Bulk Mailing Services

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Bulk Mailing Services: An All-in-one Guide to Boost Response

Direct mail is one of the best marketing strategies for companies that want to personally reach out to their existing and potential customers. It helps small and large-scale businesses connect with their target audience and drive sales.

But, there are several key factors to consider, like your campaign size, budget, and timeframe. For example, if you want to promote an upcoming discount offer, your mail has to reach all your audience at least a few days prior.

Here, you can send out bulk mail to a large number of people at once, preferably with the help of a mailing house like PostGrid. This way, you can mail your marketing items in large quantities and reduce postage costs.

In this blog, we will discuss how mass mailing can help businesses promote themselves effectively.

What is Bulk Mail?

Bulk mail refers to sending physical marketing items to prospects in high volumes at reduced postage rates. It is the most cost-effective way to communicate with your audience directly and win over their trust.

In fact, bulk mail campaigns have better chances of increasing response levels than email campaigns. Your prospects may or may not give your emails any importance, but are sure to pay attention to your printed mail.

Such mass mailouts may consist of newsletters, marketing letters, postcards, coupons, flyers, etc. You can employ bulk mail sending services such as PostGrid to print and mail items in an automated way.

Most bulk mailing services UK also offer other benefits like data cleansing, designing, printing, segmentation, deduplication, etc. Keep reading to explore more benefits of bulk marketing campaigns.

Benefits of Bulk Mailing Services

Below are some of the most significant reasons why you should consider using cheap bulk mailing services:

Save Money

One of the prime benefits of bulk mailout services is that you can avail of bulk postage rates and avoid draining your marketing budget. You can get the lowest postage rates possible, depending on your mailing volume.

Spark More Engagements

Sending bulk mail requires a lot of planning and effort, making it hard for companies to do it in-house. But, they can search for ‘bulk mailing services near me’ and cut down manual effort considerably.

These services can help you target a relevant audience and increase response rates. They can assist you in every step of the campaign and ensure that your campaign succeeds.

Combine Offline and Online Marketing Platforms

Using bulk mail delivery services helps you integrate all your marketing channels to reach a larger audience. Hence, you can align your email, social media, and other digital marketing efforts with direct mail effortlessly.

PostGrid’s Mass Mailing Services

Employing a bulk mail service provider is advisable for companies looking to conduct highly-targeted and successful direct mail campaigns that can:

• Promote upcoming events
• Invite prospects and existing customers to visit them
• Send out transactional and marketing items
• Inform customers about discounts, special offers, etc. 
• Promote referral programs
• Increase customer satisfaction and loyalty

PostGrid’s direct mail API can help you streamline your bulk mailing activities to achieve the above marketing goals.

Below, we have mentioned the features of our print and mail fulfilment services:

Mail Presorting

Methods like presorting your mail pieces help you get additional discounts from Royal Mail. You need to sort items according to their postcodes and group them—making it easier for the postal workers to complete delivery.

Though it sounds simple, it is a very hectic task and can take weeks out of your time. Thus, most marketers cannot presort their items and avail of discounted Royal Mail bulk postage rates.

However, PostGrid’s bulk printing and mailing services can help you presort all your printed materials and become eligible for paying reduced postal charges.

Domestic and International Mail Solutions

It doesn’t matter how many items you need to send in bulk or which country you need to target; PostGrid can help you get there. Yes, PostGrid’s bulk letter mailing services can help you mail across the UK and abroad.

Depending on your target demographics, you can either process your existing mailing lists with us or build new ones.

Variable Data Printing

Imagine adding variable details in a batch of 100,000 mail items. It is an expensive, boring, and tedious process to complete for any company. Thus, PostGrid helps you personalise your items according to your requirements using variable data printing.

Now, each of your mail pieces can influence your results by enabling you to speak to your recipients directly.

Door-to-Door or Targeted Mailing Campaigns

Door-to-door is a type of bulk posting Royal Mail campaign that lets you target all the households and businesses in specific areas. For example, you can choose to mail to all businesses located in Welsh Street, Liverpool.

On the contrary, targeted campaigns help you reach out to relevant prospects irrespective of their location. PostGrid helps you fulfil all your Royal Mail requirements to conduct both door-to-door and targeted campaigns.

All-In-One Services at Discounted Rates

PostGrid offers all-inclusive rates for design, printing, mailing, and tracking services. You can reduce your cost per piece by mailing in bulk with PostGrid.

