Bulk Mailing Services: An All-in-one Guide to Boost Response

Direct mail is one of the best marketing strategies for companies that want to personally reach out to their existing and potential customers. It helps small and large-scale businesses connect with their target audience and drive sales.

But, there are several key factors to consider, like your campaign size, budget, and timeframe. For example, if you want to promote an upcoming discount offer, your mail has to reach all your audience at least a few days prior.

Here, you can send out bulk mail to a large number of people at once, preferably with the help of a mailing house like PostGrid. This way, you can mail your marketing items in large quantities and reduce postage costs.

In this blog, we will discuss how mass mailing can help businesses promote themselves effectively.

What is Bulk Mail?

Bulk mail refers to sending physical marketing items to prospects in high volumes at reduced postage rates. It is the most cost-effective way to communicate with your audience directly and win over their trust.

In fact, bulk mail campaigns have better chances of increasing response levels than email campaigns. Your prospects may or may not give your emails any importance, but are sure to pay attention to your printed mail.

Such mass mailouts may consist of newsletters, marketing letters, postcards, coupons, flyers, etc. You can employ bulk mail sending services such as PostGrid to print and mail items in an automated way.

Most bulk mailing services UK also offer other benefits like data cleansing, designing, printing, segmentation, deduplication, etc. Keep reading to explore more benefits of bulk marketing campaigns.

Benefits of Bulk Mailing Services

Below are some of the most significant reasons why you should consider using cheap bulk mailing services:

Save Money

One of the prime benefits of bulk mailout services is that you can avail of bulk postage rates and avoid draining your marketing budget. You can get the lowest postage rates possible, depending on your mailing volume.

Spark More Engagements

Sending bulk mail requires a lot of planning and effort, making it hard for companies to do it in-house. But, they can search for ‘bulk mailing services near me’ and cut down manual effort considerably.

These services can help you target a relevant audience and increase response rates. They can assist you in every step of the campaign and ensure that your campaign succeeds.

Combine Offline and Online Marketing Platforms

Using bulk mail delivery services helps you integrate all your marketing channels to reach a larger audience. Hence, you can align your email, social media, and other digital marketing efforts with direct mail effortlessly.

PostGrid’s Mass Mailing Services

Employing a bulk mail service provider is advisable for companies looking to conduct highly-targeted and successful direct mail campaigns that can:

Promote upcoming events
Invite prospects and existing customers to visit them
Send out transactional and marketing items
Inform customers about discounts, special offers, etc.
Promote referral programs
Increase customer satisfaction and loyalty

PostGrid’s direct mail API can help you streamline your bulk mailing activities to achieve the above marketing goals.

Below, we have mentioned the features of our print and mail fulfilment services:

Mail Presorting

Methods like presorting your mail pieces help you get additional discounts from Royal Mail. You need to sort items according to their postcodes and group them—making it easier for the postal workers to complete delivery.

Though it sounds simple, it is a very hectic task and can take weeks out of your time. Thus, most marketers cannot presort their items and avail of discounted Royal Mail bulk postage rates.

However, PostGrid’s bulk printing and mailing services can help you presort all your printed materials and become eligible for paying reduced postal charges.

Domestic and International Mail Solutions

It doesn’t matter how many items you need to send in bulk or which country you need to target; PostGrid can help you get there. Yes, PostGrid’s bulk letter mailing services can help you mail across the UK and abroad.

Depending on your target demographics, you can either process your existing mailing lists with us or build new ones.

Variable Data Printing

Imagine adding variable details in a batch of 100,000 mail items. It is an expensive, boring, and tedious process to complete for any company. Thus, PostGrid helps you personalise your items according to your requirements using variable data printing.

Now, each of your mail pieces can influence your results by enabling you to speak to your recipients directly.

Door-to-Door or Targeted Mailing Campaigns

Door-to-door is a type of bulk posting Royal Mail campaign that lets you target all the households and businesses in specific areas. For example, you can choose to mail to all businesses located in Welsh Street, Liverpool.

On the contrary, targeted campaigns help you reach out to relevant prospects irrespective of their location. PostGrid helps you fulfil all your Royal Mail requirements to conduct both door-to-door and targeted campaigns.

All-In-One Services at Discounted Rates

PostGrid offers all-inclusive rates for design, printing, mailing, and tracking services. You can reduce your cost per piece by mailing in bulk with PostGrid.

Designing Bulk Mail

You no longer need to worry about hiring a designer, getting your artwork ready, or negotiating rates with a printer. Using PostGrid’s automated direct postal services, you can get it all done in one go.

PostGrid offers pre-built HTML templates for designing your postcards and letters. Also, it helps you customise your artworks according to your marketing purposes and needs.

Some of the other significant features of PostGrid’s print and mail API are:

Bulk address validation
Demographic targeting
Data privacy and confidentiality
Timely campaign analytics and reports
Zapier integration
Dedicated customer onboarding and support
Flexible payment options
Detailed API docs, etc.

Frequently Asked Questions

What is the minimum volume to become eligible to send bulk mail?

Royal Mail has set the minimum volume requirements for business account holders to 250 large letters or 1,000 items. However, you can mail fewer items too with PostGrid.

What is the bulk mail rate?

A bulk mail rate refers to the costing of per item while mailing in large quantities. The cheap bulk postage UK rates vary according to mailing class, volume, and additional services.

How long does it take for mass mail delivery?

It takes Royal Mail between one to two business days to deliver 1st Class Mail and two to three business days to send 2nd Class Mail. However, the delivery timeframe may differ depending on your mailing volume and other aspects of your campaign.

Why choose PostGrid’s bulk mailing services?

PostGrid offers bulk mailing for all types of industries and can help you conduct affordable and speedy campaigns. Also, the supplementary services offered by PostGrid, like address verification and per-piece tracking, make it one of the best bulk mail service providers.

You may be interested in knowing- What Is Postal Code Targeting?

Conclusion

Bulk mailing enables businesses to personally communicate about their products and services to prospects. It also helps them increase brand awareness and improve reputation among their target audience.

Using bulk postcard mailing services, companies can launch result-bearing campaigns whilst cutting costs and effort. PostGrid’s bulk direct mail services ensure that you fulfil your campaign objectives and attract a positive ROI.

Request a demo now to see how PostGrid helps companies in different industries conduct bulk mail marketing campaigns!

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Monday, February 28, 2022