Transactional Printing Companies and Services
Though emails work just fine for sending order confirmations and invoices for small purchases, you might have to look for another solid option to deal with your more important communications. We have seen how direct mail marketing has always proved effective and result-bearing, so why stop at marketing? Companies can consider sending transactional mail to communicate with their clients or customers. Invoices, order confirmations, bills, receipts, and statements are all considered transactional mail.
Emails are likely to be ignored and forgotten. But, sending something in the mail creates an impact. It makes people open and read the mail content attentively. Moreover, it builds trust among parties.
What Is Transactional Printing?
Transactional printing is the process of creating and printing official documents. But it is not that simple. Such official documents contain sensitive and confidential information. Hence, security, data privacy, and accuracy are all to be taken into consideration. The best way to go about the process is by using the services of a transactional printing company.
Unlike regular mail, transactional mail uses customer data based on transactions known and initiated by the customers themselves. It is the exact opposite of marketing mail, where you are still in the process of convincing prospects to initiate a transaction. Transactional printing uses a common format and then auto-fills the variable data pulled from a system.
Examples of Transactional Mail
Transactional printing is also called statement printing by many companies. It may seem limited to printing documents that summarise transactions, but indeed the scope of transactional printing is quite large.
Order Confirmations
Order confirmations, as the name goes, are meant to close deals and confirm purchase orders. Also known as purchase receipts, they are sent out to buyers right after they place an order. Usually, order confirmations are printed and mailed when the orders could take some time to complete, and the transactions are done on a credit basis.
Account Statements
Banks are not the only type of firms that print account statements. Businesses keep a record of all the purchases and payments made by their customers and clients. It is mostly drafted in the form of a ledger. Account statements are used to give a consolidated view of all the transactions taking place between the company and the customer.
Invoices
Invoices state all the details of a particular transaction, such as the customer name, date of purchase, amount, payment terms, and particulars. Invoices are sent to customers after they purchase something so that they are aware of their dues and clear them as per the payment terms.
Policy Updates
The introduction of new policies or changes in the current ones should be communicated to all the related parties. Companies can use transactional printing solutions like PostGrid to print and mail professional policy update letters.
Printing of notices, explanation of benefits, debt-collection reminders, and all other official documents can be counted under transactional printing.
How Can Transactional Printing Companies Help You?
Data Privacy and Security
Transactional printing solutions like PostGrid offer exceptional security and data privacy throughout your print and mail process. Being compliant with GDPR UK and the Data Protection Act, 2018, you can be assured that you are lawfully printing and mailing your documents while also ensuring your own security.
Incorporating Modern Technology
Transactional direct mail is popularly used by several organisations. However, it can truly grow as only an industry when it is combined with today’s technology. Variable data printing, envelope printing, digital colour printing, including QR codes to scan and pay, and other such technologies are all part of modern technology that transactional printing companies help you use.
Designing
PostGrid’s print and mail API can help companies integrate with their system and start printing right from there. You can also select from among the pre-built templates and use them for drafting your transactional mail, taking off the pressure to look for a designer.
Print and Mail
Transactional printing companies can help you get your documents printed in high quality through reputed printers. They can assist you in printing compelling and attention-grabbing mail items along with saving costs and time. You can make your choice about the paper stock, ink, envelope, and such things.
Not every transactional printing company provides mailing solutions, but PostGrid does. Getting printing and mailing both done altogether can help save a lot of effort on your part, plus improves the overall efficiency.
Transpromotional printing
It is not a hard and fast rule to only communicate about a transaction or about something official through transactional mail. Smart marketers have started using transactional mail as a means of marketing too. It is referred to as transpromo or transpromotional printing. Printing marketing messages on transactional mail items can help you do two things at the same time. Sometimes, it even attracts repeat business and quick clearance of payments. For example, printing “get a discount of 10% on your next order” on all your order confirmations.
Bulk Printing
Businesses require transactional printing solutions regularly, and sometimes they also need to print in bulk. A transactional printing company can help you with both on-demand and bulk printing. Hence, it doesn’t matter if you need to send out one invoice to a client or a thousand policy change notices.
CRM Integration
You can integrate PostGrid’s transactional print and mail API into your payroll, human resources management, marketing, or accounting software. Thus, you will be able to pull the required details speedily, plus create, print, and mail directly from your system.
Record-Keeping and Reconciliation
Once you send mail through PostGrid, you can track everything through your dashboard. By integrating, you can also have the reconciliation with your accounts are taken care of. PostGrid can help you keep complete records of sent mail, follow-ups, and more.
Address Verification
As we said before, transactional printing requires security and accuracy. Therefore, you cannot afford to send transactional mail with sensitive information to the wrong addresses. Using PostGrid’s print and mail API, you can also have access to its address verification solutions.
Benefits of Outsourcing Transactional Printing
Ensure Data Privacy
Avoid data breach risks by outsourcing your transactional printing activities to a trustworthy solution provider like PostGrid. It can help you comply with all direct mail laws and can protect your data privacy under any circumstances.
Reduce Print and Mail Costs
Not only does a transactional printing company provide printing at lower rates, but it can also help you avail of huge postal discounts from Royal Mail.
Get Repeat Business
Transpromotional printing can really help you get your customers hooked to your company and keep purchasing from you repeatedly. PostGrid can help you plan and print marketing messages smartly on your transactional mail.
Skip Inventory Stocking
While printing in-house, you would need to purchase a high-quality printer, other sorts of equipment for sorting and labelling, and perishables like paper, ink cartridges, stamps, and more. By outsourcing, you can skip through purchasing and maintaining anything.
No More Manual Effort
Drafting transactional mail regularly and getting them printed one-by-one on your printer is extremely monotonous and time-consuming. Not to mention, it is prone to mistakes. You can prevent all that by simply outsourcing transactional printing.
Wrapping Up
Transactional mail is mostly used by healthcare, banking, insurance, and other heavily regulated industries. However, companies of almost all sectors have been using transactional mail for quite some time. Transactional printing solutions like PostGrid can help businesses streamline their transactional printing activities and carry on with them with much more flexibility, precision, and efficiency.
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