Designing Bulk Mail

You no longer need to worry about hiring a designer, getting your artwork ready, or negotiating rates with a printer. Using PostGrid’s automated direct postal services, you can get it all done in one go.

PostGrid offers pre-built HTML templates for designing your postcards and letters. Also, it helps you customise your artworks according to your marketing purposes and needs.

Some of the other significant features of PostGrid’s print and mail API are:

• Bulk address validation
• Demographic targeting
• Data privacy and confidentiality
• Timely campaign analytics and reports
• Zapier integration
• Dedicated customer onboarding and support
• Flexible payment options
• Detailed API docs, etc.

Read more: PostGrid and Marketo Integration.

Frequently Asked Questions

What is the minimum volume to become eligible to send bulk mail?

Royal Mail has set the minimum volume requirements for business account holders to 250 large letters or 1,000 items. However, you can mail fewer items too with PostGrid.

What is the bulk mail rate?

A bulk mail rate refers to the costing of per item while mailing in large quantities. The cheap bulk postage UK rates vary according to mailing class, volume, and additional services.

How long does it take for mass mail delivery?

It takes Royal Mail between one to two business days to deliver 1st Class Mail and two to three business days to send 2nd Class Mail. However, the delivery timeframe may differ depending on your mailing volume and other aspects of your campaign.

Why choose PostGrid’s bulk mailing services?

PostGrid offers bulk mailing for all types of industries and can help you conduct affordable and speedy campaigns. Also, the supplementary services offered by PostGrid, like address verification and per-piece tracking, make it one of the best bulk mail service providers.

You may be interested in knowing- What Is Postal Code Targeting?

Conclusion

Bulk mailing enables businesses to personally communicate about their products and services to prospects. It also helps them increase brand awareness and improve reputation among their target audience.

Using bulk postcard mailing services, companies can launch result-bearing campaigns whilst cutting costs and effort. PostGrid’s bulk direct mail services ensure that you fulfil your campaign objectives and attract a positive ROI.

Request a demo now to see how PostGrid helps companies in different industries conduct bulk mail marketing campaigns!

The post Bulk Mailing Services appeared first on PostGrid UK.

Via https://www.postgrid.co.uk/bulk-mailing-services/

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Direct Mail Guide

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Direct Mail Guide for Successful Campaigns

For years marketers have depended on direct media as their most reliable sources for quality leads. Over the years, companies have employed numerous communication channels for their marketing campaigns. However, direct mail has remained a consistent marketing channel for various industry verticals.

Indeed, direct mail marketing is not in its glory days anymore, as many companies abandoned it for digital marketing solutions. However, that is not necessarily a bad thing. Why? Because there is less competition in direct marketing.

The only real problem now is that many marketers and business owners do not have a clue about direct mail communications. This article is precisely for such people who are unsure how to use direct mail marketing for their business.

Here, we will discuss the basics of direct mail marketing, its pros, and its cons. Additionally, we explain why direct mail marketing is still relevant today and how you can get started on your campaign.

So, if you are a newbie in direct marketing, this guide will help you learn all you need to know about implementing direct mail campaigns.

What is Direct Mail?

Direct mail marketing is a form of marketing strategy which involves sending a physical mailer to the prospects or customers. The postal mailer can come in different types and sizes, including the following:

• Letters
• Postcards
• Brochures
• Booklets
• Flyers

Direct mail is a marketing channel employed by B2B and B2C companies alike because of its high response rate.

Pros and Cons Of Direct Mail Marketing

Pros	Cons
Offers a higher response rate than most marketing channels.	Direct mail campaigns are more expensive compared to email campaigns.
Consumers enjoy receiving tangible mails.	Manually processing direct mailer is time-consuming and error-prone.
Extremely useful for Account-Based Marketing (ABM)	Slower than digital marketing channels like email.

Why is Direct Mail Marketing Still Relevant?

Direct mail marketing was once one of the most loved marketing channels. Marketers across all industry verticals relied on direct mail. Later on, businesses slowly shifted entirely to digital mediums for their marketing purposes.

However, many businesses never stopped using direct mail as their primary marketing channel because of the marketing advantages. According to Niel Patel, a global marketing expert, direct mail offers a higher ROI than advanced marketing methods, including paid search and online display ads.

But the high response rate is not the only reason direct mail marketing is an effective marketing channel. Here are a few advantages of direct mail marketing over other online marketing channels.

