Business Postcard Ideas & Examples
Postcards are now one of the most effective ways that allow marketers in different verticals to reach out to their target audience. The diversity of postcard marketing is so incredible that it is a perfect fit for practically all industries.
Sounds a little too good to be true?
Well, you don’t have to take our word for it. Below we have listed some excellent business postcard examples and ideas to convince you why postcard marketing is a perfect fit for your business. Also, We will also give you a quick tour of how to write a business postcard.
So, check out the postcard ideas below to get inspired to create your own business postcards!
#1 Postcards For Restaurants
One of the popular business postcard ideas is to use postcards for marketing restaurant businesses. Now, you might wonder how you can use postcards to market a restaurant business. Let’s take an example to understand some applicational use of restaurant postcards.
Suppose a restaurant chain opened its new branch at a new locality. Naturally, the restaurant wants to let people in and near their locality know about their new venture because they are its target audience.
Target Wider Audience
You can send postcards to the addresses in the same postcode as the restaurant. And depending on the marketing scope, you can expand your outreach by sending postcards to addresses in the neighbouring postcodes.
Showcase The Restaurant Menu
One of the best things about business postcards is their ability to include attractive pictures. In the case of restaurant postcards, the image used is usually of the popular dish from their menu. However, business owners can highlight other attractive aspects of their restaurant too. For example, a library-themed restaurant can showcase the racks of books inside to attract new customers.
#2 Postcards For Real Estate Businesses
Postcards for real estate businesses work the same way as restaurant postcards. Both real estate and restaurant postcards let your brand gain recognition within the community it operates. The real estate industry has always remained loyal to postcard marketing because of its effectiveness.
There are numerous postcard ideas real estate agents can use to market their businesses. A couple of business postcard ideas that you can consider for your real estate business include the following:
Introduce Real Estate Agents/Businesses
One of the familiar postcard ideas you can see in the real estate industry is using postcards to introduce a real estate agent/business.
You need to make sure that your portfolio stands out to the prospects. Featuring some of the best listings and sold properties can help create a positive impression on prospective customers.
Use Real Images Of Listed Properties
Seeing authentic images of listed properties can motivate prospective real estate buyers. Furthermore, anyone genuinely interested in the property is likely to hold on to the postcard.
When using authentic pictures of the property, try to use high-quality images. Consider hiring a professional photographer for taking the pictures you want to use in the postcards.
Include Median Home Values
The median home value gives a broad idea of the cost of buying a real estate property in a specific locality. Including median home values in a particular area effectively boosts interaction with prospective real estate buyers.
#3 Postcards For Travel Agencies
Postcards and travel are like butter and bread. It just feels right when you put the two together. Hence, it is no surprise that postcards are one of the best ways for travel agencies to market their business. Some of the postcard ideas you can use to sell travel services are as follows:
Present a Variety Of Vacation Destinations
As you can guess, the most popular way travel agencies can use postcards for marketing their business is to present attractive vacation destinations. Using beautiful pictures of specific places is a must for this approach.
Present A List Of Must-See Spots/Must-Do Activities
Presenting a list of must-see spots in the travel agency postcard is perfect to appeal to the prospect. It informs or teaches what your customers can do at a particular destination.
You can provide a list of things the prospects can do or watch at a destination. The chances are that the postcard recipient finds at least one of the activities or places that genuinely interests them.
Provide Travel Tips
Providing travel tips to prospective customers is an effective way to showcase your expertise in a specific destination. If the customer finds your insights useful, they will likely think about your travel agency when the time comes.
#4 Postcards For Educational Institutions
Educational institutions such as schools and colleges use postcards to attract more students. Using postcards is a much more affordable option for educational institutions than any other mailers. Some of the popular postcard ideas used for educational institutions include the following.
Recruitment Postcards
Recruitment postcards are one of the most common postcards used by educational institutions. It lets you bring more visitors to the campus premises without spending too much money on expensive recruitment packets.
Campus Tour/Event Invitations
Postcards are also the perfect little mailer for sending invitations to parents and students. The invitation can be for campus tours or events such as open houses. It is relatively inexpensive and adds a personal touch to the invitation.
#5 Postcards For Non-Profit Organisations
Another vertical that often employs postcards as part of their communication channels is non-profits. Usually, non-profits use postcards to reach out to their donors. However, postcards are more than just a communication channel for non-profit organisations.
Tell Compelling Stories To Shed Light On Causes
One of the best ways to get an emotional response from the users for a good cause is to tell a compelling story. When describing the story, you must be careful to focus on individuals affected by a specific social issue.
Keeping the focus on individuals and telling their stories helps the reader connect with the specific individual and create an emotional response.
Explain How You Spend The Donor’s Money
When it comes to non-profit organisations, it is vital to maintain a long-term relationship with their donors. The best way for nonprofits to ensure a long-term relationship with their donors is to be transparent and earn their trust. Postcards are an affordable way of giving such information to the patrons of non-profit organisations.
#6 Postcards For Cafes And Bakeries
Cafe and bakery postcards are ideal for starting a conversation among the target audience. Much like restaurant postcards we discussed, cafe and bakery postcards are also perfect for letting customers know about your newly opened shop.
Free Coffee/Pastry Voucher
A popular postcard idea for cafe and bakery postcards is to include a free voucher for a cup of coffee or pastries. It is the perfect way to market a newly opened bakery. Additionally, it also lets your customers have a taste of your cafe/bakery products.
Event Invitations
Cafes and bakeries can attract more customers by conducting special events, such as a stand-up comedy show or karaoke night.
You can then use postcards to send invitations informing the locals about the event. Additionally, you can include all the necessary details of the event in the postcard, such as the time, address, etc.
