With Compliment Slips: How to Nurture Customer Relationships and Boost Brand Image?
Does your business send out compliment slips to customers while interacting with them offline? If yes, you are already doing a better job than most businesses that underestimate the power of this impactful communication piece.
Direct mail has a response rate of 9% and is the most cost-effective channel for promotions and correspondence. Sending ‘with compliments’ slips to customers helps you take advantage of this marketing form.
But, you must create slips that don’t sit in a customer’s drawer forever. Recipients should feel enticed to pay their complete attention and respond. These slips help you strengthen company-customer relationships and create brand loyalty. Also, it enables you to boost publicity and form a unique brand identity.
The best part about this direct mail format is you don’t need to spend too much. You can use it alongside other items and still get fantastic results.
In this blog, let’s discuss the advantages of using a ‘with compliments’ slip. Moreover, it helps you create customer-friendly and eye-catching cards effortlessly.
What Is a Compliment Slip?
A compliment slip is a thank-you card with your company logo and contact information. It is similar to corporate letterhead but more informal. Businesses refer to these cards as compliment slips because they usually have the term ‘with compliments’ alongside a handwritten note.
You can mail the slips to customers when they purchase a product, expressing your gratitude. Also, you may send them alongside brochures, catalogues, and other promotional materials to increase the influence of your marketing strategies.
Some companies also send ‘with compliments’ cards with transactional mail items, like invoices, statements, cheques, etc. They help you conduct trans-promotional marketing, which refers to sending formal documents with promotional messages.
Thus, you need not invest extra time and energy to print ‘with compliments’ slips. You can save loads on postage by inserting them into the same envelopes.
How Should Companies Create ‘With Compliments’ Slips?
Creating the slips takes very little time, and you don’t need to make them look extravagant. However, it doesn’t mean you should let their potential go to waste. You can draft and print appealing slips using the correct direct mailing steps.
Below, we have discussed a few tips to add a personal touch to compliment slips and transform them into productive marketing tools:
Branding
Try making it hassle-free for customers to identify your business. Luckily, compliment slips help you set your business apart from the competition. But, you should add your company logo, tagline, and contact details to make this happen.
Create customised slips that reflect your brand’s vision and increase recall rates.
Use a Simple Design
Remember that thank-you slips should always carry a minimalist design. Hence, avoid adding images, extraordinary graphics, or complicated grid layouts to a ‘with compliments’ slip template. Also, this slip has very little space, so use it effectively.
Try keeping your sentences short and to the point. Moreover, personalise your slips with the recipient’s name to get more engagement.
Use Quality Paper Stock
Avoid using poor-quality paper for printing your slips because it can leave a poor impression of your brand on people. Even though compliment cards are small and compact, they represent your company in front of your audience. Therefore, use top-notch quality materials to make them more durable and appealing.
Write Easy-to-Understand Content
At PostGrid, we get several queries regarding what to write in a ‘with compliments’ slip. It depends on why you want to send a thank-you card to your customers; maybe you want to appreciate them for buying something and patronising your business. Or, you want to send greetings to prospective customers with other marketing items.
Usually, you will see the phrases- ‘speak to you again’ or ‘many regards’ on business compliment slips. Remember that these slips are for communicating short messages, and your content should be pleasant to read. Thus, only a few sentences should do the job.
Focus on the Size
Using the right size for ‘with compliments’ slips is crucial to their performance. Refrain from sending full-length paper stock because that can make your slips look like formal letters. Though you need to make your cards look professional, they should be personal and engaging.
The most commonly used size for compliment slips is 210 mm x 99 mm, equivalent to one-third of an A4 size paper. Hence, you can stuff them into envelopes without folding.
Automate the Process
You can draft customised slips without manual effort using direct mail services like PostGrid. These solutions help you choose from many options, regarding:
- Paper type and weight
- Finishing effects, like embossing, foil stamping, glossy coating, etc.
- Single-sided or double-sided business compliment slips, etc.
Advantages of Using a ‘With Compliments’ Slip
You can achieve several objectives by using a compliment slip for offline communication, like:
Make Customers Feel Special
Most businesses struggle with tearing through the professional exterior with customers and forming 1:1 relationships. Therefore, they go out of their way to establish and maintain personal bonds long after the business deal gets complete. It helps them get repeat business and keep their reputation thriving.
A ‘with compliments’ slip can help you make your customers feel valued. A short handwritten message shows you take the time to acknowledge your customers. Such gestures enable you to improve acquisition and retention rates.
Reinforce Branding
Always integrate your offline and online marketing plans to see better results. And the same rule applies to compliment slips. You can create the same branding flow across all channels by:
- Use the same set of colours (preferably matching your logo)
- Adding the same tagline for promoting similar offers
- Using similar CTAs to convince customers to respond, etc.