Direct Mail Is An Interactive Way To Convey Your Marketing Message

As you know, direct mail is one of the most interactive marketing channels you can find. It is feasible, unlike online marketing channels like email, social media posts, etc. In other words, the customer can hold and feel it in their hands before they decide whether or not to keep it.

On the other hand, ignoring a marketing email or message is easy because they are not very interactive. There is no physical handling of your marketing message when interacting with an online or digital marketing channel.

Furthermore, you can include a promotional offer or a discount coupon that requires action from the recipient. You can use these actions to boost traffic to your website or improve the sales of your brick-and-mortar store. The customer will most likely keep your postcard safely if the offer is relevant.

Direct Mail Is More Memorable

All of us likely have some deep-rooted memory of receiving a postcard or letter from our loved ones. It was exciting for us to receive and open such mailers. Getting mailers generates a similar feeling inside the recipients, and they may even feel nostalgic.

You can further enhance this effect on the customers by personalising the mailer. Using a handwritten note or signature can make your prospects feel special and form an emotional connection with your brand. As a result, your mailers and marketing message become more memorable.

Direct Mail Enables You To Reach A Wider Audience

Direct mail has a significantly wider target audience than digital advertising in certain cases. For example, suppose your target audience does not frequent social media or regularly check their emails. In that case, direct mail is your best option.

However, that does not mean that you can not simultaneously reach the target audience on offline and online platforms. Multi-channel marketing campaigns are often much more effective than independently using an offline or online marketing channel.

Direct Mail Allows The Get Creative With Your Marketing Campaigns

Some of you may think that direct mail marketing is boring and there is nothing special you can do with it. But, in reality, it allows marketers to get super creative with their marketing campaigns. The customer can touch and feel direct mailers. It enables marketers to experiment with their mailers in numerous ways.

You can send 3D or pop-up cards to your customers, and you can include paper art or origami. Marketers can even use invisible ink for printing. Such direct mail communications make your mailer and your brand memorable. Corporate giants like IKEA, KFC, and more have already used similar creative approaches for their direct mail campaigns.

There Is Less Competition In Direct Mail Marketing

Another huge advantage of direct mail as a marketing channel is low competition. The trend today is that companies belonging to all verticals are now scaling back on their physical marketing efforts.

Digital marketing campaigns are easier to implement and measure. You can find the results of digital marketing campaigns much faster than direct mail campaigns. Furthermore, digital mediums are also popular for being environmentally friendly. As a result, the majority of the companies no longer use print media for marketing.

Since fewer companies use direct mail as a marketing channel, it is easier for your brand to get noticed. It is also worth noting that most direct mail recipients at least skim through their mail before discarding the irrelevant ones.

According to Royal Mail, “94% of mail is of advertising mail is either opened, read, sorted, put aside for later, filed, put on display or in the ‘usual place'”

How To Get Started With Your Royal Mail Direct Mail Campaign?

Royal Mail is the most cost-efficient direct mail service you can use to market a product or service in the UK. What you see below are a few simple steps for executing an effective direct mail campaign for your business through the Royal Mail.

Step 1: Define The Objective For Your Direct Mail Campaign

The first thing you need to do to create an effective direct mail campaign is defining its objective. Get a clear idea of what you wish to accomplish through your campaign. Some of the most common marketing objectives are:

• Drive more online sales.
• Introduce a new product or service.
• Increase in-store visits.
• Boost loyalty of existing customers.
• Welcome a new customer
• Bring back a customer that the business lost.

Defining your marketing goals makes it easier to develop a relevant marketing message that connects with your customers. However, make sure that the goal you set is realistic and achievable. The best approach is to check your business’s current insight or performance so you can decide on a practical marketing goal.

Step 2: Understand Your Target Audience

As with any other marketing strategy, the Royal Mail also requires understanding your target audience. Moreover, understanding your target audience in direct mail is vital because of the need for personalisation.

Suppose you target the wrong audience for the direct mail campaign. In that case, you won’t get the desired results even if you offer the best service and the most attractive discount offer. The best way to understand your target audience is to ask yourself the following questions.

• Why would the customer be interested in your product/service?
• What are the needs or challenges your prospects are likely facing?
• How can your product/service solve the problem the prospects are facing?
• Is the target audience familiar with your brand?
• Have you ever communicated with the audience before?

Answering these questions will help you create a comprehensive message centred on the customer instead of the product/service. It is an effective way to make the customers feel that the mailer is about them and their pain points.

Step 3: Craft Your Marketing Message

After defining your objective and understanding the target audience, you can start working on your marketing message. The marketing message must convey the following things to the target audience:

• How the product/service you offer solves the problems or pain points of the customer
• What is the next step the prospect needs to take after reading your offer?

