketing materials, and thus, we have compiled this guide to help you!

Keep reading to explore some of the best options to reach your audience!

Why Is Incorporating Promotional Materials Into Your Marketing Strategy Crucial?

You cannot conduct a marketing campaign without using the relevant promotional items! It doesn’t matter if you want to launch a direct mailing campaign or promote your services at an event; you need branded materials everywhere.

• Your advertising materials help your targeted audience know you. It lets you connect with them and discuss your products or services. 
• They help you increase brand visibility, where more people can recall your company by its name. 
• Such materials make a long-lasting impression on your current customers and prospects. For example, almost everyone cherishes the branded jewellery boxes the rings come in forever. Similarly, most customers like to store such marketing materials—helping your brand become timeless and well-known!

Top 10 Promotional Marketing Materials Examples for Your Business

Typically, there are marketing items all around us, from the website graphics we see during work to the small cup sitting on our kitchen table. We are here to narrow down your choices by discussing the most commonly used materials:

Calendars

Branded calendars are among the best types of printed marketing materials to gift your favourite business partners and clients. Everyone uses calendars all year round, which gives you an excellent opportunity to build brand awareness. Also, mailing this marketing material makes the recipients feel special, helping you strengthen bonds and convince them to respond.

Try including snippets of your product range with your contact information on every page. So, your audience has easy access to you and can get more details about your brand every month.

Pens and Notepads

If you don’t want to send something extravagant and want to produce items in bulk, you may send out pens and notepads with your company logo and name. Such advertising material stays in a household or office for months and years—letting your brand engage with more and more people during that period.

Pens are also impressive promotional materials because they form a part of a kit if you want to conduct account-based marketing. For example, you can include a pen drive with your presentation, a business letter, and a pen in a kit and mail it to your top-end accounts.

Printed Apparel

Sending apparel marketing materials, like t-shirts, caps, headbands, etc., is also very impactful for getting the word out about your business. These are everyday items people love to wear, so you let them become your brand ambassadors and carry your business name everywhere they go!

Also, t-shirts are a part of event promotions which we will discuss ahead. Typically, they have the name of a team or event printed across the front and back for advertising purposes.

You can experiment with other apparel promotional materials like face masks, which are very popular these days! Try matching your colours with your brand logo to increase brand recognition rates.

Event Promotional Materials Examples

If you participate in trade events frequently, you may already know about the broad list of items you need to carry, like:

• Banners or posters
• Standees
• Hand-out flyers
• Contact forms
• Business cards, etc.

However, remember to include the following information on all your event promo materials, no matter how big or small:

• The event name
• Host information
• Location and date
• Time
• Details on how and where the attendees can register
• A website, email, and contact number
• QR code for quick scanning to get all the event details in one place

You can send out or publish event promotions a few months in advance, like marketing flyers, emails, social media ads, etc. However, you also need to prepare for the big day when you need to display your business with the necessary promotional materials on your stall.

Postcards and Brochures

Postcards are perhaps the most cost-effective print marketing materials you can ship. They are small and communicate your message effectively. Also, their visuals are appealing and create a nostalgic effect among people—helping you make a fantastic first impression and win customers. 

Brochures, leaflets, and other similar marketing materials are also good choices for direct mailing. They are colourful, single and dual-sided, and contain all your brand details in a few words.

PostGrid’s print and mail API offers many professionally-built templates for postcards you can download and use! Also, our online solutions let you prepare and ship your items under one roof—without you doing anything.

Letters and Newsletters

Printing marketing letters on branded letterhead, folding them into three-thirds, and stuffing them in envelopes never goes out of style. Depending on your industry and products, these advertising materials are apt for B2B and B2C marketing.

An insurance agency can send a detailed and personalised letter to prospects explaining their policy benefits. While a nonprofit can draft and mail fundraising letters to existing and potential donors and volunteers. A letter is perfect marketing material for occasions when you need to add several details and spell out your benefits or needs.

Another option is to send newsletters consisting of the latest industry news, your recent accomplishments, product benefits, etc. Newsletters give you more flexibility in terms of content and let you showcase your industry knowledge to your audience.

Power Banks and Speakers

There are some significant occasions where you may feel that giving out dual-sided, colour pamphlets is not enough! You need high-value promo materials to give your top-tier clients—like something they can remember you by and use to engage with your company.

In such scenarios, your best bet is to use power banks and mini speakers with your company name printed on them. They are portable and lightweight, meaning the recipients can take them around—giving your brand more exposure.