#7 Postcards For Spas
Although not as popular as the other businesses we have discussed, spas also use postcards for marketing their services. One of the reasons why postcards are a good marketing channel for spas and beauty parlours is their affordability. Here are some business postcard ideas you can try for spa businesses.
Invite To Try Out New Services
Spas can send out postcards to their target audience, including past customers informing them about a new service. You can make the offer even more enticing by providing a discount or free service for first-timers.
Leave Postcards At The Front Desk
One of the business postcard ideas that work well for spa businesses is leaving the postcard at the front desk. As postcards are easy to carry, there is a good chance existing customers pick one up and pass it along to their family and friends.
#8 Postcards For Gyms or Fitness Centers
Much like spas, gyms can also use postcards to boost their business. Here also you have the option to use postcards like a brochure. You can leave the gym postcards at the front desk, let your clients pick them up, and pass them along as they feel.
Partner Up With Other Small Businesses
One of the postcard ideas you can use for gyms or fitness centres is to partner up with other local businesses. For example, you can place your postcards in the cafe or sports store nearby. You can even add discount offers to the same companies on your postcard and put them up at your front desk.
Present Diet Plans And Trainer Programs
One of the easiest ways to make an impression on the prospects for gyms and fitness centres is to pitch with a dietary plan. You can also include pictures and advice of your trainers to showcase their expertise and attract new customers.
#9 Postcards For Clothing Stores
As we all know, postcards are mainly a visual medium, which makes them a perfect fit for clothing stores. Despite having so many pictures in it, postcards are still one of the most affordable means for marketing clothing. Some of the business postcard ideas you can use for your clothing stores include:
Use Postcards As Product Catalogs For A New Clothing Line
You may have come across clothing store postcards that showcase a new clothing line or collection. Postcard lets you use the best or most popular clothing to market entries. You have to use attractive pictures of the clothes and deliver them to the target audience.
Advertise Sales & Promotional Materials
Seasonal sales are enormous for clothing stores. However, they often fail to get the desired result during sales because more people don’t know about it. Sending postcards advertising your sales through an automated direct mail system like PostGrid can significantly boost your sales.
#10 Postcards For Art Galleries And Museums
The postcards used by art galleries and museums are somewhat similar to those used by non-profit organisations. Galleries and museums also have patrons or members contributing to their upkeep and running. The most popular postcard ideas employed by museums and galleries include the following:
Use Postcards For Event Invitations
Galleries and museums often conduct high-profile events for their contributors. The best way to reach out to them is to use an elegantly designed postcard to match the occasion. Postcards give a formal feel to the invitation you send out to the patrons or members.
Use Postcards As Promotional Material
Like a fashion store adds new clothing lines to their collections, galleries and museums also add new items. However, the items added to the galleries or museum collection are priceless artefacts and artworks. It is also customary to stage a big unveiling event for favourites like a Van Gogh painting.
#11 Postcards For Healthcare Service Providers
Healthcare is yet another field where postcards play a vital role in promoting its services. Additionally, you should always include the working hours in a healthcare service postcard. You should also provide the contact information and emergency line to the healthcare service.
Introduce New Staff
Healthcare service providers, like small clinics, can use postcards to introduce new doctors who are joining them. Giving a short profile and their expertise in the postcard is perfect for letting patients know that the doctor is available for their treatment.
Invitations To Healthcare Conference/Talks
Healthcare service providers can conduct health conferences or talks that the public finds useful. Even something as simple as a diabetes awareness camp can drag people across various demographics to your healthcare business.
How To Write a Business Postcard
Writing a business postcard can be divided into four distinct stages. If you have zero experience writing or sending a business postcard, the following explanation is for you.
Stage 1: Select The Postcard
The first thing you need to do is select a postcard best suited for your budget and specific postcard requirements. Although you can use a postcard without any pictures, it is not advisable. Additionally, you should also check whether you need a bigger size for the postcard and if it fits your budget.
Stage 2: Add The Address
The address stage is arguably the most crucial part of writing a postcard. You can use a postcard template for printing the content of your postcard. However, the address part of business postcards is often prone to error unless you use an automated direct mail solution like PostGrid.
Stage 3: Add The Message
You use the left-hand side of the postcard for writing the message. However, the straightforward approach is to use a postcard template and personalise it accordingly. Suppose you are using a manual process for personalising the postcard. In that case, you should be extra careful to avoid any unnecessary errors.
Stage 4: Apply The Necessary Postage
The last stage of writing a business postcard is to apply the necessary postage for the postcards. It is easy to find where to apply the postage on the postcard because it is marked. If your business sends postcards domestically and internationally, the postage can vary significantly. Hence, make sure that you have the correct postage for each postcard.
Skip All The Stages & Use PostGrid’s Direct Mail Automation
A one-stop solution to all your business postcard needs lets you automate the entire process and skip the above stages altogether. PostGrid is a direct mail automation tool that can personalise, print, and deliver your business postcards via Royal Mail.
The best thing about using PosGrid’s direct mail solution is that it lets you send bulk postcards in an optimised manner. PostGrid also has access to Royal Mail’s official address database and uses its system to print standardised addresses with full postcodes.
As a result, the deliverability of your business postcards maximises and minimises the scope of error.
Conclusion
Business postcard examples can help businesses develop attractive postcard ideas to market their products and services. However, executing these postcard ideas is easier said than done. To optimise your postcard marketing campaign, you need a direct mail automation tool like PostGrid.
With the help of PostGrid, you can replace lengthy and error-prone direct mail processes with a single streamlined one. You can even use pre-built postcard templates to speed up the initial setup of your postcards.
PostGrid even standardises the addresses and apply the necessary postage for each postcard. It means all you have to do is lay back and relax while PostGrid does all the heavy lifting for you.
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