Furthermore, you must ensure that the mailers are personalised even for a mass mail out. Personalising your marketing mailer increases the effectiveness of your message significantly. Additionally, marketers must also consider the form of direct mail they will use for their campaign, such as postcards, brochures, etc.

The length and content of your message can vary dramatically depending on the form of direct mail you use. You can even consider combining different mailer formats. For example, you can first send a brochure to the customer and then follow it up with a postcard as a reminder.  

Step 4: Consider Integration WIth Other Marketing Channels

Direct mail is no longer a traditional mode of marketing communication. It can now be equipped with full automation capabilities using advanced direct mail tools like PostGrid. Using marketing channels in combination with digital channels can enhance the effectiveness of your campaigns more than you might think.

Consider including a QR Code in your mailer to direct your customers to your website or landing page. Multi-channel and omnichannel approaches are two of the most effective and advanced marketing methods marketers use today.

Conclusion

Direct mail is one of the best ways for businesses to reach out to their target audience and enhance their chance of getting a response. Even though traditional direct marketing has several downsides, you can rectify virtually all of them with a direct mail automation solution.

PostGrid is one of the best direct mail software that enables businesses to automate their postal mail process fully. You can integrate PostGrid with your CRM software to personalise your mail with the click of a button.

Furthermore, PostGrid can simplify your mass mail out with easy printing and delivery of your direct mail via Royal Mail. You can even use PostGrid’s address verification API to ensure the deliverability of your mails.

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Edtech Marketing

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Edtech Marketing Strategies in 2022

Educational institutions saw some revolutionary changes in the last couple of years. We have gone from a classroom education system to an entirely digitised education model. Although the transition was not the smoothest ever, it has become the new norm.

Ed tech products are rapidly growing to meet the expectations of educational institutions and their students. However, most educational institutions are unaware of the progress in EdTech and its advantages.

EdTech companies need to develop an effective EdTech marketing strategy to raise awareness and generate leads for their business. To do this, EdTech companies need to keep themselves updated on the latest EdTech market trends.

This article will take you through some leading Ed-Tech marketing trends and strategies you can follow to get the best result for your business.

Top 7 EdTech Market Trends To Watch Out For In 2022

With the growing demand for EdTech solutions, the EdTech marketing strategies are also rapidly changing. The conventional marketing strategy other industry verticals use may not work well for EdTech companies.

Listed below are seven of the most promising methods of marketing for education companies. Effectively implementing the following EdTech marketing strategies will help you target your campaigns better and boost your conversion rate.

#1 Prioritise Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO is now a standard marketing strategy for every online marketing campaign. However, the significance of SEO for Ed Tech marketing is not something you want to underestimate. Most educational institutes or schools are still not familiar with EdTech solutions.  

The internet is the number one place the decision-makers from educational institutions turn to for EdTech related queries and content. Some of the common questions educational institutions search for answers on the search engine includes:

• Questions related to organising online classes.
• Platforms for managing online courses and other educational activities.
• Search for EdTech companies capable of providing the desired EdTech solutions.

As you can see, SEO optimisation can lead you directly to conversions. Furthermore, educational institutions that search for EdTech solutions have a genuine intent to buy, unlike the customers of commercial products.

Hence, EdTech companies must prioritise SEO and focus on improving the SERP rankings on all major search engines, including Google.

#2 Email Marketing Is Highly Effective In Education Industry

Generally speaking, email marketing is not the most effective marketing strategy you can find today. However, email marketing is significantly more effective in education than in other industry verticals. 

Understand The Interests And Pain Points Of The Prospects

To ensure the success of your EdTech email marketing campaign, you need to understand the interests and pain points of the prospects. Furthermore, it would be best if you try to understand the different decision-makers in educational institutions to ensure the email resonates with them.

Automate Your Email Marketing

EdTech companies can save time by automating their email marketing campaigns. It enables you to manage your email creation and segment your sending lists easily. Mailchimp, Hubspot, Marketo, etc., are some of the most popular email marketing tools you can use.

Avoid Spamming And Minimise Bounce Rates

When implementing an email marketing campaign, you need to avoid spamming users. The best way to accomplish this is to ensure that you follow all email marketing standards. Additionally, you must provide the quality of your sending list to minimise bounce rates.