People appreciate such advertising materials because they show how much you care for your customers. They are a sure-shot way to stay with your audience for a long time!

Point-of-Sale (POS) Print Marketing Materials

You may have seen small posters or cut-outs of a product advertisement over the counter of your favourite snacks at the supermarket. These items are POS marketing materials companies use to attract customers to their section or stall.

Though they aren’t ideal for all businesses, they are very appealing and effective in their purpose.

Webinars and Videos

Moving to digital marketing materials, you have many choices, from videos, pay-per-click ads, and emails to blogs. The list is endless, but you must only select the items that best suit your brand messaging.

Video marketing is famous for grabbing people’s attention and encouraging them to buy something! You can create and use videos as part of your other marketing strategies. For example- you can add a link to your video advertising material in your flyers or print a QR code.

Also, you can post videos on your website or YouTube Channel to drive online traffic.

Next up is conducting seminars where you come face-to-face with your audience, which is essential to building trust. You can talk about anything, like your product launches or the hot industry happenings. 

In the end, you can share the webinar slides as promotional materials to your audience alongside a certificate of completion. 

Social Media Graphics

Businesses also use social media graphics as advertising materials to promote their brand. The more relevant and engaging the posts are, the higher the traffic! Thus, you must focus on your message and visuals. Also, don’t forget to add offers and a CTA to pull your intended audience.

How PostGrid’s Print and Mail Solutions Help Businesses Conduct Successful Marketing?

Using marketing materials is all fun and games until you know what goes behind the scenes! You must put hours and weeks of your time planning every element and spend hundreds or even thousands of dollars. But you can now automate everything and avoid these downsides using PostGrid’s print and mail services.

Here are some of our best features you should look out for:

Standard Mailing Tracking

You get this feature in all our pricing plans, including the free Starter program. Thus, you can track your campaign progress in real-time throughout every step, like preparing your promotional materials, printing, and shipping.

Template Editor

Our drag-and-drop template editor helps you add several customisations to your advertising materials! Thus, you may use our templates to bring your imagination to life—editing elements, adding your preferable graphics, and personalising items. 

Address Validation

Luckily, this feature is also available with all our plans to help you send your marketing materials to the correct addresses. Our print and mail API and the software automatically cross-check every address on your list before sending something to that location.

Email and Chat Support

Our customer support team is available 24 x 7 to assist you in integrating our API into your system or solving any query you may have. We take care to onboard all our clients effectively and help them prepare appealing promotional materials in only one day.

Do you want to know the rest of our features? Click here and explore more about PostGrid’s turnkey print and mail solutions.

Or you can talk to sales now, and we can map out a custom plan to send your promotional materials at the best rates to fit your needs!

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The post Promotional Materials appeared first on PostGrid UK.

Via https://www.postgrid.co.uk/promotional-materials-for-print-marketing/

source https://postgridunitedkingdom.weebly.com/blog/promotional-materials

How to Write a Formal Letter

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How to Set Out a Letter UK: Format and Tips To Help You

We all have been in a position where we had to write a formal letter but have doubts about the layout. 

Even simple things seem hard when it is time to do it. Don’t you agree? 

Luckily, this guide will help you know the format of a letter UK and some helpful tips!

Yes, people use many formal letters, like job applications, business proposals, engagement letters, etc. But, we will focus on how to set out a letter UK for official business purposes. You can, then, use the same format for mailing every official letter within the UK.  

Let’s get straight to it!

How to Format a Letter UK?

There is a standard formal letter format you should follow at all times! You may customise it according to your objectives, but the layout status is the same.

Your Address

The first element of your letter should be the return address, i.e., your address. It appears in the top-right corner with your name and contact details.

Please don’t skip writing your address because it looks unprofessional and unreliable. It restricts Royal Mail from returning your letter if they can’t deliver it. Thus, write the correct, valid office address while setting out a letter UK for mailing to clients or customers.

Mailing Address 

The delivery address is one of the most crucial aspects of your letters, irrespective of who you are mailing it to and the purpose. It helps the Post Office find the destination and deliver your envelope accurately.

Try to learn the correct address format while understanding how to set a letter out UK as Royal Mail prescribes.

Here’s how you should write a UK address:

Recipient’s name
Property number and street address
Locality name
Town
Postcode

Date

Some people forget about the date when knowing how to set out a formal letter UK, but it is yet another significant element. You can insert the date between the mailing and return address.

