Uses of QR Codes In Direct Mail Marketing Campaigns
QR Code in direct mail marketing is perhaps the most convenient way to market a product or service. However, not everyone is well-aware of the applicational use of QR Codes.
This article will help you understand how to use QR Codes in marketing and learn some of the vital QR Code marketing benefits. Going through the leading QR Code uses listed below will help you understand the salient features of QR codes. More importantly, you will understand how to put those features to good use.
7 Leading-Edge Uses of QR Code Marketing In Direct Mail
QR Code marketing has brought some incredible changes to our day-to-day lives. The reason that is crucial for the success of QR Codes is their ability to adapt to almost every practical application. Below are seven ways QR codes change how businesses use direct mail marketing forever.
#1 Create Multi/Omni-Channel Marketing Campaigns
The most significant advantage of using QR Codes in direct mail campaigns is that it can effectively connect the online and offline marketing channels. Furthermore, QR Codes can bridge the gap between online and offline campaigns more conveniently than any other method.
Implementing multi or Omni channel campaigns becomes increasingly easy using a QR Code and a direct mail software solution like PostGrid. A simple example is when you use a QR Code in the direct mail to lead the recipient to a sale page on your website.
Here, you can use direct mail to pitch your best offer to the target audience. It’d generate enough interest in the recipient. Then by providing the QR Code, you can make it convenient for the user to access your website.
You can even connect your digital marketing tools to PostGrid to run streamlined omnichannel marketing.
#2 Create AR/VR Supported Direct Mail Campaigns
AR and VR technologies open up a world of opportunities for marketers who want new and interactive ways to connect with their customers. You can use the QR Code in the direct mail to direct the audience to your AR-supported web page or app as Ikea did.
Ikea used the QR Code in their direct mail to direct the audience to their mobile app. They used Augmented Reality to show how their product looks in a real-life environment such as their home or office space.
Companies can even include a makeshift paper VR-Box in the mailer and include a QR Code link for relevant VR-supported content. Such an approach is bound to generate a response from the target audience.
However, you must ensure that you use quality content and attractive offers to ensure maximum conversions.
#3 Digital Coupons
One of the more common applications of QR codes in Direct Mail is sending digital coupons. Despite being an age-old strategy, coupons or vouchers always excite the audience. After all, who doesn’t like to get a discount coupon?
Try using QR coupons with a limited period validity or one-time redeemable vouchers for getting the best result for your campaigns. Remember, people tend to respond faster to offers with a time limit or expiration.
You can even have the coupon code pre-applied to the orders when the user scans the QR code. Such small details offer great convenience to the user and elevate their affinity towards your brand. Another thing you can do is to link the QR Code to an immediate or ongoing sale on your website.
#4 Engage Customers WIth Digital Media
There is no question that digital media such as videos are much more engaging than text content such as blogs. However, getting noticed in the digital space is hard. However, it is pretty easy to get your target audience to take notice of your direct mail.
QR Codes in the direct mail can direct your customers to the desired digital media such as a video. As long as you have an engaging video, the customer is likely to retain the message conveyed through it.
According to Forbes, users can retain 95% of the information conveyed through a video. Hence, if you aim to create a long-lasting impression on the audience, video content accessible via a QR Code is your best bet.
#5 Give Customers Access To Your Store’s Locations
QR Codes can come in handy for businesses with a physical store because they can use QR Codes to bring in new customers. The QR Code can be linked directly to your store’s Google location, and the recipient can scan the QR code to get directions to reach your store.
However, you need to provide some incentive like a discount coupon redeemable at the store to get them to make the trip to your store. Merely providing the location through the QR Code is not enough to ensure an actionable response from customers.
#6 Boost Your Social Media Engagements
Social Media platforms such as Facebook and Instagram are no longer about connecting people with their friends and family. It is now a powerful marketing channel. The stronger your presence in social media, the stronger your credibility as a brand.
There are a couple of ways to boost social media engagements using QR Codes in direct mail. For example, you can encourage your customers to follow your brand on social media platforms by offering them a deal on your products in return.
Additionally, ensure that your social media presence is well maintained so that the customer won’t feel like unfollowing your brand in the future.
#7 Connect To Your Business Directly
QR Codes are a great way to let your customers connect with your business directly. Use QR Codes in direct mail to let your customers connect with you via email, chats, phone calls, etc. Being proactive and reaching out to the customers even before they need you helps create a positive impression.
Furthermore, you can smartly use direct mail to create a loyal customer base by providing quality customer service. For example, consider sending thank you cards to your customers after purchasing a product/service.
Use the card to tell your customers that they can reach out to you anytime and reassure them that you are always ready to serve them. Quality customer service goes a long way, and nothing says you mean business more than an official letter.
#8 Download Your App
Mobile apps have become necessary for businesses, especially those working in eCommerce or on-demand service sectors. You can use direct mail to reach out to your existing customers and use targeted lists to promote your mobile app.
Furthermore, as QR Codes are customizable, you can convey your brand voice and familiarize your customers with your brand. The QR Code can lead the user directly to the Google Play Store or Apple App Store.
Here also, you can get the best result for the campaign by providing the customers with an incentive. You can use a discount coupon or a freebie to encourage the customers to scan the QR Code and download your mobile app.
Topmost Benefits Of QR Codes In Marketing
There are many benefits of QR Codes in marketing, and it is hard to list all of them here. However, a few of these benefits are particularly worth mentioning. Therefore, below we have created a list of all the major benefits of using QR Codes in direct mail marketing.
Easy Sharing And Networking Capability
For the customers, sharing a product or their experience with a brand has never been easier before. The easy and convenient nature of QR codes ensures that you can promote sharing and networking of your business like never before.
It is the Most Convenient “Call-To-Action”
You can link QR codes to practically anything you want. Audio commentary, social media posts, instructional videos, and the list keep going on and on. All the recipient has to do is scan the code, and they can easily take the desired action making it the most convenient way to implement a CTA.
Ideal For Social Media And Search Engine Optimisation
QR codes are an excellent way for optimizing your Social Media performance and Search Engine results. With careful planning and efficient implementation, you can increase traffic to products the customer is likely to search for.
Flexibility To Get Creative
Although most QR Codes we have seen are black and white, they don’t always have to be like that. QR Codes are highly customizable and you can personalize or style them the best way you deem fit.
Easily Measurable
QR codes offer one of the best ways to measure the effectiveness of a direct mail campaign. Unlike traditional methods like phone calls, QR code allows you to access deep insights and even allow you to use your website’s analytics tool.
Conclusion
The numerous QR Code marketing benefits and their uses in direct mail marketing clearly show why are QR Codes appeal to marketers. We know the main advantage of using QR codes in marketing is that it makes life convenient for everyone involved.
Both businesses and consumers equally benefit from using QR Codes in direct mail. However, to tap into the full potential of QR Codes in direct mail marketing, you need the help of a software solution like PostGrid.
PostGrid offers an automated direct mail solution that can help you optimize your QR Code marketing strategy. Apart from helping you print personalized QR Codes, PostGrid enables you to connect with other marketing software.
As a result, you can run advanced marketing campaigns, including omnichannel marketing. It also opens up opportunities to create new and innovative marketing ideas that you can explore.
The post How to Use QR Codes In Direct Mail Marketing Campaigns appeared first on PostGrid UK.
Via https://www.postgrid.co.uk/qr-code-marketing-in-direct-mail-advertising/
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