Also, try drafting a marketing calendar to synchronise your plans. However, if you want to send compliment slips with transactional mail, just ensure to match them with your ongoing marketing programs.
Make It Emotional
Your ‘with compliments’ slips should have an emotional appeal. Use them to add a personal effect to everyday formal correspondence.
Often, companies forget to nurture customer relationships while dispatching statements, bills, contracts, etc. Compliment cards help them maintain the balance between professional and personal bonds.
Upsell With Special Offers
The best benefit of using compliment slips is creating opportunities for upselling. You don’t want to lose customers after the first transaction. Instead, you look for chances to keep in touch and pitch more products they can buy. In such cases, compliment postcards can open new windows to help you get repeat orders.
Start by adding a customised offer for your customers, like:
- Get 20% off your next purchase
- Buy one and get one free on our new range if you buy before 15th July
- Explore our latest collection on the link below and get 5% off on the first two orders
These offers can intrigue customers and make them complete the CTA on your compliment slips.
Most Popular Use Cases of ‘With Compliments’ Slips
Along with thanking customers, you can use the compliment postcards for many other reasons, including:
- Explaining or introducing enclosures: You can use a compliment slip to provide information about any enclosures like a product or marketing item.
- Sending short notes: Most businesses send compliment slips whenever they need to communicate short texts to customers that look messy on the letterhead. Instead of clogging your letters with too much information, using additional cards for the excess details is better.
- Slipping contact information: You can insert ‘with compliments’ slips with corporate gifting packages, marketing wallets, brochures, etc., as a handy item. Customers may keep such mail and pass the slips to their colleagues, partners, family, and family.
- Shipping discount coupons: Marketers may send compliment slips in any form, including coupons. It is primarily useful when you ship them with customer orders.
- Encouraging sales employees to form genuine relationships with customers: Clients like to have only one representative from a company as their point of contact. These representatives should develop a personal rapport with each of their customers to boost further sales. They can do so by providing effective after-sales service and keeping in touch with time. Luckily, compliment slips are an excellent way to achieve these goals.
- Sending holiday greetings: The holidays are a great time to send a ‘with compliments’ slip to your customers. It shows that you care and want to celebrate this time of the year with them. Also, it allows you to sell your holiday collections because most people shop extensively around November and December.
How Can PostGrid’s Automated Direct Mail Solutions Help You Increase Customer Loyalty?
Our direct mail API and software are capable of sending any number of compliment slips on your behalf. You only need to integrate our API into your CRM and place orders instantly. PostGrid’s 2-business day SLA makes it possible for you to plan and execute such campaigns without having to form elaborate strategies.
Here are some more benefits of using PostGrid to send ‘with compliments’ slips:
- Design templates: PostGrid has several in-built design templates to help you start designing your compliment postcards conveniently. Therefore, you don’t need to hire designers or spend weeks sending the artwork back and forth for editing.
- Address standardisation and validation: Our address verification capabilities help you cross-check every delivery address before mailing your compliment slips. It allows you to avoid wastages from mail returns and lost packages. Also, you can compile custom mailing lists if you don’t have one for marketing purposes.
- Tracking: PostGrid helps customers track their sent compliment slips in real-time. Thus, you can see every movement of your mail pieces and plan other activities accordingly.
- Campaign analytics: You can log in to your account and access your dashboard to check your campaign performance. PostGrid automatically prepares the necessary reports and insights to help you measure your ROI.
- No long-term commitments: We have several membership plans for all types and sizes of businesses. You can select one according to your mailing needs and preferences. There is no unnecessary documentation holding you to long-term contracts, helping you send ‘with compliments’ slips flexibly.
- Zapier integration: You may integrate PostGrid with several platforms, like Zapier, Quickbooks, Salesforce, etc. The Zapier integration helps you explore over 1600 apps to expand your reach and contact more prospects.
Wrapping Up
Today, all companies are in a continuous cut-throat competition to do their best. Therefore, they need to draft and execute well-thought plans, enabling them to increase sales levels.
However, they should always prioritise their customers and appreciate them. Sending a ‘with compliments’ slip with your promotional, transactional, and compliance items can help you improve your customer relationships.
Also, it is super-quick and simple to draft and mail compliment slips, making it an effective communication vehicle.
PostGrid’s direct mail automation services allow businesses to tap into the power of direct mail and increase their ROI dramatically. Our solutions help you save effort and increase efficiency with industry-best pricing and fast turnaround times.
Sign up now to know more about how PostGrid can help you print and mail compliment slips affordably and quickly.
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The post With Compliment Slips: Nurture Customer Relationships appeared first on PostGrid UK.
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