Below, we have mentioned how you can add your address, mailing address, and date to the format of a letter UK correctly:

Turner Corporations
149 Main Street
New Town
London
B1 1BX

Date: 30th August 2022

Jim Jones
7 Docklands Road
Aberdeen
AB10 1AB

When setting out your letter UK, it is what your top section should look like before you start your letter!

Salutation

Leave a line after your mailing address and insert your salutation. It seems confusing to add the greeting before the subject line, but it is the standard format of a letter UK you must use. Use the word ‘dear’ with the person’s name and add the proper title, like Mr, Ms, Mrs, etc.

If you don’t know the concerned individual’s name, use ‘Sir’ or ‘Ma’am.’

Subject Line

Including the subject line is another primary requirement while understanding how to set out a business letter UK properly. It helps the recipients sort their mail items, primarily if they receive many formal letters like yours.

Your subject line should be directly below your greeting. It should be centre-aligned, and you can use bold and uppercase formatting to make it visible.

Introduction

You can introduce yourself in the first paragraph if it is your first time interacting with the reader. Otherwise, you can directly address the concern or state your purpose.

Before you dive deeper into how to format a letter UK and put together the above elements, define what you want to achieve using this letter. Then, make your introductory paragraph a summary revolving around the topic.

You can be friendly while setting out a letter UK- if you are familiar with the person. But it is advisable to stick with a formal, polite tone throughout!

The best introductions have not more than five sentences and can hook the reader.

The Body

Writing the body using the correct format of a letter UK should not be hard if you already know why you want to mail the recipient. Now, you can open up about the topic and get into every detail.

For example, if you want to convince the reader to give your brand a try, you can list your benefits in this section. It is not mandatory to only use one paragraph for your body and can include up to three small paragraphs if you need to divide your points.

It is an excellent idea to insert your offer in the body while setting out a letter UK, so readers can move on knowing all the information. Thus, you can excite them and ask them to complete the CTA.

Once you know how to set out a letter UK, you must learn to incorporate your marketing messages within the letter.

Closing

The closing of your format of a letter UK depends on how you began it! If you include the person’s name in the greeting, for example- Dear Mr Bob, write ‘Yours Sincerely.’

But, you must write ‘Yours Faithfully’ if you are unaware of the person’s name and use a generic salutation.

Signature

The last element of the format of a letter UK is the sender’s signature. You can print the digital signature with the letter or sign it manually for a personal touch. Try to include your designation, contact details, etc., in your signature if you didn’t add them earlier with the address.

If you want to save time on learning how to set out a formal letter UK, try PostGrid’s direct mail API! It helps you draft thousands of letters in a few minutes and print them via our reputed chain of printers in only two business days (or according to your timeframe).

Can PostGrid Help Me Draft, Print, and Ship Formal Letters Altogether?

Yes, you can stop finding different vendors for separate print and mail tasks because PostGrid offers all-in-one direct mail services. You have all the features at your fingertips to put together formal letters with the correct format of a letter UK and auto-fill your recipients’ details!

PostGrid’s automated solutions are an expert in setting out a letter UK, and we cater to the needs of many industries, like

• Healthcare: All healthcare and related businesses can use PostGrid to send patient appreciation, medical reports, insurance claims letters, etc.
• Real estate: A real estate company can send formal letters, like an open house notice, contract renewal letter, listing expiration, house documents, etc. 
• Retail & eCommerce: Retail chains and medium-sized businesses need to send invoice letters, promotional letters, discount offers, referral letters, etc., to customers. PostGrid helps them know how to format a letter UK correctly to go through with such campaigns!
• Insurance: Insurance agents deal with loads of paperwork, and PostGrid enables them to say goodbye to manually printing and mailing remittance advice, proposal forms, etc. 
• Financial services: This sector has to prepare and ship tons of documents to the correct people with absolute security and compliance. Financial instructions, policy documents, debt collection letters, etc., are some examples of formal letters it sends out regularly. 

PostGrid understands how you must use the correct format of a letter UK and make an excellent impression on the readers. 

Also, it helps you print your letters in top-notch quality and send them in custom envelopes to make them more attention-grabbing and appealing! 

Request a demo now to learn more about PostGrid allows you to know how to format a letter UK and empowers you to ship professional letters effortlessly!

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The post How to Write a Formal Letter appeared first on PostGrid UK.

Via https://www.postgrid.co.uk/how-to-write-a-formal-letter/

source https://postgridunitedkingdom.weebly.com/blog/how-to-write-a-formal-letter