#3 Use Direct Mail Marketing For A High Response Rate

Direct mail marketing may sound like an outdated marketing strategy for an EdTech company. But, the truth is that direct mail has one of the highest response rates among both online and offline communication channels.

Direct Mail Offers A High Open Rate 

Direct mail offers a fresh alternative to the mainstream marketing approach that feels less intrusive to the customers. Furthermore, direct mail has a high open-rate, unlike email marketing messages that can sometimes go unread by the recipients.

Major Communication Channel For Educational Institutions

Educational institutions still use direct mail as an effective communication channel. They send brochures, notices etc., to the students and parents via direct mail. Similarly, they treat inbound direct mail with the same significance, which means educational institutions will likely notice your EdTech direct mail.

Automate Your Direct Mail Campaigns

Many direct mail automation tools are available in the market today with advanced capabilities. You can use software solutions like PostGrid to personalise, print, and deliver direct mail to your target audience. Furthermore, it lets you connect direct mail campaigns with other marketing channels to implement multi or omnichannel marketing campaigns.

#4 Personalise Messages And Explain How You Can Solve The Customer’s Problem

Personalisation is the key to a successful EdTech marketing strategy. EdTech marketing campaigns are unlike marketing campaigns used for commercial products and services. The pain points in EdTech affects a more significant number of people, including the students and teachers.

Focus On The Pain Points Instead Of The Solution

It would be best to avoid common marketing pitfalls such as focusing the marketing campaign on the solution instead of the pain points. The customer doesn’t need to know how your solution is technologically superior to the competition. Instead, explain how your technology can solve the problem educational institutions face.

Use Simple And Easily Understandable Language

Marketing for education companies should be easily understandable to the customer. Many decision-makers in educational institutions are not familiar with complex tech terms. Hence, use language that is understandable even for a child and ensure that the customer understands what you are offering them. 

#5 Employ Video Marketing For Flexible And Engaging Content

Videos are one of the easiest and most convenient ways to convey a message to a wide range of audiences. The masses easily understand them, and you can use attractive illustrations or graphics to convey your message better.

Use Videos To Showcase The Salient Features

Videos are a great way to showcase the unique features of your EdTech product to educational institutions. You can even include a brief text description inside the videos to ensure that no detail or features about your product are missed.

YouTube Or Private Video Hosting

One of the things EdTech businesses should keep in mind when using video marketing is hosting. Using YouTube for video hosting can ensure that your videos are easily accessible and have less loading time. However, YouTube videos also have ads and can disrupt the user experience. 

Custom video platforms like Wistia offer excellent visibility and advanced user engagement features. However, such platforms are usually costly.

#6 Leverage The Power Of Social Media

Social media platforms are one of the most popular channels for Ed Tech Marketing. They give you an easy way to promote your EdTech product without paying for it. You can even target specific target demographics through social media ads. However, you will have to shell out money for social media ads.

Target Social Media Groups

One way to generate leads for your EdTech marketing strategy is to target social media groups. Make sure that the groups you target have members that fall into your target audience. Additionally, be careful not to go overboard with such marketing efforts as you may end up getting blocked.

#7 Employ Pay Per Click Marketing (PPC) For Boosting Leads

Employing Pay Per Click Marketing or PPC campaigns for your business is one of the easiest ways to boost business leads. However, you should also consider that PPC campaigns can be expensive, especially if you use high-demand keywords.

Google Adwords

Although there are several PPC marketing providers in the market, Google Adwords is by far the most preferred one. Make sure that you set a daily budget and carefully think through your ad parameters to get optimal results. A few things you need to consider when creating your PPC campaign include the following:

• The type of visitor you want to target.
• The timing of your PPC campaign.
• The geography of ad placement.

Conclusion

The growth of technology in education in recent years is nothing short of impressive. EdTech has grown by leaps and bounds as it has accommodated the growing needs of digital learning. With more and more educational institutions modernising their operations, EdTech is bound to keep on growing.

Hence, the significance of marketing for education companies is now more prevalent than ever. EdTech marketing strategy must incorporate the latest automation tools for getting the best possible results. Furthermore, EdTech companies need to diversify their marketing channels for ensuring maximum reach.

Using unique EdTech marketing strategies like direct mail lets you capture customer attention and enhance your marketing reach. Furthermore, you can also use automation software like PostGrid to optimise your marketing campaigns.

It enables you to print and deliver personalised letters, postcards, and more to your target audience with the click of a button. Similarly, it would be best if you used smart solutions to enhance the reach of your ED Tech marketing campaigns across a variety of channels and platforms.

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